Privacy-related changes on Apple mobile devices and Google’s Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and websites. At issue are two technologies with similar privacy implications. First, there is Apple’s Identifier for Advertisers (IDFA), which is a random number assigned to an Apple device, … Read more Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising

The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I’ll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps. First, ensure you have auto-tagging enabled in the Google Ads platform at Settings … Read more Using Google Analytics to Optimize Google Ads

P2P payments occur between two people. The term stands for both “peer-to-peer” and “person-to-person.” Giving $20 to a friend for your share of last night’s dinner bill is a type of P2P payment. Paying a co-worker for the office gift fund is another. P2P payments once involved only cash. They now include electronic funds. Square’s … Read more Understanding P2P Payments for Merchants

The elements of an ecommerce product detail page should work together to help shoppers make sound buying decisions. Each element — prose description, a list of features, product photos, videos — should tell part of an item’s story. Coyote 105 To witness this concept in practice, consider the product detail page for the Kelty Coyote … Read more Essential Elements of an Ecommerce Product Page

Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend to hold less text than other pages. What follows are seven category page elements that improve rankings on highly competitive keywords. 1. Start with Metadata … Read more SEO: 7 Ways to Optimize Category Pages

Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from summer 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions. Free Design Tools … Read more 21 Free Web Design Tools from Summer 2020

Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on the requests. In the digital world, Google Analytics can store all of these questions. In this post, I’ll address how to configure site search in … Read more Using Site Search Reports in Google Analytics to Improve Product Selection

Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram’s “Reels,” which mimics TikTok, follows that trend. “With the rise of Instagram Stories and TikTok, consumers are primed for videos and find them more engaging than static images or blogs,” says Mark Kapczynski, … Read more Using Instagram Video for Ecommerce