Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising

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Privacy-related changes on Apple mobile devices and Google’s Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and websites. At issue are two technologies with similar privacy implications. First, there is Apple’s Identifier for Advertisers (IDFA), which is a random number assigned to an Apple device, … Read more Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising

Using Google Analytics to Optimize Google Ads

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The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I’ll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps. First, ensure you have auto-tagging enabled in the Google Ads platform at Settings … Read more Using Google Analytics to Optimize Google Ads

Understanding P2P Payments for Merchants

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P2P payments occur between two people. The term stands for both “peer-to-peer” and “person-to-person.” Giving $20 to a friend for your share of last night’s dinner bill is a type of P2P payment. Paying a co-worker for the office gift fund is another. P2P payments once involved only cash. They now include electronic funds. Square’s … Read more Understanding P2P Payments for Merchants

4 More Google Ads Scripts to Automate Tasks, Save Time

Google Ads scripts automate routine tasks. Last fall, I shared three such scripts that are helpful to me. Link Checker scans all account URLs and sends alerts for errors, such as 404 page-not-found or 301 redirects. Negative Keyword Conflicts reviews all account keywords to detect if a negative keyword is blocking a positive one. Say … Read more 4 More Google Ads Scripts to Automate Tasks, Save Time

Essential Elements of an Ecommerce Product Page

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The elements of an ecommerce product detail page should work together to help shoppers make sound buying decisions. Each element — prose description, a list of features, product photos, videos — should tell part of an item’s story. Coyote 105 To witness this concept in practice, consider the product detail page for the Kelty Coyote … Read more Essential Elements of an Ecommerce Product Page

SEO: 7 Ways to Optimize Category Pages

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Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend to hold less text than other pages. What follows are seven category page elements that improve rankings on highly competitive keywords. 1. Start with Metadata … Read more SEO: 7 Ways to Optimize Category Pages

21 Free Web Design Tools from Summer 2020

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Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from summer 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions. Free Design Tools … Read more 21 Free Web Design Tools from Summer 2020

Using Site Search Reports in Google Analytics to Improve Product Selection

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Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on the requests. In the digital world, Google Analytics can store all of these questions. In this post, I’ll address how to configure site search in … Read more Using Site Search Reports in Google Analytics to Improve Product Selection

Using Instagram Video for Ecommerce

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Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram’s “Reels,” which mimics TikTok, follows that trend. “With the rise of Instagram Stories and TikTok, consumers are primed for videos and find them more engaging than static images or blogs,” says Mark Kapczynski, … Read more Using Instagram Video for Ecommerce

How to Take Screenshot in Ubuntu Terminal

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Using screenshot command to capture screenshot in Ubuntu. Here is “how to take screenshot in Ubuntu terminal?” Screenshot command in Linux is a screen capture command which is used to get screenshot in Ubuntu Systems. Shortcut key to take screenshot in Ubuntu Type the command “gnome-screenshot” to take screenshot. This command in similar to use … Read more How to Take Screenshot in Ubuntu Terminal

Unzip a File in Linux Terminal: Using Unzip Command With Examples

Here is how to unzip a file in Ubuntu Linux terminal. This blog post explains the unzip command in Linux with examples. On Ubuntu Linux systems, unzip command is used to list, test and extract compressed files in a ZIP archive. The default behavior (with no options) is to extract into the current directory (and … Read more Unzip a File in Linux Terminal: Using Unzip Command With Examples