WordPress is a highly customizable content management system. With the right plugins, it can be a robust email marketing platform to create a newsletter and build a list of subscribers.
Here is a list of newsletter plugins for WordPress. There are plugins to design and publish newsletters, manage subscribers, track campaigns, and build subscriber lists using opt-in and lead generation tools.
Newsletter Plugins for WordPress
The Newsletter Plugin is a newsletter and email marketing system for a WordPress site. It features a responsive email drag-and-drop composer, unlimited subscribers with statistics, unlimited emails with tracking, advanced targeting, and more. Add features through premium extensions, such as automated newsletters from blog posts, autoresponders, sophisticated collection and targeting statistics, and advanced integrations. Price: Basic is free. Premium plans start at $65 for all extensions and one year of updates.
The Newsletter Plugin
SendPress lets you easily build email newsletters in WordPress. Import post content from your site and schedule newsletter deployments. Create custom templates. Track opens, clicks, and more. SendPress features customizable templates, unlimited subscribers, and single and double opt-in, among other benefits. Price: Basic is free. Premium plans start at $39 per year.
Sumo provides tools to capture email addresses to grow subscribers. Use List Builder to create pop-ups that appear on clicks, timers, articles, and before people leave. Create call-to-action landing pages, customizable scroll boxes, and smart bars to capture subscribers without disrupting their experience. Integrates with major email services and, also, with WooCommerce to create unique offers and discounts along with forms to increase average order value and reduce cart abandonment. Price: Basic is free for up to 10,000 email subscribers per month. Premium plans start at $39 per month.
MailPoet lets you build, schedule, and send newsletters without leaving your WordPress admin. Manage subscribers and subscriber lists. Create automatic emails to send new post notifications. MailPoet includes audience engagement stats and WooCommerce email customizer. Premium version includes tracking, white-labeling, and same-day support. Price: Basic is free. Premium plans start at $13 per month. Premium version is free for fewer than 1,000 subscribers.
MailPoet
Mailchimp for WordPress helps you grow your Mailchimp lists and create better newsletters. Create attractive opt-in forms or integrate with existing forms on your site, such as comment, contact, or checkout forms. Premium add-on includes advanced integration with WooCommerce, email notifications, and detailed reports and statistics. Price: Free. Premium plans start at $59 per year.
Email Subscribers by Icegram lets you collect leads, send automated notification emails, create and send newsletters, and manage it all in one single place. Add images, infographics, links, and content to a newsletter. Insert a subscription box anywhere on your website. Send the newsletters manually or automatically. Price: Basic is free. Premium plans start at $9 per month.
Newsletters by Tribulant Software is a full-featured newsletter plugin for WordPress to manage email subscribers and publish newsletters. It features templates, queue and scheduling, bounced-email management, opt-in embedding, offsite subscription forms, email tracking, autoresponders, and more. Price: Basic is free. Premium plans start at $65 for one website and one year of updates.
Tribulant Software: Newsletters for WordPress
Bloom is an email opt-in and lead generation plugin for WordPress. Pick from six display types, including pop-ups, fly-ins, and required opt-ins to unlock content. Target or exclude specific posts and pages and display unique forms with unique offers based on visitor location and interaction. Integrates with 19 email-marketing platforms. Price: $89 per year.
OptinMonster is a pop-up builder and marketing plugin to increase your newsletter subscribers. Create custom pop-ups, newsletter opt-in forms, slide-ins pop-ups, announcement bars, and other high converting lead generation forms within minutes. Display personalized messages to new or returning visitors to unlock the highest conversion potential from every website visit. Use A/B split testing and pop-up analytics to make data-driven decisions on what works best. Price: Plans start at $14 per month.
Mailster lets you easily create, manage, and send newsletter campaigns. Track and analyze your campaigns and subscribers. Mailster stores all your subscribers within your WordPress installation. Features autoresponder, real-time analytics, unlimited subscribers and forms, custom segmentation, more than 80 templates, and integrations with dozens of plugins and services. Price: $59 for six months of support.
Mailster
Jackmail allows you to create newsletters without leaving your WordPress dashboard and send them with a built-in SMTP server. Create segments in your lists and send personalized campaigns. Jackmail features a drag-and-drop editor, contact manager, detailed statistics, WooCommerce integration, opt-in forms, widgets, 48 templates, and more. Price: Free up to 500 emails. Premium plans start at $69 per month.
Popup Builder is a flexible tool to create and customize a subscription pop-up for your newsletter. Create and manage as many pop-ups as you want. Choose between several themes. Set location, animation effect, and trigger. Send newsletter campaigns right from Popup Builder. Pro version features WooCommerce integration, autoresponders, age restriction pop-up, countdown pop-up, MailChimp pop-up, and advanced targeting. Price: Basic is free. Pro is $31.95 for two websites.
MailOptin is a plugin to build forms, collect leads, register users, and create and send email newsletters. Send event-triggered newsletters, such as new post notifications. Display signup forms, targeted messages, and calls-to-action with pop-ups, forms, a notification bar, and slide-in and sidebar widgets. Use the premium plan to build segmented lists and increase automation with lead-tagging and integrations. Integrates with popular email marketing software providers and customer management platforms. Price: Plans start at $79 per year.
MailOptin