Link building is an essential part of search engine optimization. To earn backlinks, you need to connect with influencers and websites in your niche to establish your content and business as a trusted source. The link prospecting and outreach process can seem overwhelming, but there are plenty of tools to help.
Link prospecting tools are available for discovering influencers and developing valuable relationships. Some backlink tools will check your competitors’ links for opportunities you’re missing, analyze the quality of your inbound links, and help you remove links that are harming your search ranking.
Here is a list of tools for link building.
Link Building Tools
Ahrefs is an advanced link-building platform popular among SEO professionals. Ahrefs has the fastest backlink crawler in the industry and boasts the world’s most extensive index of live backlinks (over 14 trillion), making its Site Explorer a top tool for backlink research. In addition to a backlink checker, Site Explorer can also perform organic and paid traffic research. The Pages section lets you quickly determine which pages on a target website have the most backlinks and social shares. Use Ahref’s Link Intersect to find sites linking to your competitors but not to you. The Domain Comparison feature lets you compare the backlink profiles of up to five different domains. Price: Plans start at $99 per month.
Hunter is an email finder and verification tool for outreach. Quickly find email addresses from any company name or website, locate the verified email address of any professional, and run cold email campaigns. Hunter integrates with popular CRM, email, and automation tools. Price: Free for one email account. Premium plans start at $49 per month.
Link Prospector is an outreach prospecting tool for link builders and content marketers. Create new campaigns, select report types, perform topical research and receive prospect reports. Link Prospector has 16 report types, including content promoters, accessible journalists, professional organizations, expert interviews, and more. Price: Plans start at $47 per month. There’s also a pay-as-you-go plan.
BuzzStream is a tool to research influencers, manage relationships, and conduct efficient outreach. Use BuzzStream to build lists and pitch influencers. Browse prospect lists, add contacts, and automatically find contact information and metrics. Upload a list of URLs, and BuzzStream will automatically discover contact information, website stats, and social metrics for you. Send personalized messages without sacrificing efficiency. Manage your relationships and share notes and progress with your team. Price: Plans start at $24 per month.
Majestic is one of the most significant link databases, with various tools to help link analysis. The Trust Flow tool analyzes quality of links, while Citation Flow gives a score based on the number of links. The Visibility Flow score helps find editorial-style links on high Trust Flow pages. With a score that shows where a website is positioned compared to the best sites in over 800 categories, Majestic’s Topical Trust Flow illustrates the relevancy of a web page. The Flow Metrics History tool lets you see how any domain has developed its authority over time. Price: Plans start at $49.99 per month.
NinjaOutreach is a tool for finding influencers and managing outreach campaigns on social media. Search the website and blog database, write outreach templates, schedule email campaigns, and track results with built-in CRM. Sort results by domain authority, page authority, or number of backlinks. Access a database of emails and contact information of high-authority influencer leads. Run analysis of link building with competitor links, broken links, guest post and resource links, expert roundups, infographics, and more. Price: Plans start at $155 per month.
Pitchbox is an influencer outreach and content marketing platform for brands, publishers, and SEO agencies. Access full-stack prospecting with over 20 different prospecting options ranging from SERP-based to imports to native integration campaigns with top SEO tools. Quickly discover contact details for bloggers, webmasters, and influencers. Customize each outreach email to your target opportunities without manual input and automatically follow up with prospects who haven’t responded. Contact for pricing.
HARO (Help a Reporter Out) connects journalists with expert content sources. HARO distributes more than 50,000 journalist queries each year. Its pitching process allows authorities to find topics related to their expertise or industry and permits journalists to spend more time writing rather than sourcing. Use HARO to establish your knowledge and tell your brand’s story. Price: Free. Premium plans start at $19 per month.
Mailshake is a tool for running outreach email campaigns at scale. Identify top leads so you can focus on the ones that will convert. Use split testing to see what is working best by testing multiple versions of your outreach emails. Contact thousands of prospects at once with personalized email campaigns, fully automated follow-ups, and proven templates. Price: Plans start at $44 per month.
Linkody is an easy and inexpensive tool for link-building, research, and campaigns. Get quick insights about your progress, and see results over time across top metrics. Get insights into competitors’ strategies. Quickly identify and disavow broken links. Receive complete reports on your backlink anchor text and keywords. Get notified via email reports about new links or status changes. Price: Plans start at $14.90 per month.
Moz Link Explorer is a search engine for links. Understand why your page or website is ranking where it is in search results by reviewing and monitoring inbound links. Compare the makeup of your competitors’ link profiles, see where they’re earning links, and how. Find out who’s linking to your competitors and monitor when your content is gaining or losing links. Find broken links to your site. Decrease the number of spammy links pointing to your site and increase quality links. Price: Basic linking info is free. Premium plans start at $99 per month.
Moz Link Explorer
Monitor Backlinks will help you identify relevant, high-quality sites to contact for outreach and link-building. Stay updated when new links point to your site. Reach out to high authority sites to develop relationships. See competitors’ keywords and backlinks and use them to reverse engineer. Easily filter out broken links and generate a disavow list for submission to Google. Price: Plans start at $25 per month.
JustReachOut is an outreach platform to help generate backlinks and press mentions. Use the PR outreach tool to build a targeted list of journalists and influencers looking for stories in your niche. Instantly find journalists looking for experts, podcasts in your niche, unlinked brand mentions, broken links, and more. Send pitches and manage all of your outreach. Price: $99 per month.
Ontolo helps you prospect for link building from more than 80 sources. Upload prospect lists from other prospecting sources, including Moz, Ahrefs, Majestic, or even a custom list. Ontolo’s custom-built parser gets you more information about each prospect, including contact information, social media accounts, pages, and followed and no-followed outbound links. Price: Plans start at $97 per month.
LinkAssistant is a tool for link building and link management. Choose your research technique from the ten most effective prospecting mechanisms. See the value of prospects by looking at factors such as domain authority and age, Alexa, and social media metrics. Contact link prospects directly from the app. Use email templates for every type of outreach. Track activity and run regular link checks to ensure your acquired links don’t get taken down, switched to no-follow, or put in the wrong anchors. Contact for pricing.