When it comes to growing your brand and boosting your revenue, social media matters. Here’s why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products. The biggest challenge? Finding the right platform for …
Ever watch those game shows where contestants have to find the designer product in a sea of knockoffs? Watching the contestants squint to examine the products is my favorite part. One, because I love game shows, but also because upon first glance, you really can’t tell …
The PlayStation 4 has had a good, long run. First launched in 2013, Sony’s previous-gen console has undergone a few minor iterations and at least two variants under its name. With the launch of the PlayStation 5, disastrous as it may have been, the clock …
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize …
You know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. But maybe you’re not keen on writing a blog post, and you don’t have the production resources to create videos. What to do? …
It may have started out with a rep for being an Apple iPhone copycat, both in hardware design and software experience. It has gradually outgrown that phase and has become a force to reckon with, especially in recent years. The Chinese company has gone beyond …
Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can …
Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format. But designing an infographic that successfully communicates a lot of information in a simple visual format requires more than …
When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks …
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