• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
WebSetNet

WebSetNet

Technology News

  • Technology News
    • Mobile
    • Games
  • Internet Marketing
  • System Admin
    • Windows 11
    • Linux
    • Mac & Apple
    • Website Scripts
      • Wordpress
You are here: Home / Internet Marketing / 3 Keys for High-converting Product Descriptions

3 Keys for High-converting Product Descriptions

June 7, 2021 by jerry23

Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help.

There are several types of product descriptions, each tailored to the channel and user. However, for the product page, the goal is to convert anyone who visits, regardless of the reason.

For example, most households could benefit from a blender. But people use blenders for different purposes — making smoothies, prepping soups, pureeing fruits, and more. That’s why the product page for the Ninja Foodi Cold & Hot Blender addresses multiple scenarios.

Ninja Foodi Blender page

Ninja Foodi Blender targets various user types on its product page.

3 Essentials

When writing descriptions for the masses, focus on the following three elements.

Evergreen content remains relevant long-term. No matter the latest fads or headlines, this content always applies. Likely, consumers will always use blenders to crush ice and make milkshakes. Evergreen content would address that. The growing trend of preparing healthy meals and snacks at home calls for additional usage examples, such as blending ingredients to make tasty sauces from scratch.

Situational information. Covid-19 has impacted how consumers use products. So it makes sense for sporting goods sellers to introduce text and graphics for home-based workouts. Similarly, Netflix and other streaming sites have addressed the millions of folks who couldn’t visit movie theaters. And during stay-at-home orders, many brands found ways to integrate family- and kid-focused messaging.

Trending details. New fads pop up all the time. Sugru, a “mouldable glue,” was created to repair household items such as furniture, decor, and appliances. But then Sugru discovered additional uses, such as a version for kids and another to create products from scratch, not just repair them.

Sugru home page

Sugru spotlights several uses for its product, which was initially designed for fixing things.

Covering the three bases above, in conjunction with search-engine-optimized language, can drive traffic and conversions. However, supporting photos and videos also play a role. But be mindful of the broader context. Promoting an outdoor grill with a photo of 30 people in a backyard could make a company appear tone-deaf during the pandemic.

Organize

Organize product descriptions in files that can feed into separate fields, such as:

  • Description 1 never changes.
  • Description 2 addresses the current climate, laws, or regulations.
  • Description 3 is based on a growing trend.

When circumstances change, you can easily update or remove those portions of the description. Storing each element separately also streamlines the process of exporting those details to other places, such as shopping feeds or third-party channels.

Appy the same type of organization to photos, videos, and illustrations.

Experiment and Test

Product descriptions that target multiple audiences take work. The first step is identifying a standard use versus trending — i.e., how most people use an item versus new ways to inspire others. The goal is to appeal to a broader audience without alienating the existing one.

There is no tried-and-true way to describe a product. Experiment and test. Listen to feedback from shoppers and address their concerns.

Original Article

Twitter Facebook Pinterest Linkedin WhatsApp

Related posts:

  1. How to Install Invoice Ninja on Ubuntu 16.04
  2. Google Home tips and tricks: Master your Mini, Max, Hub and Hub Max
  3. Google Home tips and tricks: Master your Nest Mini, Max, Audio, Hub and Hub Max
  4. The Ultimate Guide to Landing Pages
  5. Blender 2.79 Released! How to Install it in Ubuntu
  6. How to Install Blender 2.93 LTS via Another PPA in Ubuntu 20.04, 21.04
  7. How To Start A Premium WordPress Blog (Step-by-Step Guide)
  8. Best Google Home accessories 2020: Top Google Home compatible devices to buy today
  9. The Ultimate Guide to Amazon Listing Optimization: Insider Strategy
  10. Blender 2.78b Releaesed! How to Install in Ubuntu

Filed Under: Internet Marketing Tagged With: descriptions, high-converting, keys, product

Primary Sidebar

Trending

  • FIX: Microsoft Store error code 0x80d02017
  • How To Extract & Install tar.gz Files In Ubuntu
  • Exclamation Mark on Network Signal, Mobile Data Not Working? 8 Ways to Fix
  • 8 Best Sites to Read Manga Online for Free
  • 3 Ways to Disable GetApps on Xiaomi, Redmi, and Poco Phones Running MIUI
  • How to find a lost Apple Pencil using your iPad (1st and 2nd gen)
  • How to Track a Stolen or Lost Nintendo Switch
  • Microsoft Edge’s newest feature? Shopping in Microsoft Edge
  • How to lock Shape, Image or Objects in Microsoft PowerPoint
  • How To Fix No Sound On YouTube
  • 7 Ways to Save an Image From Google Docs
  • How Much Data is Consumed by Zoom, Google Meet, Skype, Microsoft Teams, Slack and Hangouts?
  • How to Make Any Wired Printer Wireless in 6 Different Ways
  • Samsung TV model numbers explained 2022: What you need to know about Samsung’s OLED, Mini LED, QLED and LCD televisions
  • 5 Best Sites To Play Scrabble Online With Friends
  • 192.168.1.1 Login, Admin Page, Username, Password | Wireless Router Settings
  • 7 Simple Ways To Free Up Space On Ubuntu and Linux Mint
  • How To Enable Or Disable Snipping Tool In Windows 10

Footer

Tags

Amazon android Apple Asus available download: edge feature features first free from galaxy Game games gaming gets google install Intel iPhone launches linux Microsoft more OnePlus phone release released review: samsung series support this Ubuntu update using video watch what will windows with xbox your

Archives

  • December 2023
  • November 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org