Competitive analysis has become an integral part of almost every successful SEO strategy. Competition in the digital world is too intense. So, you need to pull out all the stops to rank higher on the first search Engine Result Page (SERP) and increase traffic on your site.
In our previous blog – A Definite Guide on SEO Competitive Analysis, we discussed why it is vital to focus on SEO competitive analysis and how to conduct this analysis efficiently.
In this blog, today, we will discuss the best SEO tools for competitive analysis so that you don’t have to spend hours figuring out which one you should choose to lead the competition.
Best SEO Tools For Competitive Analysis in 2020
This competitive intelligence software will come in handy for not only competitive analysis but also various other tasks, such as keyword research, traffic analytics, site audit, backlink analysis, and more. Besides, you will be able to discover high-performing product listing ads of competitors and even find new organic competitors.
Trusted by more than 6 million marketers, SEO services company and businesses worldwide, this toolkit helps in conducting SEO competitive analysis on any domain. The best thing about SEMrush is that it displays SERPs and keywords that get updated in real-time and also reveals the statistics of branded versus non-branded traffic.
In short, SEMrush provides you with real-time competitive insights that you can further use to:
- Locate competitors’ best keywords
- Create an effective SEO campaign
- Write more engaging and trending content
Another popular toolset that can help you with backlink analysis during competitive research is Ahrefs. Its Content Gap Report can definitely help you find the gaps and inconsistencies in your keyword strategy. Its Site Explorer tool will help you analyze your site’s backlinks profiles as well as the sites of your competitors. Be it exploring new ideas for link-building, content creation, social stats and ranking, or advanced analysis, Ahrefs could be a good choice for any SEO pro.
Note that, this tool doesn’t include big domains, such as Google, Quora, and Apple in their results.
Wappalyzer is a free add-on tool for competitor analysis. When installed as an add-on to your browser, this cross-platform utility helps you find different technologies that are used on different sites and identify software running on a specific website. So, all you need to do is to click on your competitors’ websites and run a quick scan. And just in a few seconds, you will know what software and technologies they are using. It is a great way to know what’s making your competitor’s website more successful.
Originally GoogleSpy, SpyFu can be your one-stop solution as you can enjoy the benefits of Keyword Research Tools, SEO competitor research, and PPC competitor Research at one platform. Enter any domain and see every place your competitors have shown up on Google, keywords that they have bought on Adwords, organic rank, and much more. So, if you are interested in knowing how your competitors are attracting organic and paid traffic, try SpyFu and you will be amazed by the information it will reveal about your competitors.
- Rank Signals
When you spy on your competitors’ sites, social network activities, and blogs, you will get deeper insights that will help you come up with better content creation. Rank Signals is one of the most effective tools to do this kind of work. Basically, it uncovers SEO backlinks and traffic sources of your competitors. It is necessary to have this type of information because, otherwise, you will not effectively outrank your competitors. When you will have a handful of trusted links that will point back to your site, your site’s chance of ranking higher will significantly increase.
With the digital marketing intelligence platform of SimilarWeb, you can easily find out how many unique visitors your competitors generate every month and how exactly their site attracts visitors (from what sources). Popular among top brands, SimilarWeb can provide you with the most accurate insights about your competitors. You can even compare traffic statistics from two or more competitors by just clicking on the “Add Competitors” tab. Once you know where your competitors are getting the most and least traffic from, you can substantially improve your content creation and placement strategy.
There is no denying that there are many great tools available in the market for competitive analysis. But not all are ideal for you. So, while choosing one or two of them, consider what you want to focus the most.