Amazon Prime Video launched in India today, featuring a local content catalog and an introductory offer for an annual Prime subscription (via Mashable).
The video streaming service is available in India as part of Amazon Prime, launched in the country earlier in the year. Prime costs Rs 999 ($15) for an annual subscription, but to celebrate the launch of Prime Video, Amazon is currently offering annual membership to new customers at the heavily discounted price of Rs 499 ($7.5).
That makes Prime Video the least expensive streaming video service in the country by some margin, with similar service Netflix costing Rs 500 on a rolling monthly basis.
The aggressive pricing strategy indicates Amazon’s continuing eagerness to make deep inroads into the Indian market. The company has been busy acquiring rights to local content over the last few months, and has partnered with several major Bollywood studios and distributors to make titles available exclusively on Prime Video.
The catalog in Amazon Prime Video contains titles in several Indian languages including Hindi, Bengali, Marathi, Tamil, and Telugu, as well as an English section featuring many popular U.S. shows.