Beginning Nov. 30, AT&T will offer three new video streaming services: DirecTV Now, FreeVIEW and Fullscreen.
“We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way. Our new customer-centric offers show that mobility and entertainment are better together,” said AT&T Entertainment Group CEO John Stankey in a statement.
According to the announcement, DirecTV Now and Fullscreen customers will now be able to stream content over a U.S. internet connection across devices without using set-top boxes or satellite dishes.
But AT&T Entertainment executive vice president Brad Bentley hinted to CNET that the company could combine its national wireless network with its just-launched TV streaming service. The feature, which is similar to many “double play” services offered by companies such as Verizon, will combine mobile data usage with video streaming.
AT&T has differentiated itself from the traditional business model, in which cable companies offer discounts on their broadband service so that customers can use internet and TV. Instead of pushing the cost of installation of fiber cables to the customer, AT&T is expected to offer streaming on its mobile data plans, lowering the cost to the customer.
AT&T’s DirecTV plans start from $35.