After teasing its DirectTV Now for months, AT&T sent out invites for an event in New York City on Nov. 28, where we’ll get to hear all about the new streaming service.
The new services, will be branded and packaged as DirectTV products, will allow you to stream video from smartphones, tablets, smart TVs, set top boxes, PCs and other devices using a wireless internet connection.
AT&T said earlier this year the new services will not require annual contracts, satellite dishes or set-top boxes.
The new packages will be split into three tiers: DirecTV Now, DirecTV Mobile and Direct TV Preview. DirecTV Now offers the most content.
The company plans to offer a variety of content, including what’s currently available from Direct TV today – including on demand and live programming from top networks, and the option to add on premium channels. To get started, consumers will need to sign-up for the service, download the app and start watching. DirectTV Now will offer 100 channels for just $35 a month.
DirecTV Mobile offers a mobile-first users experience for those wanting to watch premium video made for watching on a smartphone, regardless of the wireless provider To get started, consumers will need to sign-up for the service, download the app and start watching.
DirecTV Preview offers anyone with a wireless internet connect to watch quality programming available on DIRECTV. The service supports ads and will showcase content from AT&T’s AUDIENCE Network, other content sources and content from Otter Media, which is a joint venture of AT&T and The Chernin Group.
“These new video subscription models reflect the flexible content choices, viewing options and simple, transparent pricing that consumers want. AT&T intends to be the first company to deliver that flexibility, along with an effortless customer experience,” said John Stankey, CEO – AT&T Entertainment Group. “These offers will provide a broad range of customers with greater freedom and choice to watch, binge and even buy premium content, regardless of how and where they enjoy their entertainment.