HTTPS Is Important for More Reasons Than SEO

A website’s use of the secure protocol — as evidenced by the HTTPS designation and the presence of a security certificate — is a priority for search engines. But recent changes to Google Chrome make it important for web browsers, too. HTTPS and Browser Behavior Google is tackling the security challenge across the web via

Creating Dynamic Ads on Facebook

In “Using AdWords’ New ‘Responsive Ads’ Format,” my article from February 2017, I explained how AdWords allows advertisers to insert ad content on the fly, such as a logo, images, text, and the business name. It’s a cool feature for advertisers short on time and design resources. In keeping with the theme, in this post

The State of Social Advertising and Tracking

What a year 2017 was for social advertising and tracking. What stayed the same, what’s new, and what is on the horizon? Let’s get into it. What Stayed the Same UTM links are still crucial to understanding ad performance. We may never move beyond UTM tags, or any query parameter tracking for that matter. The

Create Google Docs from a Google Sheet

Your business can use Google Apps Script to pull data from the rows and columns of a Google Sheet and create individualized Google Docs that include only the information needed. This can make your business and the folks running it more productive. Here’s an example. Imagine a mid-sized brick-and-click retailer. The company has developed a

Driving B2B Revenue through Personalization

Shoppers want a personalized experience. It used to be that ecommerce sites offered what shoppers asked for. Now, thanks to personalization, ecommerce sites do that, and more. They know in advance what shoppers want or need. Personalization adds value. It builds a relationship. Personalization is common in B2C ecommerce. Netflix recommends shows based on a

Google Data Studio: Track Sales, ROI from All Sources

The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, eBay, and Walmart, for example, in addition to their own websites. Many are now advertising beyond Google AdWords and Bing ads to other channels, such as Facebook and AdRoll. The challenge is obtaining traffic and

13 Tools for Responsive Web Design

Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a list of responsive design tools. There are tools to build responsive web page elements, and tools to test your design on a wide variety of

How to benefit from Amazon ads

Amazon Marketing Services offers three advertising options, for vendors and sellers: Product Display Ads, Sponsored Products, and Headline Search Ads. To win the Buy Box and build your brand, know which type of ad to use and how to use it — whether you sell on Seller Central, Vendor Central, or Vendor Express. Product Display

11 Amazon Seller Tools to Manage Customer Feedback

Amazon’s metrics help keep sellers aligned with the company’s overall mission of outstanding service for all customers. But the process of managing and optimizing customer feedback, product reviews, and overall seller ratings can be time-consuming. For Amazon sellers, managing reviews, ratings, and feedback can be time intensive. Fortunately, third-party software platforms can help. In this

SEO: 8 Ways UX and Design Could Reduce Traffic

For more than a decade I’ve optimized organic search performance for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions based solely on user experience and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance

6 Ways Web Developers Can Improve SEO

The relationship between web developers and search-engine-optimization teams is sometimes contentious. Seemingly unrelated technical decisions by developers can impact organic search traffic. But there are enormous SEO benefits in working with development personnel and their release planning and testing cycles. In 13 years, I’ve encountered just one developer who refused to consider SEO recommendations. When

Optimizing Checkout Flow in WooCommerce

Abandoned shopping carts are a hurdle for online merchants. Abandonment rates range from 60 to 80 percent, depending on the study. Some of this is “window shopping” on the part of visitors. Some of it is due to the complexity of your checkout process. Thus optimizing your checkout will likely increase sales. In this post,

12 New Social Media Tools for 2018

Improve your social media marketing this year with a slew of new tools. Create content to promote your brand, engage with customers, and track your success. Here is a list of new social media tools for 2018. There are tools to create infographics, stories, contests, and video and audio elements. There are also tools to

Make Embedded YouTube video responsive in blog (with images).

Since latest update of Google panda algorithm, website design based on responsiveness to mobile devices has become a real big deal. And all this is done in order to favor the majority of present and future generation which seems to be much based on the use of high-end mobile devices especially Smartphones Tablets and iPad.

LinkedIn’s new Scheduler feature automates interview scheduling

LinkedIn today announced a new feature that will make the toughest part of interview process easier for recruiters. Scheduling an interview is a tedious job as it may require several back-and-forth email to find the suitable time. LinkedIn’s new Schedule feature is trying to solve this problem. Through a new InMail message, recruiters can now