Best SEO Tools 2020 – Must Use Free SEO Tools For Bloggers

Best SEO tools 2020. Look at these must use free SEO tools for bloggers. Including, best data analytics tools 2020, best keyword research tools 2020, pagespeed insights and Google keyword planner SEO tool. Read more:

1. Google Keyword Planner –

Using the tool, users can search for words or phrases related to your products or services. The keyword research tool will help you find the keywords that are most relevant for your business.

It also gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.


  1. Discover new keywords – Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.
  2. Research keywords – Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.
  3. Get bid estimates – Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.
  4. Make your plan – Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalise and launch your campaign.

2. SEMrush

SEMrush is all-in-one Marketing Toolkit for digital marketing
professionals. SEMrush is recognized as the best SEO suite according to
US Search Awards 2018, MENA Search Awards 2018 and SEMY Awards 2018. It
is also the best digital tool according to Interactive Marketing Awards

SEMrush helps you to see competitors’ best keywords. With SEMrush
Organic Research data, you can gain insights into your competitors’
organic content strategy:

  1. Get a quick understanding of competitors’ keyword rankings, both in desktop and mobile search.
  2. You
    will see all their searched terms grouped according to the domain’s
    position in Google’s top 20 organic search results (1-3, 4-10, 11-20).
  3. Estimate
    the value of keywords. Compare them against main web performance
    indicators, such as traffic, search volume, estimate of CPC,
    competition, the number of search results, and trend.
  4. View
    competitors’ landing pages displayed in the SERPs for every given
    keyword. By evaluating competitors’ web texts, you will get new ideas
    for your content optimization.

By tracking competitors’ position changes and comparing them with
your own, you’ll see where your organic search tactics are winning and
if there is room for improvement. Keyword rankings reflect consumer’s
changes in behavior and help you to be proactive and react instantly to
changing organic search trends.

The SEMrush Position Changes Report keeps you up-to-date on
competitors’ domain position changes in organic search results, as well
as your own. The data is available for both desktop and mobile index.

You will see which new SEO keywords helped a particular domain to
enter the Google top 20 and the improved search terms that allowed the
domain’s ranking to increase. The list of lost and declined keywords
will appear if a website has been ranking lower and indicate how many
positions it has lost.

The SEMrush Competitive Positioning Map provides you an instant
understanding of your direct competitors. Based on domains’ natural
traffic and the number of organic keywords, this visual shows web
rivals’ and your weaknesses and strengths on the web. The SEMrush
Organic Competitors Report lists domains your website is competing
against in the Google top 20. By viewing such metrics as competition
level, natural traffic per website, and domains’ common keywords, you
will see where you are winning and if there are gaps to fill.

3. Ahrefs

Ahrefs helps you learn why your competitors rank so high and what you
need to do to outrank them. It provides tool to grow your search
traffic, research your competitors and monitor your niche.

It can be used to analyze your competitors’ search traffic. See the
exact keywords for which your competitors rank in organic search and the
amount of traffic driven by each of them. Use the Top Pages report to
see which pages send the most traffic to their sites. Use the Content
Gap feature to uncover the keywords they rank for but you don’t. Ahrefs
has data for 150 million keywords in the United States alone (+ more for
over 150 other countries), so you get the best possible coverage with

Using the Keywords Explorer tool, one can discover thousands of great
keyword ideas, analyze their ranking difficulty and calculate their
traffic potential. Keywords Explorer runs on the world’s largest
third-party database of search queries – a huge database of more than 7
billion keywords, updated with fresh data every month.

Google isn’t the only search engine around. By processing large
amounts of clickstream data, we can estimate keyword volumes for places
like YouTube, Amazon, Bing, Baidu, etc. It gives you “keywprd difficulty
score” to find the “low-hanging fruit” among your keyword ideas. Our KD
score calculates how hard it will be to rank for your keyword based on
the current top-ranking pages. It also displays SEO metrics no other
tool will show you: Return Rate, Clicks per search, % of clicks, % of
paid clicks, and more.

One can enter up to 10,000 keywords in one go and you’ll see the
search volumes for these keywords. Clickstream data allows to refine the
search volume numbers every month, ensuring that the metric is always
accurate and up-to-date. One can filter by search volume, Keyword
Difficulty, the presence of SERP features in the search results, and
more. Keywords Explorer gives you data for 171 countries.

4. SpyFu

Using SpyFu, download your competitors’ most profitable keywords and
ads for paid and organic search. SpyFu is a goldmine for competitor
intelligence. It can be used for:

  1. PPC competitor analysis – Spy on their ads, campaign history, spend, & most profitable keywords.
  2. SEO & rank tracking – Target the keywords driving traffic to your competitors & watch your ranking climb.
  3. Keyword research – Plan campaigns fast with all-you-can-eat access to our treasure trove of US/UK data.
  4. Backlink outreach – Steal the competition’s backlinks & manage outreach with SpyFu.

No need to guess what might work when SpyFu can show you what does
work. Just download your competitors’ keywords and add them to your
campaigns, saving hours of tedious manual keyword research.

  1. AdWords Advisor gives keyword purchase recommendations to boost ROI.
  2. Keyword Kombat shows you competitor keywords you’re missing out on.
  3. Unlimited historical data lets you learn from your competitors’ campaigns: their tests, their mistakes, and their successes.

Using the SpyFu tool, you can find, target, & rank for valuable
SEO keywords in almost any niche. No need to guess what might work when
SpyFu can show you what does work. Just download your competitors’
keywords and add them to your campaigns, saving hours of tedious manual
keyword research.

  1. See SEO keywords that are within reach and get estimated keyword difficulty, volume, and value.
  2. Track rankings for the keywords that matter and see how search results evolve over time.
  3. Identify gaps in your SEO strategy with Keyword Kombat and see where competitors rank but you don’t.

You can also get related keyword ideas to build out your keyword
lists and export all the data. See your competitive “keyword universe”
with Keyword Kombat and combine PPC & SEO competitor insights to
create ROI-focused search campaigns. Needless to say, you can also
discover quality backlink opportunities and outreach contact details all
with SpyFu.

5. Long Tail Pro

Using Long Tail Pro is really helpful to generate Long Tail Keyword
Ideas from Seed Terms. Enter a single seed keyword and get up to 400
long-tail keywords from Google Planner data…within seconds. Add filters
based on your average CPC bid, search volume, and rank value to simplify
your keyword selection process. No more super-sized spreadsheets.

Users can also use the NEW Competitor Keywords mode to dissect your
competitor’s keyword strategy and compare keyword suggestions. Simply
enter your competitor’s page or domain URL and watch the magic. Them
identify your selected keyword’s profitability. Search for keyword
metrics for up to 200 manual keywords in an instant.


  1. Dominate your competitors – using the Long Tail Pro SEO Keyword tool
  2. Conduct website competitive analysis – of the top sites that appear in SERPs for any keyword
  3. Compare competitors – alongside Keyword Competitiveness, and monthly search volume
  4. View SERP Availability – to identify which keywords will give your ranking page a better CTR
  5. Uncover
    in-depth metrics – such as Trust Flow, Citation Flow, Site Age, and
    Referring Domains to understand how you can outrank your competitors.
    Or, just use the Competitor Keywords mode to analyze their keyword

For a more depth analysis you can use LTP SEO Template Suite. It comes with the following features:

  1. Niche Research – Use this template to assess keyword difficulty,
    identify new keywords and topics, discover backlink opportunities, and
    track new strategies working in your niche by analyzing competitor
  2. Content Planning – Use this template to identify content
    groups, estimate earnings for individual articles, prioritize content
    publishing, and track expected growth.
  3. Publishing & On-Page
    SEO – Use this template to assess your text optimization, review content
    length and formatting, optimize images, and track CTAs and affiliate

6. Serpstat

Serpstat is all-in-One SEO platform for professionals. It is a powerful tool for keyword research. Users can also discover which keywords place your competitors in leading search results. Сonduct competitive landscape analysis to identify competitors, and understand their strengths and weaknesses and how your business can improve upon the competition.

Users can get all the top results for keywords you’ve selected.
Serpstat has developed the ultimate algorithm that analyzes SERPs and
saves data about top-100 domains for every keyword. It enables global
city-based tracking – find out exactly how your keywords are ranking in
Google and Yandex (Yahoo! and Bing will be soon) in any city, country or
language you specify. One can track an unlimited number of keywords on a
daily basis. Get the freshest data and keep an eye on your competitors’
web performance.


  1. Collect keywords for SEO and PPC campaigns – Get a list of
    proven and profitable keywords that your competitors and niche leaders
    use to make it to the top positions in search results.
  2. Determine
    the value of keywords – Compare your keywords to different performance
    indicators, such as search volume, cost-per-click, competition level or
    number of search results.
  3. Find keyword variations and search
    suggestions to expand your semantic core – The combined impact of
    creating high-quality, relevant content and using the appropriate
    keywords will bump your domain and its particular pages to the top
    positions in search. Enrich your web content with tested keyword
    variations to successfully optimize your pages.
  4. Get long-tail
    keywords – Don’t miss traffic that you may get from low-volume search
    queries related to your product or services. Tons of potential customers
    query low-volume keywords. These keywords are called long-tail
    keywords, and they drive a significant amount of traffic on the Web.
  5. Discover
    international data at no additional cost – Adapt keywords to target
    countries. Keyword research is available in all major languages spoken
    in the countries included in our database.
  6. Check your webpages’
    relevance – Determine which pages are most relevant to specific search
    queries. Measure a page’s relevance compared to competing pages.
    Discover missing keywords you might want to add to your page.
  7. Analyze
    keyword trends – Get a better view of any keyword’s popularity. An
    easy-to-understand graph shows how users’ interest in a keyword has been
    fluctuating over the last year. Plan your ad campaigns according to
    seasonality and trends.
  8. Find out what pages are showing up in
    search results for a keyword – Serpstat shows a full list of search
    results for a keyword along with additional data such as: organic
    keywords, the number of Facebook shares, and the potential traffic score
    for each individual page.

It is also useful in advertising analysis where you can research your
competitors’ advertising campaigns and get the highest possible ROI
from your PPC activities. Research your competitor’s advertising
activities: their budgets, keywords and ads, ads’ positions in search
results, cost-per-click in AdWords and keyword competition.

7. Yoast SEO –

Yoast is the #1 WordPress SEO plugin. Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Yoast SEO does everything in its power to please both visitors and search engine spiders.

Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  1. Title and meta description templating for better branding and consistent snippets in the search results.
  2. A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  3. The most advanced XML Sitemaps functionality at the push of a button.
  4. Full control over your site’s breadcrumbs.
  5. Automatically set canonical URLs to avoid duplicate content.
  6. [Premium] support for our Yoast SEO Premium users. The ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
  7. The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  8. The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  9. Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  10. An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  11. [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  12. [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  13. [Premium] The ability to optimize your article for synonyms and related keyphrases.
  14. [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  15. [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

8. Majestic –

Majestic hosts a web scale link map, detailing the information infrastructure of the web, showing how pages and websites link together. Majestic does not offer SEO services. Majestic offers link intelligence and domain metrics to inform and empower Internet marketing professionals and Search engine optimisers.

Majestic works on Flow Metrics. These Flow Metrics are produced by studying how various metrics alter as they flow through the link graph. This technique provides an indication of how sites compare within the context of the internet ( or, at least, the part of the internet we have crawled and indexed ).

They have something called ‘Historic Index’ and ‘Fresh Index’ – huge databases which contain information about how sites on the Internet link together – effectively large repositories of Internet mapping data. Their tools then access these databases in order to generate reports which help people understand the flow of organic traffic to their own websites, and those of their competitors. The Historic index has 8,882,857,871,177 URLs from 2,257,395,468,909 crawled pages and the Fresh index has 1,124,131,249,749 URLs from 473,972,321,650 crawled pages.

By registering one can see detailed analysis of backlinks and anchor text. This information is prioritised to show the most important backlinks first, rather than showing a random sample.

Some of most useful features are:

  1. Campaigns – Track Majestic metrics over time for a number of domain/urls
  2. Verified Domains – Verify ownership of a domain to see extended information about it
  3. Bulk Backlinks – Checking backlink counts for many domains at once
  4. Site Explorer – Explore a domain/url in great detail
  5. URL Submitter – Easily add URLs to be submitted to our crawler
  6. Backlink History – Compare the number of backlinks over time for multiple domain/urls
  7. Compare Tool – Compare headline stats between domains
  8. Keyword Checker – Get index stats for a keyword or phrase
  9. Neighbourhood Checker – See a list of sites hosted on the same IP or subnet
  10. Search Explorer Alpha – Search or index for keywords and see the pages on which they occur

Users can use Backlinks History to see how your prospect matches up against its competitors over time. You can compare up to 5 different domains at the same time. Not only this one can check which one had the most backlinks and look back over 5 years of history. It can easily be used to quickly visualize a site’s strength, pull out useful visualizations showing the link profile, link breakdown, top anchor text and top pages of any site without the need to use monthly allowances. Using Majestic, one can quickly compare the vital link statistics of up to five sites side-by-side.

Majestic can verify link to Google Search Console – verify domains and get further access to the sites. Subscribers can link their account to Google Webmasters Tools to save even more time and register every domain in one simple step.

9. Moz –

Moz is all-in-one SEO toolset. It has best-in-class SEO software for every situation, from all-in-one SEO platform to tools for local SEO,
enterprise SERP analytics, and a powerful API. It can easily perform SEO functions such as keyword research, SEO audit & crawl, backlink research, rank tracking and domain analysis. Using Moz, one can get complete link metrics for any website, including Page Authority and Domain Authority. Moz can easily be used to check success metrics including Domain Authority (DA), Page Authority (PA), Spam Score, and complete link counts to any site.

Moz can help you with:

  1. Site audits – Crawl your site on demand, uncover technical SEO issues, and recommend improvements and fixes.
  2. Rank tracking – Track performance of hundreds (or thousands) of your traffic-driving keywords across 170+ search engines.
  3. Backlink analysis – The Moz link index is second to none. See metrics to any site in seconds, including anchor text and Domain Authority.
  4. Keyword research – Discover thousands of keywords to target along with Keyword Difficulty scores, competitor research, and SERP analysis.

It comes with MOZ Toolbar and Moz Pro {The do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns. It can work upon keyword & link research, technical site audits and SEO insights & reporting}. It also brings STAT, the most powerful rank tracker in the industry, STAT offers serious SERP tracking for experts. Track thousands to millions of keywords across any location.

10. Google Mobile-Friendly Test Tool –

Search Console’s Mobile-Friendly Test Tool is a quick, easy way to test whether a page on your site is mobile-friendly. The Mobile-Friendly test tool is easy to use; simply type in the full URL of the web page that you want to test. Any redirects implemented by the page will be followed by the test. The test typically takes less than a minute to run.

Test results include a screenshot of how the page looks to Google on a mobile device, as well as a list of any mobile usability problems that it finds. Mobile usability problems are issues that can affect a user that visits the page on a mobile (small screen) device, including small font sizes (which are hard to read on a small screen) and use of Flash (which isn’t supported by most mobile devices).

Best SEO Tools 2020 – Must Use Free SEO Tools For Bloggers originally posted on Source Digit – Linux, Ubuntu Tutorials & News, Technology, Gadgets & Gizmos.