Internet Marketing

Identifying keywords for organic search rankings is easier now than a decade ago owing to advanced tools. A key factor in choosing a keyword is competition — the number and quality of sites already ranking for that term. How can we know…

How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to…

If you're reading this, you've likely found a topic you could talk about for hours — and now you're ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more…

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. If you're…

Keyword research for search engine optimization identifies the queries of a target audience. The process is similar for all forms of content, including videos. Knowing searchers’ keywords for finding videos can result in better YouTube…

Consumers love infographics. There are plenty of inexpensive and easy-to-use tools for creating the visuals and enhancing your digital marketing efforts. Here is a list of easy tools to create infographics for little to no cost. You can…

Google offers powerful free tools for small business teams to run, grow, and promote an enterprise. Here is a list of free entrepreneurial tools from Google. There are tools for productivity and communications, digital marketing, website…

You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it,…

Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the…

You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form…

How to Create Your Facebook Vanity URL 1. Visit Facebook.com and head to your business page. Once on the page, click on Create Page. 2. Write your username and check that it’s available. 3. Once you see the green check mark,…

If a content marketer’s goal is to publish blog posts that rank well on Google, an unrelated pair of artificial-intelligence-powered tools could make the process relatively easier. The aim of content marketing is to attract, engage, and…