Internet Marketing

Schema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent. When you adopt schema markup on your website, you also become eligible for rich results. Rich results make your content stand out in the search engine result pages, helping you engage your audience and yield clicks! … [Read more...] about How to use schema markup to make an impression in search

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you use Q&As to inform … [Read more...] about How to use XPath expressions to enhance your SEO and content strategy

Ever watch those game shows where contestants have to find the designer product in a sea of knockoffs? Watching the contestants squint to examine the products is my favorite part. One, because I love game shows, but also because upon first glance, you really can’t tell the difference. Well, nofollow links are kind of like that. You can’t tell them apart from regular links … [Read more...] about How to Find & Add Nofollow Links to Your Website [Step by Step]

Have you ever wished you could just use a picture to explain a process instead of words (or your hands)? A process infographic could be just what you need to show your audience how to do something or how a process works. A well-designed one can establish you as an authority on whatever subject you choose to cover -- whether you’re trying to show how your business’s coffee is … [Read more...] about How to Design a Process Infographic (And Where to Find Templates)

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it's better to have a plan for what direction you're heading -- especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing … [Read more...] about 11 Social Media Calendars, Tools, & Templates to Plan Your Content

You know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. But maybe you're not keen on writing a blog post, and you don't have the production resources to create videos. What to do? Create a SlideShare presentation. I know, I know. You may have felt personally victimized by PowerPoint sometime in your career. … [Read more...] about How to Easily Create a SlideShare Presentation

Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it's a great resume booster. If you're looking to get a … [Read more...] about How to Get a Google Ads Certification

Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format. But designing an infographic that successfully communicates a lot of information in a simple visual format requires more than a quick idea and a template. Fortunately, there's one design … [Read more...] about 6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons]