Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
Before writing this article, I thought that I should disclose that I have been a happy customer of Long Tail Pro for 4+ Years and is my favorite SEO Tool. The reason for my really good review is for the keyword competitiveness feature. This tells …
Have you ever dreamed of creating your own marketplace like Amazon, Ebay, or Etsy but do not know how? Some of the highest earning e-commerce companies in the world are marketplaces and offer a scalability that is second to none. What everyone might not know …
Cost is a critically important consideration when selecting a web host. But while it’s a truism that you get what you pay for, it’s also true that every penny counts and that there is some great web hosting deals to be had. First, let’s define …
We recently renewed our effort to boost the profile of our blog and increase quality traffic to our posts. As part of our improvement process, we researched successful marketers and studied their advice on how to promote your blog. Our objective was simple – learn and …
In the present-day market scenario, all companies and brands are pushing for growth through digital marketing techniques and why not? After all the benefits offered by digital marketing far outweigh those provided by traditional advertising mediums. But due to the presence of so many brands …
Link building, the process of getting links from other websites, improves search engine rankings and traffic, ultimately generating more sales for your business. Link building is one of the tasks a company must repeatedly do for search engine optimization. But ecommerce sites often struggle with the …
You’ve done the technical search engine optimization steps. You’ve worked hard to create useful, even authoritative content that answers common questions — keyword queries — for your industry. You’ve earned your spot near the top of the results page. So why not try to boost clicks …
Marketing automation is the process of using software to manage repetitive marketing tasks. Examples include automated emails based on a user’s action and automated social media posts. Offering relevant cross-sells and upsells based on a shopper’s activity is a form of marketing automation. Marketing automation requires …
For customers, site speed matters. For search engines, site speed impacts organic rankings. With its mobile Speed Update rolling out now, Google is applying site speed to mobile search results for the first time. And since higher rankings typically equate to more visits and revenue, speed …
It's easy to think of commuting as a total waste of time. When you're standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there's good …
What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local …
Your B2B marketing strategy will differ from your typical B2C approach. Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses. Some of you may have companies focusing on other …
Many businesses seek my advice. Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it. Many brands are focusing all …
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in …
Due to the large number of pages involved, ecommerce sites can see striking SEO improvements when errors on those pages are addressed. Let’s talk about what you need to do in order to keep your ecommerce site error free, starting with some tools, then walking you …
Gaining access to login data such as a user name, password, or a token is a common target of cross-site scripting attacks. If a thief can steal those, he can access a user’s account info. Security is vital for every ecommerce site. A breach of customers’ …
The General Data Protection Regulation is now in effect. For website owners worldwide, compliance with GDPR seems daunting. Luckily, there are plenty of resources to help. Here is a list of resources for businesses to become compliant with GDPR. There are official E.U. resources, helpful checklists, …
With digital marketing becoming highly popular, marketers and brand managers have started concentrating their efforts towards the online marketing strategies. Along with SEO (Search Engine Optimisation), SMM (Social Media Marketing) has assumed greater significance. Various brands are vying for the customer attention on multiple social …
