Category: Internet Marketing

Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.

5 Simple Ways to Boost Conversions

When it comes to increasing conversions of an online store, big retailers have money and brand recognition. Smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank 5 Simple Conversion Boosters Use targeted content. …

16 Quick and Free Grammar and Usage Resources

At 3 a.m., while polishing an email blast for your customers, you get a brain freeze about a grammar question. For instance: Should it be “their’s,” “they’res,” “there’s,” or “theirs”? Which punctuation mark (if any) does a certain sentence need in the middle? Do we capitalize …

Using Google Analytics to Compete with Amazon

It is almost impossible to sell something online and not compete with Amazon. But how can you attract more direct buyers to your site? Through superior service and expertise. For example, think about small, popular restaurants. These places are busy even as they compete with large, …

How to Audit Google Analytics Data, for Ecommerce

Data from Google Analytics helps ecommerce merchants make key decisions. But that assumes the data is accurate. In this post, I’ll provide instructions for conducting a Google Analytics audit to confirm the accuracy of the data or identify potential errors. Google Analytics Audit Process The following …

8 Content Tips to Drive Organic Search Traffic

Content marketing can drive natural search performance. Shoppers engage with the content and share it via social media and on their own sites. Or so we hope. All those shares and backlinks are key to driving a critical element of search engine optimization: link authority. The …

15 Free Educational Resources for Ecommerce Merchants

Online merchants need much expertise to manage all the aspects of running a business. Fortunately, new skills can be developed for little or no cost through education websites. Here is a list of online educational resources for merchants. There are platforms to master specific subject areas, …

8 Ways to Increase Conversions from Mobile Users

If you’ve invested the time in making your website’s mobile version more shopper-friendly, you should start seeing better returns. Mobile users have long outnumbered visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. There are plenty …

9 Social Commerce Apps for Merchants

Innovations in social commerce are paving the way for wider acceptance from consumers. Buy buttons on social networks make images shoppable and transactions simple. Social commerce platform Threads, for example, recently raised $20 million to sell luxury goods via social networks such as Instagram and WeChat. …

Best of Ahrefs’ Metrics for SEO and How to Use Them!

  All leading search engines from Google leading the market, Yahoo, Bing, to Baidu a leading Chinese search engine, provide tools for digital marketers. Besides, there are many other tools both paid and unpaid boasting features that play a vital role in digital marketing. And one …

How to Drive Traffic Using Long-Tail Keywords?

  Are you not getting the traffic you want? This may be because most of your effort is around the popular, short phrases with high search volumes. So it is time to consider long-tail keywords that are fast emerging as a powerful way to get traffic …

How to Drive Sales with These 11 Instagram Marketing Strategies

In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales. By now, I’m sure you understand the basic concepts of applying a social media marketing strategy. You’ve created business profiles on the most popular networks. You’re sharing content …

How to Become Profitable with Instagram Ads

I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. …

The Top 13 Tools to Use for A/B Testing

To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. …

Google’s PageRank algorithm, explained

Earlier today, Dixon Jones from Majestic shared on Twitter a thorough, digestible explanation of how PageRank actually works. I gave it a watch myself, and thought it was a good moment to revisit this wild piece of math that has made quite a dent on the …