Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages …
When it comes to increasing conversions of an online store, big retailers have money and brand recognition. Smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank 5 Simple Conversion Boosters Use targeted content. …
At 3 a.m., while polishing an email blast for your customers, you get a brain freeze about a grammar question. For instance: Should it be “their’s,” “they’res,” “there’s,” or “theirs”? Which punctuation mark (if any) does a certain sentence need in the middle? Do we capitalize …
It is almost impossible to sell something online and not compete with Amazon. But how can you attract more direct buyers to your site? Through superior service and expertise. For example, think about small, popular restaurants. These places are busy even as they compete with large, …
Data from Google Analytics helps ecommerce merchants make key decisions. But that assumes the data is accurate. In this post, I’ll provide instructions for conducting a Google Analytics audit to confirm the accuracy of the data or identify potential errors. Google Analytics Audit Process The following …
Online merchants need much expertise to manage all the aspects of running a business. Fortunately, new skills can be developed for little or no cost through education websites. Here is a list of online educational resources for merchants. There are platforms to master specific subject areas, …
If you’ve invested the time in making your website’s mobile version more shopper-friendly, you should start seeing better returns. Mobile users have long outnumbered visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. There are plenty …
Innovations in social commerce are paving the way for wider acceptance from consumers. Buy buttons on social networks make images shoppable and transactions simple. Social commerce platform Threads, for example, recently raised $20 million to sell luxury goods via social networks such as Instagram and WeChat. …
Change is the only constant, and this is more true of Local SEO one of the most popular ways for local businesses to market their products or services. Whether you are internet marketing agency or individual consultant or head of digital marketing at a leading …
All leading search engines from Google leading the market, Yahoo, Bing, to Baidu a leading Chinese search engine, provide tools for digital marketers. Besides, there are many other tools both paid and unpaid boasting features that play a vital role in digital marketing. And one …
Are you not getting the traffic you want? This may be because most of your effort is around the popular, short phrases with high search volumes. So it is time to consider long-tail keywords that are fast emerging as a powerful way to get traffic …
In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales. By now, I’m sure you understand the basic concepts of applying a social media marketing strategy. You’ve created business profiles on the most popular networks. You’re sharing content …
Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I …
I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. …
As an SEO expert, you know what it takes to get your content ranked high in search engine results. Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns. SEO and PPC are considered to …
To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. …
Earlier today, Dixon Jones from Majestic shared on Twitter a thorough, digestible explanation of how PageRank actually works. I gave it a watch myself, and thought it was a good moment to revisit this wild piece of math that has made quite a dent on the …
So you want to start a beauty blog? Well, that’s a great idea! There are a ton of successful beauty bloggers. And if you work smart and hard, you can become one of them. Just like other popular beauty bloggers, you can also review products, get …
