Category: Internet Marketing

Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.

Key Benefits of Local SEO Services in 2021

Do you own a local business with bricks and walls? It could be anything – a retail store, a restaurant, an auto shop, a garage, a furniture store, or a beauty parlour. If it is a yes, you might be hoping for new customers daily along …

Cost of PPC Campaign Management in 2021

Creating and running a PPC campaign require skill and knowledge to control many things at once. But, how much control do you need to manage your PPC campaigns? When we talk about managing a PPC campaign, everything comes to controlling the cost of it. So the …

How Much Does It Cost to Advertise on Instagram?

Social Media Marketing has become an integral part of most businesses’ marketing strategies and brand awareness campaigns. While Facebook marketing leads all digital marketing platforms, Instagram marketing is emerging as a high-potential platform for small to large-sized businesses. Besides, the ease of running ads on Instagram …

14 Stock Photo Sites, Free and Paid

Quality images are essential for an ecommerce site. Not only do pictures display the products, but they also establish the brand and inspire the shopper. If you don’t have the means to produce all of your imagery, stock photos are an option. Here is a list …

Understanding Google Ads Impression Share

I’m frequently asked by Google Ads advertisers how their campaigns compare with competitors. It’s an imprecise question. It could refer to performance, exposure, messaging, or more. The most relevant answer is typically impression share — the number of impressions your ads receive divided by the total …

The Ultimate Guide to Advertising in 2021

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of …

7 Best Marketing Attribution Software for 2021

Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it's also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. This is where …

The Ultimate Guide to Google Search Console in 2021

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and …