Internet Marketing

The busy holiday-selling season is here. Now is the time for merchants to assemble ad copy and creative for the rest of the year. The axiom “work smarter, not harder” is critical for the holiday season. Advertisers can easily spend time on menial tasks that won’t move the performance needle. Here are four timesavers to streamline the … [Read more...] about Google Ads’ Holiday Timesavers

Shopify publishes a twice-yearly rundown, called “Editions,” of upgrades to its platform. Editions Summer ’23, released in August, contains more than 100 new tools and features. Here is a list of some of those. There are tools for AI and B2B and an assortment of apps to extend an online store. New Shopify Tools Shopify Magic is the platform’s … [Read more...] about 21 New Shopify Tools to Explore

Custom GPTs are versions of ChatGPT created by OpenAI users for specialized tasks. Many custom GPTs launch every day. Here are five of the most useful for marketers with ChatGPT Plus accounts. Helpful GPTs for Marketers Elegant Logo Creator generates logos from prompts and offers unlimited revisions. To test, I entered this generic … [Read more...] about Custom GPTs for Marketers

Many free resources from the design community can enhance an ecommerce site. Here is a list of new web tools and design elements from fall 2023. There are tools for color palettes, UX design, presentations, logo generation, carousels, email templates, free fonts, and more. All of these tools are free or have free plans, though most also offer … [Read more...] about 17 Free Web Design Tools, Fall 2023

Google increasingly relies on artificial intelligence for organic search results. Soon those results will include AI summaries, called “snapshots,” of key info from a query. Hence search optimizers are now deploying AI to analyze rankings. Here are three search-engine-result-page analyzers that utilize AI. RivalFlow RivalFlow from Spyfu uses … [Read more...] about 3 AI-powered SERP Analyzers

Google continues to emphasize structured data such as Schema.org markup to help understand a website and associated entities. Structured data’s benefits extend beyond producing rich snippets and are increasingly vital to search engine optimization. Organization schema is critical to assist Google in knowing more about a business and its … [Read more...] about How to Set up Organization Schema

As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic. If you're unsure what link building is, it … [Read more...] about 14 Link Building Tools to Drive Traffic and Boost SEO Rankings

SEO is why you find exactly what you're looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire. It's a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it's one of the trends they're investing … [Read more...] about The Ultimate Guide to SEO in 2023

The design of an ecommerce site impacts engagement and conversions. Here is a list of new web tools and design elements from summer 2023. There are new AI tools, color palette generators, icon libraries, motion design tools, no-code builders, free fonts, and more. All the tools are free or have free plans, though most also offer premium … [Read more...] about 19 Free Web Design Tools from Summer 2023

Free online courses from universities and industry experts can help launch a business and bolster entrepreneurial ability. Here is a list of free online courses for entrepreneurs. There are courses on how to think like an entrepreneur, launch a business, access financing, and master essential skills such as marketing and accounting. Free … [Read more...] about 13 Free Online Courses for Entrepreneurs