Pros and Cons of Facebook Ads: How to Determine the Best Strategy

As of the second quarter 2016, Facebook had over 1.71 billion active users – are you reaching the right ones? My guess, probably not. But if you’re like me, spending money on Facebook Ads is like blindly throwing darts. You may have dabbled in spending a couple of bucks to boost your Facebook page posts but were probably disappointed with the little response – leaving you feeling like you wasted your money. Sound familiar? Do you find yourself wishing there was a better way to reach your target audience on Facebook? Unless you’ve taken one of Mari Smith’s Facebook Ads webinars or are a social media expert, it’s hard to … Read more

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

  What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and metadata alone. This new sea change meant the algorithm was going to read in between the lines in order to deliver content that matched the true intent of someone searching for a keyword. Write longer content? Not so fast! Watching us SEOs … Read more