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Point View BV prohlašuje konkurz, ale drží slib, že se vrátí

Dodávky diskrétních grafických karet pro stolní počítače se od 2007u téměř dvakrát snížily a konkurence mezi prodejci se v posledních letech zintenzivnila. V důsledku toho se některé společnosti snažily diverzifikovat své podnikání, zatímco jiné musely opustit. Minulý týden společnost Point View BV, která byla známým dodavatelem grafických adaptérů v Evropě (zejména v posledním desetiletí), byla prohlášena za bankrot soudem v Oost-Brabantu v Nizozemsku. Mezitím majitel značky tvrdí, že holdingová společnost Point of View Holding BV je stále funkční a odráží její návratnost.

Pohled byl založené v 1994 with a purpose to sell various devices including graphics cards under a singular brand. The company got rather famous in 2000s, particularly for its inexpensive NVIDIA GeForce adapters available widely across Europe. As the market of graphics add-in-boards (AIBs) contracted and the competition intensified in 2010s, Point of View lost its market share and attempted to diversify its business by adding media tablets, mobile accessories and even drones to its product family. While the company kept selling video cards, its lineup of NVIDIA’s GeForce GTX 900-series adapters shrank to only five products (versus 19 members of the GeForce GTX 600-series family several years ago). Meanwhile, sales of tablets have been either declining or stagnating for years and despite low prices (enabled by Intel’s incentives and subsidies to China-based manufacturers) Point of View never got popular. After facing multiple problems, Point of View BV filed for bankruptcy earlier this year and this week soud v Oost-Brabandt prohlásil, že je nesolventní.

On Friday, Bjørn Solli, CEO of Point of View, told us that the brand is not fading into oblivion. Point of View Holding BV, the parent company, owns multiple business entities, including Point of View BV, Point of View International BV, Point of View Asia Corp Ltd., Point of View US LLC and others. To date, only Point of View BV has been declared bankrupt, which is why it cannot continue operations and for now, we are not going to see any new graphics cards carrying the brand either in Europe or in the U.S. Right now, the company still sells add-in graphics boards in Latin America, whereas its Mobii Supply Partner BV division is focused on accessories for mobile devices. Nonetheless, the chief executive of Point of View hopes that eventually his company will return to the market of graphics cards “when the time is right.”

“We will do what we can to be back to the European market,” said Bjørn Solli. “It will be with diversified products. We have many ideas! And it will not take long.”

Bohužel společnost dosud nepřijala žádná řešení RMA pro majitele svých stávajících produktů, ale generální ředitel slíbil, že v příštím týdnu poskytne aktualizaci.

Zdroje: FaillissementsDossier.nl, Úhel pohledu, TechPowerUp.

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