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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

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If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!

Before I get ahead of myself, not every post will have the potential to rank well. That’s why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed.

Så hvilken blog skal du øge?

Først skal du først målrette søgeordet til Google i din blogindlæg og vurdere konkurrencen omkring det pågældende søgeord / emne. Hvilke slags websteder er først ranking? Hvis de øverste positionsholdere er højt autoriserede websteder som New York Times, Forbes, INC.com eller (generelt) websteder med .edu eller .gov urls, er chancerne for, at din blog ikke kommer til at rangere dem. Brian Dean på Backlinko explains it best: “All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.”

Med dette i tankerne skal du prøve at vælge en blog, der har mindre konkurrence omkring sit målord. Et godt tip er at prøve rangering for et søgeord, som din konkurrent allerede er ranking for! Chancerne er, hvis de kan rangere for det, så kan du det. For en mere dybtgående se på, hvordan du vælger søgeord, som din konkurrent rækker for, Tjek denne blog.

It’s also worth noting that you want to know where your blog is currently ranking. Bottom of page 1? Page 2? Page 3? You will want to focus on a blog that has already been indexed by Google in the first 2-3 pages. If a blog already ranks well, it’s easier to push it higher than pushing a blog that is not on Google’s radar.

How to boost a blog’s ranking

Now that you have chosen a blog that has the power to rank well, how do you boost your current ranking? To help supercharge your blog’s ranking, follow these 7 tips:

1) Forhøj blograngering med optimering

Som en god indgående (eller anden) marketingmedarbejder, ved jeg, at dette er det mest oplagte tip, når det kommer til at hjælpe din blogplacering organisk. Med risiko for at gentage gentagne gange vil jeg blot oplyse det grundlæggende:

  • Keyword optimization – Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. Do ikke spænd din blog med søgeord!
  • Title optimization – Include your keyword (as far left as possible) in the title, and keep it under 60 characters.
  • Meta description optimization – Include your keyword, keep it under 160 characters and write a clear, engaging description of what your blog is about.
  • URL optimization – Findings show kortere, nøgleord med søgeord rang højere.
  • Image optimization – Don’t forget your images! Include alt text that includes keywords/ synonyms.
  • Link optimization – Link internally when appropriate and use external links to back up research and help increase the authority of the article.

For mere information og bedste praksis om optimering af et blogindlæg Klik her.

2) Forhøj blograngering med eksterne links

Ekstern linking er noget, jeg har rørt i Tip #1, men jeg vil gerne gå ind i lidt mere dybde. Selv om Google har noget nægtet at forbinde eksternt er et rangeringssignalen undersøgelse foretaget af Genstart shows a correlation between a page’s external (outgoing) links and its search rankings. Since the study positively correlates high authority sites helping a page’s SEO, it’s important to include these links in the blog post you’re trying to boost rankings for.

3) Øg blograngering med backlinks fra autoritative websteder

Keep in mind, backlinks that come from aged domains hold more power than those that come from new domains. For this reason, link outreach to authoritative sites is a great way to boost a blog post’s ranking. There are many ways in which you can get backlinks, but here are a few to keep in mind:

  • Email outreach – Start an e-mail opsøgende program der er målrettet mod websteder, der relaterer til dit blogemne og beder om et backlink.
  • Social sharing outreach – Don’t have the contact information you need for an email? You can reach out to authoritative sites through social og blogkommentarer eller meddelelser.
  • Guest posting on authoritative industry sites – This may take some email outreach to inquire about guest posting, but is a great way to get a backlink.

4) Forhøj blograngering med semantiske søgeord

Semantics is the study of meaning, and is how someone interprets a word. In today’s semantic search you need to have a database of keywords full of meaning that deciphers different contexts. So semantic keywords (aka LSI keywords), are keywords that relate to your main keyword.

For example imagine someone searched using the word “crash”. Do they mean an accident, a stock market drop, attend an event without an invitation, or a way to describe a sound?

As a part of Google’s algorithm, semantic search is used to allow Google to understand how to interpret a search based on the searcher’s intent. By using semantic keywords in your blog, you can help Google recognize what your content is about and if it relates to a search. These keywords may not have the highest search volume, like the keyword you chose to optimize your blog for, but they will help increase relevancy.

Example semantic keyword phrases to the search “avoid a car crash”:

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5) Forhøj blograngering med syndikering

Indholdssyndikering er, hvor en blog (eller et andet indhold) findes på et populært websted, der relaterer til din branche. Ved at syndikere din blog kan du få det ud til et større publikum, hvor du måske aldrig har nået uden syndikering. Der er mange indholdssyndikationsnetværk, du kan bruge, men det er op til dig at finde de bedste industrirelaterede websites på dit felt.

For example, I’m a contributor on the site business2community.com where mycontentreachesynkereateraudience thanthesubscribern our agencyblog. Husk, at bloggen du vælger at syndikere skal indeholde et link, der leder tilbage til din hjemmeside, så ikke kun vil du få et backlink, men den trafik, der følger med det!

6) Forhøj blograngering med sociale signaler

As with most aspects of Google’s algorithm, the search giant has never come out and admitted that social signals are a ranking factor. So this one has always been debatable, however
casestudier
have shown correlations with increased social signals and a jump in ranking. Not only did these case studies show higher ranking, but they also show an increase in traffic! That being said, promoting your blog on social media and getting likes, comments, retweets, plus 1’s etc. should be added to the to do list.

7) Forøg blogplacering ved Forøgelse af klikfrekvens

Click through rate (CTR) is a user interaction signal that helps tell Google this blog is worth reading. So how do you help increase the organic CTR of your blog? One of the easiest changes you can make is to improve the blog title. After all, when it comes to the internet you can judge a book by it’s cover…or at least an article by it’s title. Update your title to something that will attract readers and make them want to click, while keeping it under 60 characters.

Did you notice my title “7 Amazing Tips to Help Boost a Blog’s Organic Ranking”? I’m sure some of you read it and thought “what makes these tips so amazing?” and clicked through to find out. This is the power of a great title!

Boost din blog i dag

There you have it, 7 amazing tips to boost your blog’s organic ranking. So what are you waiting for? Put those blog posts to use and generate more traffic today! For more SEO strategies that will help boost your inbound marketing results, download this FREE eBook “How to Use SEO to Boost Inbound Marketing Results”:

Kilde

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