Tag: traffic

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes …

Does Google Detect Invalid Traffic For Paid Ads?

Ad Fraud allegations published by Social Puncher brings up a pretty serious issue in the ad publishing community. The audit and investigation report was quite thorough and detailed about the fake traffic schemes including the players involved. Part I of the report calls this scheme a …