Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google's copious algorithm … [Read more...] about Blog SEO: How to Search Engine Optimize Your Blog Content
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Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines? However, unless you’ve been a conspiracy theory style recluse … [Read more...] about Baidu SEO: How to optimize for China’s biggest search engine
SEO: 7 Reasons to Use a Site Crawler
Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings. No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that can sink your SEO ship. Search engines use highly … [Read more...] about SEO: 7 Reasons to Use a Site Crawler
SEO: Harnessing Domain Authority across Multiple Websites
Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking strategy to strengthen natural search performance across them all. Companies that operate in multiple countries or offer multiple sites for different product sets or audiences … [Read more...] about SEO: Harnessing Domain Authority across Multiple Websites
SEO: Google Rolls Out Mobile Popup Penalty
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large popups or interstitials over the content they expected to find. Google’s goal is to preserve the user experience of its searchers. When searchers click on a search result, they expect to be taken to … [Read more...] about SEO: Google Rolls Out Mobile Popup Penalty
WordPress SEO: The Ultimate Guide
Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who are searching for gluten-free cafes in Boston are more likely to see your site, click on your … [Read more...] about WordPress SEO: The Ultimate Guide
Voice search and local SEO: How to get started?
There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct … [Read more...] about Voice search and local SEO: How to get started?
SEO: Use ‘Niche Down’ Keyword Research for Content Ideas
Keyword research is one of the most effective search engine optimization practices. It can open the door to compelling content marketing ideas and link building. The so-called “niche down” method of keyword research starts with a single broad search term — for example, “men’s shoes” — and works its way down to niche keywords to target. This is typically done with filters … [Read more...] about SEO: Use ‘Niche Down’ Keyword Research for Content Ideas
SEO: Building a 301 Redirect Strategy
When a site’s URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of links from other sites to your own. That link authority boosts individual pages on your site. When the URLs for those pages change, the link authority is severed and your ability to … [Read more...] about SEO: Building a 301 Redirect Strategy
SEO: How to Super Search with Advanced Operators
Have you ever typed a phrase into Google and been disappointed with the results? This collection of advanced search operators will help you narrow the results to get closer to what you’re looking for. As a search marketing practitioner, I use advanced search operators to understand which areas of a site Google has indexed and how my clients’ competitors are marketing their … [Read more...] about SEO: How to Super Search with Advanced Operators