30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS) space, data analysis and science are crucial to … [Read more...] about Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
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7 Best Marketing Attribution Software for 2021
Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it's also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. This is where marketing attribution comes into play. In this blog post, we'll cover the definition of … [Read more...] about 7 Best Marketing Attribution Software for 2021
Pay Per Click vs. Search Engine Optimization: Which Search Marketing Method for 2021
When it comes to deciding on which digital marketing method is best to grow a business online, we all have our doubts. No matter which way we go, we all know that search traffic is the key to bring the most relevant audience to your website that is searching for your products/services in Google or any other search engine. It is where the debate over PPC vs. SEO comes up time … [Read more...] about Pay Per Click vs. Search Engine Optimization: Which Search Marketing Method for 2021
How to Maximize Your Marketing Efforts with These High-Impact Techniques
As a marketer, I'd like to believe all my marketing efforts are high-impact. Unfortunately, that isn't always the case. Consider the blog post that resulted in 25 views, and 0 leads — or the Facebook campaign that totally flopped, with a much lower ROI than expected. Of course, high-impact marketing is any marketer's goal. High-impact marketing means you're getting the … [Read more...] about How to Maximize Your Marketing Efforts with These High-Impact Techniques
Google Maps Marketing Strategy: The Ultimate Cheat Sheet
When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information. I’m not alone in my preference for Google Maps, as it is six times more popular than other navigation apps. Given … [Read more...] about Google Maps Marketing Strategy: The Ultimate Cheat Sheet
How can you track revenue generated through email marketing?
Email marketing is a tedious thing to do. A lot of blood, sweat and money goes into crafting those oh-so-appealing email campaigns. Hence, it is crucial to determine whether your email marketing campaign was effective or not. As per a 2019 report by the Content Marketing Institute, “87% of marketers used email marketing to disseminate their content.” Email was the third most … [Read more...] about How can you track revenue generated through email marketing?
Your 2021 Guide to Successful SEO Content Marketing Strategy for Business Growth
Content marketing keeps changing as new challenges appear in the industry. These days, just creating content for an ad campaign is not enough. You should have a proper SEO content marketing strategy to grow your business. The audiences have evolved now and so too have the ways we create and share content across different online platforms. According to the Content Marketing … [Read more...] about Your 2021 Guide to Successful SEO Content Marketing Strategy for Business Growth
The Ultimate Guide to B2B Marketing in 2020
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf … [Read more...] about The Ultimate Guide to B2B Marketing in 2020
What is TikTok For Business & Should You Use It in Your Marketing?
Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, … [Read more...] about What is TikTok For Business & Should You Use It in Your Marketing?
13 Businesses With Brilliant Global Marketing Strategies
Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of … [Read more...] about 13 Businesses With Brilliant Global Marketing Strategies