Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But …
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time …
Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings. No matter how well you think you know your site, a crawler will always turn up something new. In some cases, …
Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking strategy to strengthen natural search performance across them all. Companies that operate in multiple countries or …
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large popups or interstitials over the content they expected to find. Google’s goal is to preserve the …
Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near ” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who are …
There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people …
Keyword research is one of the most effective search engine optimization practices. It can open the door to compelling content marketing ideas and link building. The so-called “niche down” method of keyword research starts with a single broad search term — for example, “men’s shoes” — …
When a site’s URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of links from other sites to your own. That link authority boosts individual pages on your …
Have you ever typed a phrase into Google and been disappointed with the results? This collection of advanced search operators will help you narrow the results to get closer to what you’re looking for. As a search marketing practitioner, I use advanced search operators to understand …
