Content on an ecommerce site’s product detail pages, category pages, and blog can attract visitors and lead to sales and profit. For many commerce businesses — omnichannel retailers, ecommerce-only merchants, wholesalers — attracting a steady flow of site visitors from organic search results is vital for …
Every merchant wants to beat Amazon in Google’s organic search listings. The easiest way? Upload data for placement in Google’s product knowledge panel. Product knowledge panels contain information you’d typically find on a product detail page, such as a product description, images, and reviews. Most importantly …
In its never-ending quest to improve search results, Google is extending natural language processing to “passage indexing,” ranking individual sentences or phrases within a page. Google addressed this latest update in an October 15 blog post. The update will impact an estimated 7 percent of its …
Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Success depends on converting those visitors to customers. Organic search traffic converts to revenue, on average, roughly 3 percent of the time, according to the studies I’ve seen, although …
Search engine optimization often has lofty goals, such as ranking on page one for a high-demand phrase. How can you reach a seemingly impossible objective? The sites that rank on the first page of the search results are Google’s assessment of the best options. Meeting your …
Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend to hold less text than other pages. What follows are seven category page elements that improve …
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” …
Google is switching to a mobile-first index in 2018, wherein rankings for desktop and mobile devices will be based on a site’s mobile experience. Google’s “Mobile-Friendly Test” will identify if a site is mobile optimized and can, also, suggest performance improvements. Most searches on Google are …
