Probably, you have heard many times by fellows in Blogging industry that Blogger is not for professionals with bigger approach. One of the reason on top of the list is that they claim Blogger is not SEO friendly at all. And I partially agree with all that, because I guess doing SEO in Blogger is little hard but not impossible. And, indeed personally, I have proved my words on many stages by even ranking one page blogspot domains in highly competitive keywords with heavy traffic by outranking even some authorities of that niche. If you are the one with creative mind, and the one who never hesitate to explore and to do experiments and learn from their consequences, then I’m sure you will be the next PRO in SEO in case you are not now 🙂
Why to Redirect Blogger Blog To Another Blogger?
There could be many reasons of doing so. For example;
1. You decided to change your blog identity / domain, and bought a new custom domain and set it on blogger, and then want to set redirect to land your visitors on new domain instead of old one.
2. You want to merge your other blogger blogs content under one domain.
3. To pass link juices / page rank to your new domains to rank well in search engine results either for long term or temporary basis, and can be used to game Google.
Types of Redirects?
It is necessary to understand about redirects before taking action to avoid any possible loss in ranking and traffic. There are two most common types of redirects;
1. 301 Redirect:
A 301 redirect is also known as permanent redirect which is used to tell search engines bots that the existing page has been moved to the new location (page url), so that they can shift all the credibility and link juices of an old link to the new link to make sure minimal loss of ranking in serp.
2. 302 Redirect:
302 redirect is a temporary redirect used to tell bots that this page is still exist on its original location but, because of any reason we are redirecting our user temporarily to the new location so kindly do not pass link juice and do not remove our previous page from search results. You can use 302 redirect in case your specific page is under construction or want to introduce your new service to visitors.
Ways to redirect Blogger To Another Blog?
Till now, Blogger has not released any settings for users to make redirects on Domain level. They might be already aware of risks that how massively it can be used by SEO’s to manipulate rankings, because normally, setting a domain to domain redirect is quite rare.
Well still there are a total of three possible ways which we can use to redirect traffic from one custom domain to another custom hosted on blogger.
It is one of most common way used for redirection. What it does, by placing in head field, every time when a visitor will come this meta redirect will refresh the page after defined time (a minimum of one second) and then will redirect that visitor to a destination page. As a destination you can set any page, either homepage or any other specific blog post.
How to Use Meta Redirect?
To use meta redirect in blogger blogs, after login to blogger dashboard, go to Template and then to Edit HTML. Now just in the next line after <head> tag in your template paste following piece of code,
<meta content=’5;url=http://www.bloggeristan.com’ http-equiv=’refresh’/>
Drawbacks of Meta Redirect
Now in order to pass the link juice too, you need to be little creative. The super secret which I’m going to public here I used to ensure all link juice should pass to the new url is by use of canonical tag. Yeah, it also has been confirmed by many authorities including MOZ that rel=”canonical” pass link juice of the same amount as much 301 redirect can pass.
Canonical tag is generally used to avoid duplicate content. For example you have two different blog posts with quite similar or even same content, and you are scared that Google’s Panda police can knock your door (LOL) because of duplicate content, but on the other side you also don’t want to delete none of the post because both posts content has little different but useful content with referral traffic; like from social networks. In such scenario the only option that left to you is use of rel=”canonical tag”. By use of canonical Google will pass the link juice of older domain / url to the destination url / blog, and will remove the old domain or blog post from search results. So, think atleast twice before placing a rel=”canonical” tag in your head section because once Google deindexed / removed your content from search results, than you know how much it is difficult and time consuming to rank it again.
To place canonical tag in order to redirect blogger blog to another blogger blog or custom domain or to any other special post, just repeat the process as followed earlier, and from Template > Edit Html > paste the following piece of code below <head>, and then hit save button.
<link href=’http://www.bloggeristan.com’ rel=’canonical’/>
Replace bloggeristan.com with your desired URL. One thing more, I also observed that Google also don’t respond immediately on canonical tags to pass link juices as they in 301 redirects, but atleast it passes the link juice.
Redirect, SERP Ranking and Blog Traffic
The most common thing that scare especially blogger users while setting redirects for their domains that, does by placing redirects to another domain I will loose any ranking and traffic? The answer is Yes. Yes, you will loose some ranking and obviously some traffic too, but potentially in a week Google will reinstate your new blog to early position of your older url in search results.
I’m sure this post will help you redirect your blogger blogs to another domain or any url with all link juices and without loss of any ranking and traffic. Over to You!