30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting separately Where a user is at … [Read more...] about How to best utilize the networks within Google AdWords
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Using Demographic Targeting in AdWords
Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as the consumer is signaling his intent simply by performing the search. However, search engines, such as Google and Bing, did not, originally, capture demographic information of the searcher. Then social … [Read more...] about Using Demographic Targeting in AdWords
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their digital strategies, which is why Google has decided to rebrand its … [Read more...] about The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
How to Write Text Ads in AdWords, for Ecommerce
AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should learn simple, direct copywriting and do a whole lot of split testing. The AdWords platform has several ad formats and two networks — search and display. The simplest and most direct of … [Read more...] about How to Write Text Ads in AdWords, for Ecommerce
The Most Effective PPC Alternatives to Google AdWords
Google AdWords is somewhat of a king amongst PPC programs online. Google simply has so much reach, so much access, so much insight that it’s impossible to compete. Others try, but none quite give the same returns as a dedicated program with Google. That said, sometimes Google just isn’t an option. • Your Google AdWords traffic is too low, such as in a very specific, low volume … [Read more...] about The Most Effective PPC Alternatives to Google AdWords