Instagram has rolled out a major update to its platform. This update brings several new features including the ability to pin posts and reels to users’ profile. Notably, the Meta-owned image and video sharing app first started testing the ability to pin posts back in April this year. And now, nearly a-month-and-a-half later, Instagram has rolled out the feature to all its users globally.
Instagram, in a post on Twitter said that now users can pin up to three posts or reels on their profiles. These pinned posts or reels will sit at the forefront of users’ Instagram grid as if they recently posted them. “You can now choose up to three posts or Reels to pin to the top of your profile,” the company wrote in the post.
You like it? You pin it 📌
You can now choose up to three posts or Reels to pin to the top of your profile. pic.twitter.com/9waQkueckG
— Instagram (@instagram) June 7, 2022
Pinning a post or reel is really simple. All users need to do is select one of your posts or reels, tap the three dots at the top-right corner of the post and then tap the Pin To Your Profile option. Once you have made the changes and return to your profile grid, you will see your posts at the top-left corner of your grid with a white pin icon.
Longer Reels
In addition to introducing pinned reels and posts, Instagram has also introduced longer reels on its platform. When Instagram introduced reels on its platform back in August 2020, the duration of reels was restricted to 15-seconds. Over time, the company extended the duration of the feature first to 30 seconds and then to 60 seconds. Now, almost two years later, the company has extended the duration of reels to 90 seconds. “So, we extended them to 60 seconds last year, now you can upload reels as long as 90 seconds and tell longer and more full stories,” Instagram boss Adam Mosseri said in a post.
Import audio in Reels
Another feature coming to Instagram is the ability to import audio in reels. This feature enables users to record an audio file in their gallery and then use the same in their reel.
Interactive Stickers in Reels
Instagram is also bringing Stories to Reels. Mosseri, in a short video posted on his official Twitter account, said that now Instagram users will be able to use various interactive stickers such as quiz stickers, poll stickers and emoji slides to their reels.
📣 New Features for Creators 📣
Some fun, new features built for creators that make it easier to engage and share:
– 90-second Reels
– Import audio in Reels
– Interactive stickers in Reels
– Grid pinningLet me know what you think👇🏼 See you next week ✌🏼 pic.twitter.com/VrW5IWmWcZ
— Adam Mosseri (@mosseri) June 7, 2022
It is worth noting that these features come shortly after Meta released major editing tool to reels on Instagram including templates that lets users create their own reel using the same structure as a reel that they have watched.