Internet Marketing

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don't agree.) When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its … [Read more...] about 7 Ways SEO & PPC Can Work Together in 2021

This year, brands are increasingly bringing shopping experiences online. But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While many tools make this process easier than it was in past decades, launching a successful online store still requires time, money, a web strategy, and a handful of … [Read more...] about Facebook Shops: What Is It and How Brands Can Use It

It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on Google and let it conduct the search for you. Your ideal post-work pub is nearby, open right after … [Read more...] about The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

When it comes to generating traffic and brand awareness, digital advertising is the way to go. It's surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone. But how can you take advantage of the advertising opportunities on Google? By … [Read more...] about Google Ads vs. AdSense: We Break Down the Differences

When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information. I’m not alone in my preference for Google Maps, as it is six times more popular than other navigation apps. Given … [Read more...] about Google Maps Marketing Strategy: The Ultimate Cheat Sheet

The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The … [Read more...] about How to Create a Revenue-Generating Google Ads Campaign

Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s usually monitored with an ever-increasing curiosity, from web professionals, taking everything apart in an attempt to understand what makes Google tick and how search works, with all its nuts and bolts. I mean, we’ve all experienced the power … [Read more...] about Google algorithms vs Google penalties, explained by an ex-Googler