Category: Internet Marketing

Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.

Using SEO data analytics to identify business gaps

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects …

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes …

19 Open Source Ecommerce Platforms

Open-source ecommerce platforms offer businesses a customizable option for launching an online store, with active support communities, how-to resources, and directories of third-party developers. Here is a list of open-source ecommerce platforms. There are new and established platforms with advanced core features, customizable themes, and libraries …

How to Show Product Ratings in Google Ads

I’ve been looking for a set of adjustable dumbbells for my home-based gym. I searched on Google and saw these ads. Google search results for “adjustable dumbbell set.” At $299.99 and higher, the dumbbells are not cheap. And forget about finding a sale price given the …

3 Keys for High-converting Product Descriptions

Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. There are several types of product descriptions, each tailored to the channel and user. However, for the product page, the goal …

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That’s why, as a marketer, it’s important to display …