Category: Internet Marketing
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The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for …
If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Today, most generations see social media as their preferred platform …
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s …
The busy holiday-selling season is here. Now is the time for merchants to assemble ad copy and creative for the rest of the year. The axiom “work smarter, not harder” is critical for the holiday season. Advertisers can easily spend time on menial tasks that won’t …
Shopify publishes a twice-yearly rundown, called “Editions,” of upgrades to its platform. Editions Summer ’23, released in August, contains more than 100 new tools and features. Here is a list of some of those. There are tools for AI and B2B and an assortment of apps …
Many free resources from the design community can enhance an ecommerce site. Here is a list of new web tools and design elements from fall 2023. There are tools for color palettes, UX design, presentations, logo generation, carousels, email templates, free fonts, and more. All of …
Google increasingly relies on artificial intelligence for organic search results. Soon those results will include AI summaries, called “snapshots,” of key info from a query. Hence search optimizers are now deploying AI to analyze rankings. Here are three search-engine-result-page analyzers that utilize AI. RivalFlow RivalFlow from …
Google continues to emphasize structured data such as Schema.org markup to help understand a website and associated entities. Structured data’s benefits extend beyond producing rich snippets and are increasingly vital to search engine optimization. Organization schema is critical to assist Google in knowing more about a …
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic. If you’re …
![The Complete Guide to AI Transparency [6 Best Practices]](https://techgit.net/wp-content/uploads/2023/12/814888-in-firing-altman-openais-board-wanted-to-keep-the-element-of-surprise.jpg "The Complete Guide to AI Transparency [6 Best Practices]")
