Here are the top 7 Google tools you didn’t know existed. From Google keyword tools for seo to the Google keyword planner tool for keyword research, these Google tools for digital marketing can be of great help. 1. Google My Business Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your … [Read more...] about 7 Best Google SEO Tools For Digital Marketing
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AI Tools Streamline Content Marketing and SEO
If a content marketer’s goal is to publish blog posts that rank well on Google, an unrelated pair of artificial-intelligence-powered tools could make the process relatively easier. The aim of content marketing is to attract, engage, and retain customers. It takes many forms, including videos, podcasts, graphics, articles, and whitepapers. Each of those could have a … [Read more...] about AI Tools Streamline Content Marketing and SEO
7 Best Google Tools for SEO & Digital Marketing
Here are the top 7 Google tools you didn’t know existed. From Google keyword tools for seo to the Google keyword planner tool for keyword research, these Google tools for digital marketing can be of great help. 1. Google My Business Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google … [Read more...] about 7 Best Google Tools for SEO & Digital Marketing
The Ultimate Guide to Email Marketing
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Your customers don’t give their … [Read more...] about The Ultimate Guide to Email Marketing
How to Set Up Automated Email Marketing Workflows (+ Examples)
Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts. In this article, we'll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your … [Read more...] about How to Set Up Automated Email Marketing Workflows (+ Examples)
How to drive the funnel through content marketing and link building
Businesses turn to content marketing because it can be an effective method for building brand awareness and guiding customers through their sales funnel. Yet, many have been unable to capitalize on their content marketing initiatives because they haven’t covered all aspects of the customer journey, didn’t keep track of their assets and wasted resources on duplicate content, … [Read more...] about How to drive the funnel through content marketing and link building
5 Ways Apple’s Email Privacy Impacts Marketing
As early as September 2021, Apple’s mobile email apps may hide a recipient’s internet protocol address, making it difficult or impossible to measure open rates and track user behavior. Apple announced its new email privacy initiative on June 7, 2021, as part of its forthcoming iOS 15 operating system. “Privacy has been central to our work at Apple from the very … [Read more...] about 5 Ways Apple’s Email Privacy Impacts Marketing
The Best Free Email Marketing Software: An Honest Roundup
In case you didn't know, email usage is at an all-time high. In fact, more than 3.7 billion people use email worldwide. So it's no wonder we all constantly receive marketing emails from businesses. Put simply, email marketing works. This is true even in the B2B space. In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business. This begs the … [Read more...] about The Best Free Email Marketing Software: An Honest Roundup
Quora and Reddit: Powerhouses for SEO and marketing in 2021
30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the resources that two-third of marketers … [Read more...] about Quora and Reddit: Powerhouses for SEO and marketing in 2021
Using Wikipedia for Content Marketing, SEO
Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms. All external links from Wikipedia articles have … [Read more...] about Using Wikipedia for Content Marketing, SEO