For more than a decade I’ve optimized organic search performance for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions based solely on user experience and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance signals … [Read more...] about SEO: 8 Ways UX and Design Could Reduce Traffic
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SEO: Google to Make Mobile Speed a Ranking Factor
If you weren’t already focused on your mobile site’s performance, Google is giving you a reason. In July of 2018, Google will use a new ranking signal focused purely on mobile site speed: the “Speed Update.” Google will dampen rankings for slower mobile sites to help mobile searchers find sites that deliver what Google considers to be a better mobile experience. Desktop site … [Read more...] about SEO: Google to Make Mobile Speed a Ranking Factor
How to Do Keyword Research for SEO: A Beginner's Guide
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn't. What is keyword research? Keyword research is the process of finding and … [Read more...] about How to Do Keyword Research for SEO: A Beginner's Guide
Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John … [Read more...] about Video SEO: New tool by Trint helps make spoken words in videos crawlable
SEO: Search Console Is an Untapped Source of Keyword Data
In October 2011, Google made a significant change that impacted search engine optimization. To improve security, Google updated its SSL, encrypting search queries. The result was much less info about searchers’ organic keywords, the blue links they clicked, and the subsequent landing pages. In analytics, the keyword stated, “[not provided].” Search optimizers erupted. How … [Read more...] about SEO: Search Console Is an Untapped Source of Keyword Data
SEO: 7 Ways Ecommerce Sites Create Duplicate Content
I’ve never worked with an ecommerce platform that was entirely free of duplicate content. Some platforms are better at containing the sprawl. But one change in the settings or the code could accidentally produce duplicates — i.e., different pages with different URLs for the same piece of content. The impact of bots discovering and indexing those duplicates is wasted crawl … [Read more...] about SEO: 7 Ways Ecommerce Sites Create Duplicate Content