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LinkedIn for desktop gets a new look

ny says it will put content at the centre of networking

LinkedIn has revealed the biggest update to its desktop platform since it launched, helping users access the content and conversations to make their professional network more relevant to their individual requirements.

“Our goal is to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience,” Chris Pruett, director of engineering at LinkedIn, said.

“Most importantly, this desktop redesign brings conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about.”

Notable changes include a new nav bar, which will help users quickly navigate to their home feed, messaging, jobs, notifications, their profile (Me), their network and search. A ‘more’ icon will lead to more options based on the user’s priorities.

A real-time messaging UI introduces the ability to contact a connection from anywhere in LinkedIn – users won’t need to navigate specifically to the messaging section or a contact to start chatting. To make conversations more relevant, insights will be presented so they can start the conversation off with someone they may not know particularly well on the right foot.

The home feed will collate the most relevant information from people and publishers in a user’s network, ensuring only the most interesting articles are surfaced. These will be chosen by an algorithm and humans to try and make it as accurate as possible.

Those who publish to LinkedIn will be provided with better insights into who’s reading their content, while a new universal search makes it easier for users to find the content they’re looking for, whether it that’s a person, company, job group or school.

“These changes put more emphasis on helping you be more productive and stay ahead in your career,” Pruett concluded.

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