Samsung today posted a new video on its YouTube channel called “Samsung Galaxy: Growing Up,” which follows the life of a young man as he purchases Apple devices over the course of ten years, and then decides to switch sides to Samsung on the eve of the iPhone X launch. The 1-minute commercial features the song “I’m Moving On” by Chyvonne Scott.
The video begins at the iPhone launch in 2007, and subsequent years show the main character facing storage issues when taking a photo and waiting in long lines under poor weather conditions for the latest iPhone. At one point, he drops his iPhone in water and has to place it in a bowl of rice, while his girlfriend’s Samsung device continues to function.
Other points made in the ad center around the iPhone’s lack of stylus support, as well as its need for dongles after the removal of the 3.5mm headphone jack in the iPhone 7. The ad ends with the character’s decision to turn off his iPhone and purchase a Samsung Galaxy smartphone, and he eventually walks past a line of people waiting for the iPhone X — including a guy with a notch-like haircut — without joining them.
The latest Samsung smartphone is the Galaxy Note 8, which launched in September with dual rear cameras, a 6.3-inch AMOLED ‘Infinity Display’, and a new and enhanced S Pen with improved pressure sensitivity. Many publications favorably reviewed the Note 8 prior to its launch, agreeing that the lack of an explosive battery made Samsung’s newest device a step up from the Note 7.