New ‘The Rock x Siri’ Ads Highlights Siri’s HomeKit and Multi-Language Support
Apple today uploaded two additional videos in its series that stars Dwayne “The Rock” Johnson and Apple’s personal assistant Siri, both of which are meant to show off Siri’s range of functionality.
In the first video, The Rock uses Siri to activate the HomeKit-connected lights in his gym, and in the second, he speaks in Mandarin, demonstrating Siri’s ability to work with multiple languages.
Support for multiple languages is one of the main differentiating factors between Siri and other voice-based AI assistants like Alexa and Cortana.
Both of today’s videos are new, but look similar to scenes that were in the original “The Rock x Siri Dominate the Day” spot, which is three and a half minutes in length. In the first ad, The Rock is seen using Siri throughout an entire day as he commandeers a plane, cooks a meal in a high-end restaurant, and ends up in space.
Apple yesterday shared three other short ads depicting The Rock asking the personal assistant to set a reminder, set a timer, and take a selfie.
Apple’s partnership with The Rock to highlight Siri features comes as Apple gears up to release its first Siri-based speaker at the end of this year, the HomePod. Siri is also an important part of the iPhone, iPad, and Mac, with Apple undoubtedly hoping to increase awareness about all of the things Siri can do through the ad series.