14 Tools for Selling on Facebook and Instagram

Shopping on Facebook and Instagram is finally here. With the recent launches of Shops on both apps and Live Shopping and the expansion of features such as Checkout for in-app purchases, Facebook is facilitating easier commerce across its platform. Here is a list of tools to …

SEO: How to Target High-demand Keywords (or Not)

Search engine optimization often has lofty goals, such as ranking on page one for a high-demand phrase. How can you reach a seemingly impossible objective? The sites that rank on the first page of the search results are Google’s assessment of the best options. Meeting your …

7 Google Analytics Tips for Measuring Organic Search

Search engine optimization relies on the ability to measure performance. Google Analytics can make the task easier. What follows are seven tips to help. Measuring Organic Search 1. Add an annotation. It’s important to know the cause of peaks and valleys in your analytics months or …