30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused by stagnant content, the emergence … [Read more...] about Diagnosing a traffic drop? Just breathe!
diagnosing
Tips for Diagnosing Steep Drops in Organic Search Traffic
SEO tools can help identify problems that contribute to your site’s lost organic search traffic. This screenshot is from SEMrush. If you own or manage an ecommerce business and organic search traffic drops suddenly, it can feel like the sky is falling. Your company may be forced to invest more in performance marketing to keep up sales. Profits could vanish. Moreover, you … [Read more...] about Tips for Diagnosing Steep Drops in Organic Search Traffic