Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as the consumer is signaling his intent simply by performing the search. However, search engines, such as …
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in …
AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should learn simple, direct copywriting and do a whole lot of split testing. The AdWords platform has …
Google AdWords is somewhat of a king amongst PPC programs online. Google simply has so much reach, so much access, so much insight that it’s impossible to compete. Others try, but none quite give the same returns as a dedicated program with Google. That said, sometimes …
