One of the big highlights of the iPhone 6S and iPhone 6S Plus was the introduction of Live Photos that create little GIF moments by capturing video before and after photos – and it seems Samsung may want to introduce the same feature on the Galaxy S7.
Samsung actually tried to create something similar before. Back on the Samsung Galaxy S4 the company introduced a feature called Animated GIF and another called Sound and Shot.
The former took a series of photos and put them together to make a GIF, while the latter blended an image and a sound bite together.
Both these modes did a similar thing to Live Photos - Animated GIF in particular - but were never pushed as a big feature of the phone.
New rumours suggest Samsung is now looking to try it again with a feature called Vivid Photos that works in a similar way to Apple's Live Photos.
A software engineer at Samsung told Android Geeks that the feature is currently in development, and it's hoped it will be ready to debut on the Galaxy S7. If it gets delayed it'll come in a software update after launch.
Sound won't be recorded within Vivid Photo, but that does offer the benefit of it being easier to share. We'd assume you could share a Vivid Photo to Facebook quite easily as it'll look much like a GIF.
You can currently download Animated GIF and Sound & Shot from the Galaxy apps store onto the Galaxy S6.
Samsung isn't the only Android manufacturer to try something similar to Live Photos. HTC had a feature called Zoe Capture on the HTC One which did a similar thing by taking video before and after your shot.