With the discontinuation of the Galaxy Note 7, Samsung doesn’t have a flagship Android smartphone to sell during the holiday season. This is why the South Korean phone maker is planning on slapping a new coat of paint over the Galaxy S7.
Industry sources have indicated that Samsung is planning on introducing a “glossy black” version of the Galaxy S7 sometime in December, according to the Korean site The Investor. Together with the current matte “onyx black” color option, Samsung is trying to rival Apple’s Matte Black and “Jet Black” offerings for the iPhone 7 and iPhone 7 Plus.
The iPhone 7/7 Plus in jet black has proven to be quite popular among Apple customers, and Samsung is looking to replicate that with the Galaxy S7. This is also Samsung’s way of making sure that its sales during the holidays stay up especially with the Galaxy Note 7 being out of the picture.
Samsung’s strategy of adding new colors for the nine-month old Galaxy S7 has already proven to be effective in boosting demands for the handset. Earlier this month, the South Korean company introduced the “Coral Blue” color option for the Galaxy S7. Samsung has been selling an average of almost 15,000 blue Galaxy S7 units a day. Coral blue was one of the original color options exclusively available for the Note 7.
If Samsung is really planning on introducing a glossy black version of the Galaxy S7, there’s a bit of a problem. The matte black or onyx black variant of the handset is already a bit glossy on the front and back, as pointed out by 9To5Google.
The only thing that’s never been black on the Galaxy S7 is its gray silver metal frame. It’s possible that Samsung will make the new glossy black Galaxy S7 stand out by having a black metal frame.