Tag: content

7 content marketing stats you need to know for 2019

How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that …

8 Content Tips to Drive Organic Search Traffic

Content marketing can drive natural search performance. Shoppers engage with the content and share it via social media and on their own sites. Or so we hope. All those shares and backlinks are key to driving a critical element of search engine optimization: link authority. The …

9 Ways to Promote Your Marketing Content

Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign. In a sense, content marketing consists of three parts: creation, publication, and distribution. Content creation embodies researching topics, writing articles, producing …

Instagram Uses AI To Choose Content For Its Explore Tab

Instagram’s Explore page displays highly customised content specific to each user. With billions of posts and an equally large number of users, this feat is only achieved with the use of trained machine learning models. Instagram tackled this challenge by creating a series of custom query …