2020 SEO Basics Chinongedzo: Izvo Mazuva ano ma SEO anofanira kuve Akanyatso-Kuziva?

 

Ma SEO mazano awakashandisa makore gumi kana mashanu apfuura haasati achibudirira zvakanyanya munguva yanhasi sezvavaimboita. Mamiriro emunda weSEO ashanduka nekushanduka-shanduka. Google iri kuwedzera kuchenjera uye kungwara nenguva uye kana uchida kubudirira muzvinangwa zvako, unofanirwa kuwedzera zviyero zve base rako rezivo.

Muna 2020, kuomarara kunouya neSEO kwakawedzera zvakanyanya zvisati zvamboitika. Ikozvino, hazvisi zvekuvakira chete zvidhinha uye kugadzira zvirimo zvine chinangwa chakatemwa. Munguva yanhasi, iwe zvakare unofanirwa kutevedzera:

  • Mafambiro anobuda (semuenzaniso EAT, YMYL, uye izwi kutsvaga)
  • Shanduko uye kugadzirisa mune algorithms
  • Kufambira mberi (semuenzaniso kudzidza kwemuchina uye huchenjeri hwekugadzira)
  • Kuvandudza maitiro evateereri uye zvinodiwa

Ndosaka iri nguva yakakwira yekubvisa pfungwa dzako, hunyanzvi, neruzivo rwekuti ugare uchiziva zviri kuitika muSEO indasitiri muna2020.

Key SEO Basics uye Fundamentals [Essence yeSEO]

Ndezvipi zvinhu zvina zvakakosha zvinoumba hwaro hwe SEO mazano uye mazhinji ma SEO mashandisi anoshandisa muhupenyu hwezuva nezuva?

Kunyangwe mhinduro yacho ichisiyana paInternet, haubvumirani nepfungwa idzi ina:

  • Mazwi uye Keyword Targeting
  • Keyword Kutsvaga Vhoriyamu
  • Organic Traic
  • Shanduko kubva ku Targeted Keywords

Mazhinji ma SEO mazano uye pfungwa zvinotenderera dzakatenderedza izvi zvikamu zvina kaya zviri pa-peji optimization; kubatanidza kuvaka, zvemukati, kana technical SEO.

Nekudaro, chekutanga chakakosha chinhu chaunofanirwa kuziva ndechekuti -Maitiro ekunyina pasi pasi aya akakosha SEO zvikamu mushe mushe uchimhanya uchangotanga kana webhusaiti kuripo?

Nekudaro, tauya neakatsanangurwa 2020 SEO gadziriro yeVatanga kuti vape kujekeswa kwezvakadzika uye zvakakosha zvekutsvaga injini yekushandisa.

Mazwi akakosha (uye maNhau avo), Masangano, uye Pfungwa

Keyword yagara iri iyo nitty-gritty yeSEO. Muchokwadi, mune iyo chikamu chitsva cheSEO, makiyi uye keyword tarisa vaive vese nyanzvi dzaive nadzo. Iyo yakatarisisa yaive pane kugadzirwa kwemukati mapeji ane chinangwa chakatemwa uye kuvasimbisa kuti vakwanise peji.

Chii chakasiyana manje?

Mazuva ano, iwe haufanire kungofunga zvakatemwa mazwi asiwo zvirevo uye zvine hukama.

Parizvino, iwe haubvumidzwe kushandisa mazwi akakwirira-anoita. Kuti uvandudze masosi, kune mhando dzakasiyana dzemashoko akakosha anogona kushandiswa zvichibva pane zvinangwa zvako uye nzira yeSEO.

Zvino, nemiwo:

  • Mari Keywords -Dhonzera yakakodzera vanogona vatengi vanonyatsogadzira bhizinesi revatengi
  • Musoro Keywords - gadzira mavhoriyamu mazhinji ekutsvaga uye ari kukwikwidza.
  • Kapfupi Tail keywords - uve nehurefu hupfupi, hwezwi rimwe kana maviri mazwi (asina kunyatsotsanangurwa mune zvakasikwa)
  • Yakareba-Tail Keywords - zvine hunyanzvi uye hwakareba pane zvinowanzo tsvakwa mazwi
  • Kutsigira Keywords - ese ese mamwe mazwi akakosha auri kunongedza (anonziwo mazwi ekepisi)
  • Vakapiswa Keywords - inosanganisira zita rechiratidzo kana kusiyana kwaro
  • Phrase Mechi Keywords - apo injini yekutsvaga inofanidza kushambadzira kwako kunopesana nemazwi akakosha anosanganisira mutsara
  • Yakafara Match Keywords -Bvumira kuratidza shambadziro yako kana munhu achitsvaga iro iro kiyi, kusiyanisa kwaro, kana kunyatsoenderana nemusoro
  • Chaiwo Mechi Keywords -Kubvumidza iwe kuti usvike kune vatengi kutsvaga chete kune chaiyo keyword kana yayo yepedyo akasiyana
  • Keywords Key - dzivirira kushambadza kwako kuratidza kune mamwe mazwi makuru eshoko

Zvichingoenda zvakadaro. Kana iwe uri kufunga nezve LSI (Latent Semantic Indexing) keywords, saka usadaro. Kutambisa nguva kwakazara.

Kuve neruzivo rwakadzama rwemazwi akakosha ndeye quintessential uye ndizvo, chokwadi, chekutanga chinodiwa cheSEO basa.

Chimwe chinhu chakakosha kucherechedza apa ndechekuti maitiro achangobva kuchinja kubva kune mazwi makuru kune misoro uye masangano.

apo mazwi akadzama mazwi chaiwo kana mitsara, nyaya inogona kutorwa semashoko akapamhama nepfungwa. Pane rimwe divi, masangano inogona kuva chero chinhu chakasarudzika, chakatsanangurwa, uye chinogona kusiyaniswa, kusanganisira vanhu, zvinhu, nzvimbo, makambani, zvichingodaro.

Kunyangwe indasitiri iri kupupurira inochinja zvinhu, kukosha kwemashoko akakosha hakugone kupera. Zvichakadai, izvi zvakare ndezvechokwadi kuti haugone kusava nehanya nemisangano nemusoro wenyanzvi munguva ino.

Nekudaro, enda pamwe chete neaya ese matatu anovakwa mabumba eSEO.

Nei Misoro Inokosha muSEO?

Munguva dzakapfuura, kunongedza kamwechete kwakatarwa izwi rine peji rimwe yaive tsika yeSEO. Asi, ikozvino misoro yatora yakadzika mune SEO indasitiri.

Kune kunyange nyaya dzekutsvagisa maturusi pamhepo se MhinduroThePublic.com.

SEMrush ine chishandiso chayo chekutsvakurudza kwemusoro wenyaya sezvakaratidzwa pasi apa.

Mufananidzo Source: SEMrush.com

Nerubatsiro rwezvishandiso zvakadaro, iwe unogona kuwana misoro iyo iwe yaunofanirwa kushandira pane iyo mhando yeprojekiti yewebhu webhusaiti. Izvi zvinoshamisa uye super nyore kune chero munhu.

Sezvo maitiro acho anofarira misoro, zvingave zvakanaka kuti usarase munhangemutange. Kunze kwezvivakwa zvekuvaka, pane zvimwe zvakakosha, semuenzaniso, zvirimo, maratidziro uye technical SEO inokonzeresa kubudirira kwe peji rako / webhusaiti.

Nekudaro, ngatifambire mberi nezvikonzero izvi zvekuti iwe unofanirwa kudzidza zvakanaka.

Zviri mukati - Hwemhando yepamusoro, Inodzidzisa, Yakagadziridzwa

Kana zvirimo zvako zvisiri zvemhando yepamusoro zvakakwana, unogona kunge uchirwa nguva dzese neGoogle algorithm inovandudzwa (uye yakangwara) zuva nezuva.

Muzhinji, kana iwe uchida / yako webhusaiti webhusaiti kuti iite zvakanaka uye inoratidzika kumusoro, tarisa pakugadzira yakakwirira-mhando zvemukati zvine chiyero chakakwana cheruzivo, kufambidzana kwevaverengi, uye keyword kushandiswa.

Chidimbu apa ndechekuti mhando inoenderana nemhando dzakasiyana dzemushandirapamwe wekushambadzira, semuenzaniso:

  • Indasitiri yepakati
  • Basa rapfuura pane webhusaiti yako
  • Basa razvino webhusaiti yako
  • Makwikwi ako mukati meindasitiri
  • Google's algorithm

Iwe unofanirwa kunzwisisa kuti pane zvakasiyana kubva pane indasitiri muSEO. Naizvozvo, kana zvasvika pakushandisa SEO nzira, iwe unofanirwa kupfuura kupfuura zano rimwe.

Iyo indasitiri zvimiro zvinosiyana uye iwe unogona kuwana nezvavo uine mukwikwidzi wegadhi kuongorora.

A mukwikwidzi wega kuongorora kuongorora kuchakubatsira iwe pakutsvaga kuti iwe unogona sei kuvandudza masosi uye uwane ivo vakakwirira kupfuura avo vanokwikwidza.

Kunze kwezvo, iyo zvakare inobatsira mukuwana humwe ruzivo rwakakosha, hwakadai se:

  • Zvinzvimbo zvevakwikwidzi vako
  • Zvimiro zvinoita sekuwanda uye mazwi ezverengeki zveaikwikwidzana newe
  • Yakabatanidzwa ma profiles evanokwikwidza vako
  • On-peji SEO uye technical SEO (kunyange zvichiderera)

SEO yakaoma !! A Rakareruka Correlation / Causation Paradigm haishande pano.

Vanhu vazhinji vanofunga kuti kana vakaita zvimwe zviito kana matanho, ivo zvechokwadi vanozoona kumwe kugadzirisa. Kutaura chokwadi, izvi hazvisizvo muSEO. Iwe haungambove nechokwadi chekuti chii chinokushandira iwe. Kuita shanduko diki kune mamwe mazwi akakosha pane peji kana zvinongedzo hazvizodi kukupa iwe mibairo yaunoda.

Saizvozvo, kana iwe uri kuwana mhedzisiro, haugone kuratidza nyore ivo vanopa kuti vabudise izvo.

Kuti uone zvakakonzera mhedzisiro, iwe unofanirwa kuenda nekutsanangudza organic traffic data kududzirwa uye kududzira.

Mashandisiro eGoogle algorithm anoshanda zvakanyanya kuomarara uye pamusoro peiyo, Google inogadzira shanduko kune yavo algorithm zuva nezuva. Zvidzoreso zvavakazivisa kana ruzivo rwavanoburitsa nezvealgorithm yavo zvinoita seyakaoma, kunyanya kana iwe uchinge uchiita mune zve spammy maitiro.

Saka, iwe haumboziva izvo chii chaizvo chiri kushanda. Nekudaro, iwe unogona kunge uine maonero akajairwa kana kudzikisira zvinhu pamusoro pezvinga shande.

Iye zvino, ngatiendei mberi uye tikurukure zvakapfuura mimwe misoro yakakosha - White Hat SEO, Nhema Hat SEO, uye Grey Hat SEO.

Ichena yeHAT SEO vs. Nhema Hat SEO vs Grey Hat SEO - Ndeipi iri nani kwandiri?

Munyika yeSEO, mune mafilosofi akasiyana. Saka, kuve nemafungiro ekuti iwe uri wedzinza ripi chinhu chakachenjera.

Yakachena HAT SEOs - Izvi ndizvo vanoshanda zvinoenderana neGoogle's Webmaster Guidirect uye vanotenda mukushandisa nzira dzakagadzikana. Ivo vanoonekera mune kwavo zviito uye havadi kuve vavariro yezvirango zveGoogle. Muchokwadi, ivo vanoverengerwa sevane tsika dzeSEO dzinogonesa vatengi vadzo nezvese zvavanoita - ruzivo, zvinongedzo, uye zvikwangwani (uye chero zvavanofanira kusanganisira) mushumo wakadzama.

Nhema Hat SEOs - Kana dziri shena hat ma SEO ane hanya, ivo havana kutya uye sekuda shandisa maitiro azvino uye makuru uye nzira dzese, zvisinei nekuti vari kure kubva kunhungamiro dzeGoogle. Ivo vari tech-savvy kunyanya kana zvasvika kune chisingaperi churn-uye-kupisa muchina, zvisinei, wana chete chete-pfupi-mugumo mhinduro pane refu-refu. Ivo ndevaya vanogadzira zvinongedzo en-masse kuti vawane # 1 chinzvimbo kusvika Google yazviwaridza.

Grey Hat SEOs - Ichi chikamu chinokomberedza SEOs avo shandisa matema hat. Kuti ishandiswe, ivo vanogamuchira chena ngowani nzira kuunza yakagadzikana mhedzisiro.

Muchidimbu, kana iwe uchida kuve mune kunaka kweGoogle, zviri nani kuomerera nechena kana grey hat SEO maitiro.

Usambofa Wakarega Kunzvera Kwemaindasitiri, Kunyanya Paunenge Usiri Kuzivana neMutengi weDomendi

Iyo nhanho yekuunganidza indasitiri ruzivo ndeye:

  • Kuti usvike kune mutengi wako
  • Bvunza indasitiri-yakananga mibvunzo iyo iwe yaunofanirwa kuziva iwe uchiita SEO
  • Tsvaga SEO zvinhu kukwikwidza kwako kuri kugovera kuita kweSERP
  • Ita yekukwikwidza gaba kuongororwa
  • Tsanangura indasitiri mabhenji
  • Ita saiti kuongorora
  • Tsvaga izvo zvakaitirwa saiti kare uye zviri kuitwa kune ino saiti ikozvino

Ruzivo rwese urwu rwunogona kubatsira zvikuru uye njere kumhanya yako SEO mushandirapamwe.

Kuongororwa Kwemakwikwi's Link Profiles Inogona Kubatsira Iwe Kuvandudza Saiti

Kuita ongororo yezve yako link nekukwikwidza makwikwi akho kunoenderana kana zvinhu zvikaita manyawi uye ukatadza kuwana chinogona kuvandudza saiti yako. Kunyangwe zvisiri zvakakosha kuti iwe uchaona iyo yekudyidzana kwechokwadi, iwe unogona kudzikira pasi zvinyorwa zvezvikonzero zvine chekuita nekuvandudzwa.

Hazvina mhosva kuti ndeapi matanho kana maitiro auri kuita, iwe unofanirwa kugara uchifunga kuti kuenderana hakusi kwekubika mu SEO. Saka, rangarira kuti nekuda kwekuti iwe wakambochinja kana kuwedzera chimwe chinhu, zvinogona kana kusazoguma nekuvandudzwa.

On-peji SEO uye technical SEO akakosha zvakare !!!

On-peji optimization

Kana zvasvika pane-peji peji optimization, iwe unofanirwa kuziva nezve zvinotevera zvinhu:

  • Kununura wakasarudzika kukosha
  • Yakanakisa ruzivo rwevashandisi (UX)
  • Laser yakanangana nekiyi kiyi yakanangwa (kureva mazwi akakosha anonyatso tarisa nyaya dzemusika & marongero)
  • Zvinogovaniswa zviri nyore kuburikidza nemagariro social
  • Zvinotakurika zvinotapurwa pakati pezvishandiso
  • Kugadzira saiti inokambaira / bot inowanikwa
  • Kugadziriswa maererano neunyori, metadata, schema, uye vapfumi snippets

Unyanzvi SEO

Zvinonyanya kunetsa kukambaira uye kudhizaina kwewebsite. Iyi ndiyo chikamu chaunogona kuwedzera iwo mabvumirano mukuda kwako. Isu tinokurudzira zvikuru kuti iwe ugadzikise webhusaiti yako kune vanobiridzira.

Mune technical SEO, hapana chekuita neyemukati kana yekubatanidza kuvaka. Izvo zvine hunyanzvi hwehunyanzvi.

Muna 2020, iwe unofanirwa kudzidza nekuita zvimwe zvinhu muhunyanzvi SEO, zvinosanganisira:

  • Pfungwa dzese dzinosanganisira marobhoti.txt
  • Kugadziriswa kweiyo saiti yekufambisa uye kuvaka
  • Kugadziriswa kwemaitiro URL
  • Schema.org Yakarongeka Dhata
  • URL canonicalization
  • Server kuongororwa kwekutsvaga mabhodhoro anokanganisa kuita kweSERP
  • Nhare-ishamwari
  • Peji yekumhanya metric
  • Code optimization (inosanganisira W3C pfungwa dzakadai sekusimbiswa uye kuwanikwa)
  • Yemukati kuruboshwe
  • Chibatanidza chimiro chefaira chekuziva chirango kana algorithmic gadziriso
  • Kufunga sekunotevera / prev
  • Kuita mazano epasi rese emitauro
  • AMP (Yakawedzera Nhare Mapeji) mafomu
  • Muchinjiko-chikuva chinowirirana
  • Kuyambuka-browser kuwirirana
  • SSL kuiswa kwekuchengetedza
  • Kukanganisa peji kuongorora uye kugadzirisa (sa 4xx, 5xx, nezvimwewo)

Tsvaga chinangwa uye chakakodzera Target Query

Kufuratira mushandisi mushandiro uchiita optimization chikanganiso chikuru !! Kana iwe uchida kuti optimization yako ibudirire, zvakakosha kuti iwe utarise mazwi akakosha anozadzisa mushandisi webasa. Kunyangwe iyi pfungwa iripo kwemakore gumi, haisati yarasikirwa nekukosha kwayo.

Kunze kweizvi, unofanira kudzidza nezve:

  • Peji yekumhanya-mhanyisa (saizi refaira saizi, zita remusoro, alt zvinyorwa, zita refaira zita)
  • Peji URL optimization
  • Target keywords optimization
  • Kupa zvirimo zvinoenderana nehungwaru huwandu hwevateereri vanotarisana
  • Yemukati yekubatanidza optimization panguva yekugadzira peji yemukati
  • Strategic Kuiswa kwemifananidzo mune zvese zvirimo

Kudya -Akushandura Pfungwa uye Chikuru Chikuru che SEO profession !!!

Inowanzozivikanwa seyemishonga yekuvandudza, pfungwa yeunyanzvi, Chiremera, uye Kuvimbika ndeye mutambo-unoshandura mune SEO indasitiri.

Hapana munhu anogona kupukunyuka kubva kune iyi pfungwa sezvo ichiitwa muGoogle yakakosha algorithm muna 2018. Kuti uwane zano rekuti mabhizimusi mangani anorasikirwa mukati memazuva manomwe ekusvitswa kwake, tarisa tafura yakapihwa pazasi.

Mufananidzo Source: Torquemag.io

Vatsvagiri gare gare vakafumura kuti inonyanya kubata:

  • YMYL nzvimbo
  • Nzvimbo dzehutano
  • Business
  • mari
  • famba
  • Technology
  • Ecommerce
  • Entertainment
  • Coupon / Deal nzvimbo
  • Nzvimbo Dzevakuru

Kune chaiwo nhamba, heino pie-chati:

Mufananidzo Source: Injini yekutsvaga Roundtable (naBarry Schwartz)

Kugadzira chiremera uye kuvimba mune webhusaiti hakungotsamiri pane maSEO, chirongwa chenguva yakareba.

Imwe nzira yekuvaka chiremera uye kuvimba ndeyekupa mhinduro dzakakwana kumubvunzo wemushandisi uye kufunga-mapepa ezvako.

Nzwisisa zvinorema kurwadziwa marara, zvinodiwa, uye zvido zvevashandisi vako paunenge uchipindura mibvunzo.

Kana iwe uri kuzovaka webhusaiti muna 2020, ita shuwa kuti iri SEO inoshamwaridzana nekuti yenguva refu inogadzirisa SEO ichave iripo pane zvakanaka.

Kana iwe uchiita bhurogi, ita shuwa kuti iwe unosanganisira mibvunzo yakakosha nenzira yakarongeka-inowanikwa nyore nyore uye inogona kukurudzirwa pane indasitiri uye musika musika.

Pakupedzisira,

Namatira kune yako SEO maitiro nekuti zvishamiso hazviitike kamwe kamwe kamwe mune iyo SEO nyika

Kunyangwe paine mienzaniso mishoma yekuwana zvinoshamisa mhedzisiro usiku, hazvingadaro zvakadaro. Muchokwadi, zvinoitika kamwe mumwedzi yebhuruu. Saka, zvingave upenzi kana iwe ukasiya SEO mushure memwedzi uye kutarisira mhedzisiro iri nani yenguva refu.

Iwe unofanirwa kutora nzira yakawanda-yakasarudzika kuitira kuti ugadzire hwaro hwakasimba hwekuvhara dzinoverengeka SEO nyaya panguva imwe chete uye kuve unowirirana uye wakarongeka mune zvaunoita.