Heano marongero anoita POCO kukunda iyo bhajeti 5G chikamu nePOCO M3 Pro

POCO yekutanga bhajeti 5G foni inofambiswa neMediaTek, uye ine yakakwira zororo reti skrini.

POCO yakatora iyo smartphone nyika nedutu muna 2018 payakaunza iyo DUKU F1. Nharembozha yemhando yepamusoro, pamwe neasati-akamboona kukwanisika, yakachinja kuita budiriro muIndia nemimwe misika yeAsia, uye chakatanga semuyedzo mutsva wakashanduka ukaita mucherechedzo unoshanda une hunyanzvi mukati megumi nemaviri. misika yepasi rose.

POCO yakakwanisa kuwedzera kubudirira kweF1 kupinda muchikamu chebhajeti. Iyo LITTLE X2 akateedzana akaunza 120Hz masikirini kune sub- $ 200 mafoni, uye POCO yakaenderera mberi nekukasira ikoko nePOCO X3 NFC uye X3Pro, neyaimbova mambure anopfuura mamirioni mana kutengesa mumwedzi minomwe. Mucherechedzo wakazoita kukanda kwayo muchikamu chekupinda-chikamu pamwe neC dzakateerana uye nekusiyanisa mabhajeti ayo neM M akateedzana. Iyo KADUKU M3 kunyanya yakamira nekuda kweayo akawandisa kamera module uye inopenya yeyero pendi basa.

Parizvino, POCO yatengesa anopfuura mamirioni gumi nemashanu emafoni kutenderera pasirese, uye bhajeti M akateedzana mutengesi mukuru wekutengesa. Iyo M17 yega yakakwenenzvera pamusoro pemamirioni matatu kutengesa zvichitevera kuunzwa kwayo munaNovember 3, uye POCO yave kutsvaga kuvaka pane iyo budiriro nekuunzwa kwePOCO M3 Pro 2020G, yekutanga 3G-inogoneswa nhare mune M akateedzana. Iyo M5 Pro yakakosha kwete chete nekuti inounza kuunganidzwa kwe5G kune ino chikamu asi zvakare nekuti ndiyo yekutanga POCO foni inotengeswa pasirese kupihwa simba neMediaTek chipset.

Pamberi pePOCO M3 Pro kuvhurwa, ndakataura naKevin Xiaobo Qiu, anotungamira POCO pasirese, naAngus Ng, mukuru wePOCO wepasirese wekutengesa zvigadzirwa. Takakurukura nezve iri kuuya POCO M3 Pro uye ichangobva kuburitswa POCO F3, rwendo rwechiratidzo parizvino, uye marongero azvitsauranisa pacharo mubhajeti chikamu. Qiu akabatana nePOCO muna 2018 uye akabatsira mukumisikidza chiziviso kuSpain, uye maneja iye zvino anotarisira bhizinesi repasirese. POCO yakaburitswa kunze kweXiaomi, uye nepo yakaburitswa seyakazvimirira yega gore rapfuura, inoramba ichitsamira paXiaomi pakugadzira nekuparadzira nhare dzayo.

POCO inovimba neXiaomi yekugadzira, asi iyo mhando iri kugadzira yayo yakasarudzika aesthetic.

“Isu tichiri kugovana zviwanikwa kubva kuXiaomi, kusanganisira R&D, kugadzira, uye neshure-rekutengesa sevhisi. Zvivakwa zveXiaomi uye chiyero zvinotipa mabhenefiti mazhinji mukutenderera nekuparadzira, asi sechiratidzo, tinoshanda takazvimirira, ”akadaro Qiu.

POCO inogoverana dhizaini nasisi brand Redmi - iyo DUKU F3 iyo ichangobva kugadzira kutanga kwayo ndeye yepasi rose vhezheni yeRedmi K40, iyo inogumira kuChina panguva ino. Qiu inotaura kuti kuchave ne "imwe crossover" pakati pezvikwata zviviri asi kuti POCO iri kushanda mukugadzira yayo yega dhizaini mutauro uye yakamira software maficha. Isu tatozviona izvo neM3, uye iyo M3 Pro ichave iine yakasarudzika dhizaini - uye hongu, iwe uchave unokwanisa kuitora iyo yero.

Chii chinonyanya kufadza nezve M3 Pro ndechekuti inofambiswa neMediaTek Dimension chipset. POCO yakaparura mafoni ane MediaTek's Helio chipsets, asi izvi zvishandiso zvaive zvakaganhurirwa kuIndia. "Kubva pakuongorora kwedu kwekuita nemutengo uchange wakaiswa mudziyo uyu, takanzwa kuti izvi zvasvika panzvimbo," akadaro Ng. "Tinotenda kuti chipset iyi inogona kuzadzikisa zvinotarisirwa nevateveri vedu."

Qiu anoti chipenga cheMediaTek chinoshandiswa muPOCO M3 Pro kusimudzira kwakakura kubva kune iyo Snapdragon 662 iri kupa M3 yakajairwa simba, ichicherekedza kuti pane 60% yekukwirisa mukuita. "Tine mbiri dzakakwidziridzwa neichi chipset: kukurudzira mukuita uye kubatana kwe5G." Mukuyedzwa kwemukati kwePOCO, iyo M3 Pro yakarova 290,000 paAnTuTu, maringe nemakumi maviri nezana nemakumi maviri eM210,000 yakajairwa.

Iyo M3 Pro 5G iri 60% nekukurumidza kupfuura yakajairwa M3 - uye iri kuwana yakakwira zororo reti ratidziro.

Iyo M3 Pro haina kumira senge mutambo wekutamba - POCO iri kusiira iyo kune X uye F dzakateedzana - asi Ng inotaura kuti foni inobata mashandisiro ezuva nezuva nemitambo yakasimba pamadhivhuru epakati zvakanaka. Musiyano wakakosha wechigadzirwa ndeye 5G yekubatanidza. "Tinoda kupa vanhu nzira iri nyore yekuchinja kuenda ku5G. Nekuvapa sarudzo pamutengo wakaderera, vanokwanisa kusangana ne5GG pavanenge vachida, ”akadaro Ng. "Taida kuti zviwanikwe nevatsigiri vedu kuti vabatanidze 5G."

Iyo M3 Pro zvakare ine yakakwira yekuvandudza mwero, imwe yekutanga mune M akateedzana. Ichisanganisira yakawanda RAM kunze kwebhokisi, uye inokurumidza module yekuchengetedza kupfuura yakajairwa M3 uye ichave ichiwanikwa mune matatu mavara sarudzo. Kukwidziridzwa kuri kupihwa kunoita kuti iyo M3 Pro ive sarudzo inokwezva muchikamu chebhajeti, uye nefoni yakagadzirirwa kuiswa mukati yakatenderedza mutengo wakaenzana seiyo X3 NFC, POCO iri kuronga kubvisa chigadzirwa uye nekuisa iyo M3 Pro panzvimbo se iyo yekuenda-kune bhajeti sarudzo. Kune avo vanoda kuwedzerwa kuita, pane iyo X3 Pro.

Xiaomi yakabuda muchikamu chepamusoro-pekupedzisira gore rapfuura ne Tiri 10 akateedzana, uye munguva pfupi yapfuura, iyo Yangu 11 Ultra inotora iyo fomula uye ndokukwenya iyo notch - kugadzira imwe yeiyo nhare dzakanakisa dzeAndroid ye2021. Kunyange POCO yatanga mutengo wehuremu muchimiro che F2 Pro uye iyo F3, Angus Ng akataura kuti kuunza "super mureza" hakusi pamakadhi pari zvino.

"Takanyatsokurukura nezvekutanga mureza mukuru. Iyo F3 ine Snapdragon 870, uye iri nani pane yegore rapfuura Snapdragon 865. Imwe yenyaya hombe dzatakacherekedza patinoedza kukwikwidza nhare senge Xiaomi Mi 11, Galaxy S21, uye iPhone 12 ndeyekuti zvakaoma kuti mutengo uderere, ”akadaro Ng. “Tiri panguva apo pane musiyano usingakoshi pakati pemhando dzakasiyana dzemaputi. MediaTek Dimension 1100, 1200, Snapdragon 865, uye 870 zviri padanho rimwe chete, uye tine chivimbo chikuru muSpapdragon 870 uye tainzwa kuti kuita kwacho kuri pane zvataida kuti zvive. ”

“Ndezvipi zvikwata zvepamusoro zvinoita zvakanaka kugadzira; ivo vanounza maficha matsva ayo asipo izvozvi. Tave panguva yatiri kusarudza pazvinhu zviripo - hatingaite chimwe chinhu chichava chekutanga - asi isu tichasarudza zvinhu zvakakodzera vatengi vedu, ”akadaro Ng.

Qiu akataura kuti zvakakosha kurova muyero kana uchiuya nezvigadzirwa zvitsva. “Tiri kugara tichitarisa pachiyero patinotarisa ruzivo rwechizvino-zvino uye kuti runokanganisa sei mitengo. "Tingave takawedzera mutengo ne $ 200 uye tikapa ichangoburwa processor, asi huzivi hwedu ndezvekurovera pachiyero chakakodzera."

POCO inobatsira vateereri vadiki, saka ndakabvunza Qiu naNg kana tichizoona nhare yakatarisana nemitambo kubva kumugadziri. "Tamboongorora mukana wekutanga foni ine mabhatani anobuda, asi tinotenda kuti nhare dzemitambo dzichiri dzepamusoro," akadaro Ng. "Patakagadzira iyo F3 uye X3 Pro, isu tanga tine zvinhu zvefoni yekutamba maererano nemashandiro, asi isu hatina kuda kupfuura nepamberi pekugadzira kumberi." Usabatirire zvinopfeka kana zvigadzirwa zveruzha nePOCO chero nguva munguva pfupi iri kutevera - iyo mhando iri kutarisa muchikamu cheAIOT, asi tarisiro parizvino iri pamafoni.

POCO pachinzvimbo inoona software semusiyano mukuru, uye kunyangwe iwo maratidziro akavakirwa pa MIUI - uye icharamba ichidaro kune ramangwana rinotaridzika - inopa yakasarudzika tsika. POCO inotora Xiaomi's interface inonzi MIUI yePOCO, uye inosanganisira dhizaini yeapp, iconization maitiro, uye mamwe ma tweaks. MIUI yakashaiwa dhizaini yeayo yega, saka Xiaomi yakabatanidza kuitiswa kwePOCO mukati MIUI 12, saka kana iwe wakamboshandisa Mi kana Redmi foni gore rino, iro dhirowa redhiyo rinobva kuPOCO.

Gadzirira kugadzirira kuona yakawanda "yakasarudzika" software maficha muPOCO UI.

Ng anoti kuunza akasiyana software maficha ndechimwe chezvinangwa zvegore ra2021. "Tiri kuzowedzera mamwe maficha ekugadzira MIUI yePOCO mukutarisa kwakanyanya kwevatengi vedu. Icharamba ichivakirwa pane MIUI's codebase, asi isu tiri kutarisa zvakasarudzika maficha eiyo akakwidziridzwa interface. "Tichiri kuunganidza mhinduro zhinji kubva kunharaunda yedu uye vezvenhau pamusoro pezvavanoda kuchinja." Iyo nyowani nyowani inogona kunzi POCO UI.

Ng akacherekedza kuti POCO inogona kugadzira yayo pachezvayo kubva pakutanga kana ikawana yakawanda chikamu chemusika pasirese, asi parizvino, hazvigoneke. Ndakabvunza Ng kana POCO yaizovhura foni inomhanya Android One - Xiaomi yakaburitsa matatu madhijitari mukubatana neGoogle - asi iwoyo hausi mafambiro ari kutariswa nePOCO parizvino. Ndine urombo, Android One mafeni.

Ng akabvuma kuti software haisi yePOCO "simba rekutanga" kubva pane chigadzirwa chigadzirwa asi akataura kuti kambani iri kutsvaga kugadzirisa pairi uye kuti "ndeimwe yenzvimbo huru yekutarisisa" mukati. Kunyangwe paine pasina yakatarwa nguva yezvinhu zvitsva, Ng akataura kuti vachange vachikakavhiringidza gore risati rapera - chinangwa chePOCO izvozvi kukumbira mhinduro kubva kune vashandisi vayo varipo.

Iyo yekushandisa nharaunda inzvimbo iyo POCO iri kuita nhanho. Xiaomi nemhando dzayo dzakabatana dzakagara dzichitsamira pamubatanidzwa wevashandisi uye kubatirana kune zvese kubva kune zvitsva software zvigadzirwa kune chigadzirwa chigadzirwa, uye ndiyo yakakosha nzvimbo yekutarisisa yePOCO sezvo ichienda kumusoro mumisika yepasirese.

“Takaparura chirongwa che POCO Nharaunda app paGoogle Store zvakare munaKurume kuti vashandisi vedu vatange kusangana neiyo mhando, uye mukati memwedzi miviri takatowana vanoshandisa vanopfuura 13,000 vakanyoreswa mumaforamu, "akadaro Qiu. "Isu tinonyatsoteerera mhinduro kubva kuvateveri vedu vePOCO uye tinoshandisa iwo mazano mune yedu mitsara yezvigadzirwa." Saka kana iwe uchida POCO foni ine 120Hz AMOLED skrini, inguva yekutanga kuita nemuchina.

POCO yakasimbisa kuvepo kwayo munyika dzakaita seIndia neIndonesia pamwedzi gumi nembiri yekupedzisira, uye iri kuwedzera kutarisa pamisika yeEurope. Iyo POCO F18 yakaenda kuSpain nguva pfupi yapera kuvhurwa muIndia uye yakave yakawanikwa muUK nguva pfupi yapfuura, uye POCO inoona Europe senzvimbo yakakosha yezvido zvayo zvepasirese. Qiu akataura kuti chinetso chikuru mukumisikidza iyo brand kuSpain yaive yekuti e-commerce yekutengesa yaive minuscule kana ichionekwa pamusoro pekutengesa, asi POCO yakawana nzira yekuita kuti vashandisi vatore nhare dzayo: mitengo ine hukasha.

POCO iri kuenda mberi mumisika yepasirese, asi usabatirira nhare dzayo muNorth America.

“Kana iwe ukakwanisa kuburitsa chigadzirwa chine mashandiro akanaka kwazvo uyezve uchitengesa nemutengo wakanaka, unogona kuchikanganisa. Kunyangwe iyo e-commerce musika wemugove wakaderera pakutanga, kana uine chigadzirwa chakanyatsonaka, vashandisi vanowana nzira yekutenga, "akadaro Qiu. "Patakaparura F1 kuSpain, kutengesa mae-commerce kwakabatsira ku10% yekutengesa foni kwese. Iko zvino yakamira pamusoro pe20%. Sezvo isu tichitarisa zvega pae-commerce, isu takaisa yedu pachedu chitoro chepamutemo pasi rose, uye vashandisi mumisika yepasi rose - kusanganisira Spain, France, Italy, Germany, neIndonesia - vanogona kutenga zvigadzirwa kubva kuchitoro. ”

Kunyange POCO iri kufamba munzira mumisika mishoma yekumadokero, usabatirira nharembozha dzayo kuti dziwanikwe muUS “POCO inowanikwa mumisika inodarika makumi matatu nemashanu, uye nemusika wese mutsva watinopinda, tinoongorora mamiriro emuno,” akadaro Qiu. "Tiri kutarisa izvozvi kukura mumisika yatiri izvozvi."

“Kunyika yakaita seUS, hunhu hwevatengi hwese pakutenga foni ndezvibvumirano. Kashoma kuti vashandisi vatenge mafoni chaiwo - zvisinei nekuti zvinoita $ 500 kana $ 1,000 XNUMX - vanowanzoenda nekondirakiti, ”akadaro Ng. "Hatina kuburitsa mutakuri wemabasa ekutakura, uye kunyange chiri chinhu chatinogona kuongorora mune ramangwana, hachisi chinhu chakakosha panguva ino."

Xiaomi inotengesa zvinhu zvakawanda muNorth America, asi ichiri kuvhura nhare dzayo munyika, uye izvo hazvigone kuchinja nePOCO. Saka kunyange iwe usingaone mafoni ePOCO muUS kana Canada, iyo mhando iri kuita nhanho muIndia, Indonesia, nedzimwe misika yeSoutheast Asia, uye iri kutanga kuwedzera simba muSpain, France, uye UK. Parizvino, tarisiro yePOCO iri mukubatanidza chinzvimbo chayo mumisika iyi, uye zano rezvenguva refu ndere kutora nyika nyowani nezvikamu. Izvo zvinoramba zvisina kuchinja ndezvekutarisa pane kukosha.

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