Yekupedzisira Nongedzo kuGoogle Ads [Mienzaniso]

Kana iwe uri kufunga kushandisa chero huwandu hwemari pazvishambiso kuti usvike kune vako vateereri, zvirinani kuti uzvishandise munzvimbo chaiyo.

Ndokunge, kumwe kunopera mamiriyoni 259 vashanyi vakasarudzika uye 4.8 mabhiriyoni kudyidzana kwemazuva ese.

Pane imwe nzvimbo senge… Google.

Google Ads yakatangwa makore maviri chete mushure mekunge yave iyo iyo inonyanya kufarirwa webhusaiti munyika: Google.com. Iyo yekushambadzira chikuva yakauya panzvimbo muna Gumiguru 2000 sa Google Adwords, asi mushure mekumwe kumiswazve muna 2018, yakapihwa zita Google Ads.

Tichifunga nezvekusvika kukuru kweGoogle, mikana wakaona (uye pamwe wadzvanya pa) kushambadza kweGoogle… uyezve iva nevatengi vako.

Muchirongwa ichi uchaona maitiro ekutanga kushambadza paGoogle. Tichafukidza maficha akanangana nepuratifomu uye tinokudzidzisa maitiro ekuvandudza ako mishandirapamwe kuti uwane mhedzisiro yakanaka neshambadziro dzako.

Haisi chakavanzika chekuti, mazuva ano, akasimba uye anotarisisa mishandirapamwe yako yawakabhadhara, mabhatani aunogadzira - zvichitungamira kumukana wakakura wekuwana vatengi vatsva.

Ichi chikonzero nei Google Ads yave kuwedzera kufarirwa pakati pemabhizimusi kune ese maindasitiri.

Chii chinonzi Google Ads?

Google Ads iyo yakabhadharwa yekushambadzira chikuva iyo inowira pasi peyekushambadzira chiteshi inozivikanwa se kuripa-per-click (PPC), uko iwe (mushambadzi) unobhadhara nekudzvanya kana pasheni (CPM) pane kushambadzira.

Google Ads inzira inoshanda yekutyaira vanokwanisa traffic, kana vatengi vakaringana, kubhizinesi rako pavanenge vachitsvaga zvigadzirwa nemasevhisi senge iwo aunopa. NeGoogle Ads, iwe unogona kusimudzira yako webhusaiti traffic, kugamuchira mamwe mafoni, uye wedzera ako e-muchitoro kushanya.

Google Ads inokutendera iwe kuti ugadzire uye ugovane zvakashambidzika zvine nguva kushambadzira (kuburikidza zvese zviri zviviri nharembozha) pakati pevateereri vako. Izvi zvinoreva kuti bhizinesi rako richaratidza pane peji rekutsvaga injini (SERP) panguva ino vatengi vako vakanaka vari kutsvaga zvigadzirwa nemasevhisi akaita seako kuburikidza neGoogle Kutsvaga kana Google Mepu. Nenzira iyi, iwe unosvika kune vako vateereri kana zvine musoro kuti vaone kushambadzira kwako.

chitsamba: Ads kubva papuratifomu anogona kutenderera kune dzimwe nzira zvakare, kusanganisira YouTube, Blogger, uye Google Display Network.

Nekufamba kwenguva, Google Ads zvakare ichakubatsira iwe kuongorora nekuvandudza iwo ma ads kusvika zvimwe vanhu kuti bhizinesi rako rigone kurova ako ese akabhadharwa zvinangwa zvemushandirapamwe.

Tsvaga kuti HubSpot inogona sei kukubatsira zvirinani kubata kwako kushambadza kweGoogle.

Pamusoro pezvo, zvisinei nesaizi yebhizinesi rako kana zviwanikwa zvako zviripo, unogona kushambadzira shambadziro dzako kuti dzienderane nebhajeti rako. Chishandiso cheGoogle Ads chinokupa iwe mukana wekugara mukati memubhadharo wako wemwedzi uye kunyange kumbomira kana kumisa kushambadzira kwako kushambadzira chero nguva munguva.

Zvino, pane mumwe mubvunzo wakakosha: Is Google Ads kwazvo zvinobudirira? Kuti tipindure izvi, ngatitarisei mashoma maverengero

  • Google Ads ine bhatani-kuburikidza chiyero cheinosvika 8%.
  • Ratidza kushambadzira kuburitsa 180 mamirioni ekuonekwa mwedzi wega.
  • Kune vashandisi vakagadzirira kutenga, vakabhadhara shambadziro paGoogle vanowana 65% yemabatani.
  • 43% yevatengi vanotenga chinhu chavakaona pane yeYouTube kushambadza.

Nei uchishambadza paGoogle?

Google ndiyo yakanyanya kutsvaga injini, inogamuchira pamusoro 5 bhiriyoni yekutsvaga mibvunzo zuva. Pasina kutaura, iyo Google Ads chikuva chave chiripo kweanoda kusvika makumi maviri emakore, ichichipa icho chinzvimbo chepamusoro munzvimbo yekushambadzira kwakabhadharwa.

Google chishandiso chinoshandiswa nevanhu kutenderera pasirese kubvunza mibvunzo inopindurwa pamwe nemusanganiswa wezvikwereti zvakabhadharwa uye mhedzisiro mhedzisiro.

Uye, zvinoenderana Google, vanoshambadzira vanoita $ 8 pamadhora ese avanoshandisa paGoogle Ads. Nekudaro, pane zvikonzero zvishoma nei iwe uchida kufunga nezve kushambadza paGoogle.

Unoda chimwe chikonzero? Vakwikwidzi vako vari kushandisa Google Ads (uye vanogona kunge vari kubhidha pamazita ako ane zita). Mazana ezviuru yemakambani anoshandisa Google Ads kusimudzira mabhizinesi avo, zvinoreva kuti kunyangwe iwe uri pachinzvimbo chemuviri wenguva yekutsvaga, mhedzisiro yako iri kusundidzirwa pasi peji, pasi pevanokwikwidza.

Kana iwe uri kushandisa PPC kushambadza chako chigadzirwa kana masevhisi, Google Ads inofanirwa kuve chikamu cheyako yakabhadharwa zano - hapana nzira yekutenderedza (kunze kwekunge pamwe Facebook Ads, asi icho chimwe chinyorwa).

Google Ads Yakanakisa Maitiro

Kana iwe wakamboedza kusabudirira kushambadza paGoogle, usakanda mapfumo pasi. Pane zvikonzero zvakawanda nei maGoogle Ads ako angave asiri kuita zvakanaka. Ngativhurei mamwe akajairwa eGoogle Ads maitiro akanakisa

1. Dzivisa yakafara kiyi mazwi.

Iwe unonyatsoda kuiroverera kana zvasvika kune ako akakosha mazwi, ndosaka kuyedza uye kugadzirisa kunofanirwa kuve chikamu chehurongwa hwako. Kana mazwi ako akakosha akawandisa, Google ichave ichiisa kushambadza kwako pamberi pevateereri vasirizvo zvinoreva kuti kudzvanya kushoma uye kushambadzira kwepamusoro kushambadzira.

Wongorora zviri kushanda (kureva kuti ndeapi mazwi akakosha ari kugadzira mabhatani) uye woagadzirisa kuti anyatsoenderana neshambadziro dzako nevateereri vako. Iwe haugone kuwana musanganiswa chaiko kekutanga, asi iwe unofanirwa kuramba uchiwedzera, kubvisa, uye kugadzirisa mazwi akakosha kusvikira waita.

muromo: Kudzokorora keyword nzira dzatinofukidza pazasi.

2. Usamhanye zvisina basa kushambadza.

Kana kushambadza kwako kusingaenderane nechinangwa chekutsvaga, haugone kuwana mabhatani akakwana ekururamisa kushambadzira kwako kushambadza. Musoro wako wepamusoro uye kopi yekushambadzira inoda kuenderana nemazwi akakosha auri kubhidha, uye mhinduro shambadziro yako kushambadzira inoda kugadzirisa chero marwadzo poresi iri kusangana newe.

Iko kusanganisa uko kuchaburitsa mhedzisiro iwe yauri kutsvaga, uye zvinogona kungova mashoma ma tweaks kure. Iwe une sarudzo yekugadzira akawanda ma ads pamushandirapamwe - shandisa chinhu ichi kupatsanura bvunzo kuti ndeapi mashambadziro anoshanda zvakanyanya. Kana, zvirinani, shandisa Google's Kugamuchira Kutsvaga Ad chinhu.

Tip: Read yedu maitiro akanakisa ekopi yekushambadzira.

3. Natsiridza yako Quality Score (QS).

Yako Huro Score (QS) ndeyekuti Google inosarudza sei kushambadza kwako kushambadziro. Iyo yepamusoro yako chinzvimbo, zvirinani kuiswa kwako. Kana yako mamakisi mamaki ari pasi, iwe unenge uine mashoma eziso pamushambadziro wako uye nemikana mishoma yekutendeuka. Google inokuudza yako Yemahara Score, asi kugadzirisa zviri kwauri.

Tip: Ramba uchiverenga kusvika dzidza maitiro ekuvandudza yako QS.

4. Optimize shambadziro yako kumhara peji.

Kuedza kwako hakufanirwe kumira neshambadziro yako - ruzivo rwevashandisi pashure kubaya kwakakosha zvakaenzana.

Chii chinoona chako mushandisi kana vangobaya shambadziro yako? Peji rako rekumhara rakagadzirisirwa shanduko, zvichireva kuti rinoshandisa iwo mamwe mazwi akakosha? Iyo peji rinogadzirisa kunetseka kwemushandisi wako here kana kupindura mubvunzo wavo? Mushandisi wako anofanirwa kuona shanduko isina musono kuburikidza nekushandurwa.

Tip: ongorora kumhara peji zvakanakisa maitiro uye uzviite kuti zviwedzere mwero wako wekushandurwa.

Aya mazwi akajairika achakubatsira iwe kumisikidza, kubata, uye kugadzirisa ako Google Ads. Zvimwe zveizvi zvakanangana neGoogle Ads, nepo zvimwe zvakabatana PPC kazhinji. Chero nzira, iwe uchafanirwa kuziva izvi kuti umhanye inoshanda ad mushandirapamwe.

1.AdRank

Yako AdRank inosarudza kuiswa kwako kushambadziro. Iyo yakakwira iyo kukosha, zvirinani kuti iwe uve chinzvimbo, iwo akawanda maziso anowira pane yako kushambadzira, uye iyo inokwidza mukana wekuti vashandisi vangobaya kushambadzira kwako. Yako AdRank inotsanangurwa neyako yakakwira bhidhi yakawedzerwa neako Hora Score.

2. Kubhidha

Google Ads yakavakirwa padanho rekubhidha, uko iwe semushambadzi unosarudza yakakwira bhidhi yemari iwe yaunoda kubhadhara nekudzvanya pane yako kushambadzira. Iyo yakakwira bhidha yako, zvirinani kuiswa kwako. Une sarudzo nhatu dzekubhidha: CPC, CPM, kana CPE.

  • CPC, kana mutengo-wega-kudzvanya, ndiyo mari yaunobhadhara yega yega pakushambadzira kwako.
  • CPM, kana mutengo pamiriyoni imwe, ndiyo mari yaunobhadhara kune chiuru chimwe chekushambadzira, ndipo panoratidzwa shambadziro yako kune chiuru chevanhu.
  • CPE, kana mutengo pakubatanidzwa, ndiyo mari yaunobhadhara kana mumwe munhu akatora danho rakafanotemerwa nechishambadziro chako.

Uye, hongu, tichaongorora nzira dzekubhidha pasi apa.

3. Campaign Rudzi

Usati watanga mushandirapamwe wakabhadharwa paGoogle Ads, iwe unosarudza pakati peimwe yemhando nhatu dzemushandirapamwe: kutsvaga, kuratidza, kana vhidhiyo.

  • Tsvaga ads ndezvinyorwa zvinyorwa zvinoratidzwa pakati pekutsvaga pane peji reGoogle mhinduro.
  • Ratidza kushambadza anowanzo fananidzwa nemifananidzo uye anoratidzwa pamapeji ewebhu mukati meGoogle Ratidza Network.
  • Vhidhiyo mitsva ari pakati pematanhatu uye gumi nemasere masekondi uye anoonekwa paYouTube.

4. Dzvanya-Kuburikidza Rate (CTR)

Yako CTR ndiyo nhamba yemabhatani aunowana pane yako kushambadzira seyero rehuwandu hwemaonero anotaridzwa neshambadziro yako. Iyo yepamusoro CTR inoratidza yemhando shambadziro inoenderana nechinangwa chekutsvaga uye inonongedza akakodzera mazwi akakosha.

5.Kushandura Rate (CVR)

CVR chiyero chemafomu kutumira sechiyero chekushanya kwakazara kune rako rekumhara peji. Zvichitaurwa zviri nyore, yakakwira CVR zvinoreva kuti peji rako rekumisikidza rinopa musono mushandisi ruzivo rwunoenderana nevimbiso yeshambadziro.

6. Ratidza Network

Zviziviso zveGoogle zvinogona kuratidzwa pamapeji ekutsvaga kana peji rewebhu mukati Google's Ratidza Network (GDN). GDN inetiweki yewebhusaiti iyo inobvumidza nzvimbo pamapeji avo ewebhu eGoogle Ads - aya ma ads anogona kunge ari ezvinyorwa-zvakavakirwa kana zvemifananidzo kushambadza uye zvinoratidzwa pamwe chete nezvakakodzera zvinoenderana nekwako mazwi akakosha. Iyo inonyanya kufarirwa Display Ad sarudzo ndeiyi google Shopping uye mishandirapamwe yeapp.

7. Extensions

Kuwedzeredzwa kweAdhi kunokutendera kuti uwedzere kushambadza kwako nerumwe ruzivo pasina muripo wekuwedzera. Izvi zvinowedzerwa zvinowira pasi pechimwe chezvikamu zvishanu: Sitelink, Kufona, Nzvimbo, Chipo, kana App; tichafukidza yega yeaya ekuwedzera ekushambadzira pazasi.

8. Mazwi akakosha

Kana mushandisi weGoogle achinyora mubvunzo mundima yekutsvaga, Google inodzosera huwandu hwemhedzisiro inoenderana nechinangwa cheuyo. Mazwi akakosha mazwi kana zvirevo zvinoenderana nezvinodiwa nemuseki uye zvinogutsa mubvunzo wavo. Unosarudza mazwi akakosha zvichibva pane mibvunzo yaunoda kuratidza kushambadza kwako padivi. Semuenzaniso, mutsvaga uyo anonyora "maitiro ekuchenesa chingamu kubva bhutsu" achaona mhedzisiro yevanoshambadzira iyo yakanangana nemazwi akakosha se "chingamu pane shangu" uye "shangu dzakachena."

Makiyi akashata ndirwo runyorwa rwemashoko akakosha aunoita
kwete kuda kurongera for. Google inokukwevera kubva kubhidha pane aya mazwi akakosha. Kazhinji, izvi zvine semi-zvine hukama neakatsvaga mazwi ekutsvaga asi kuwira kunze kwenzvimbo yezvaunopa kana kuda kukwirisa.

9. PPC

Bhadhara-per-tinya, kana PPC, rudzi rwekushambadzira uko mushambadzi anobhadhara pakukiya pane kushambadzira. PPC haina kujeka kuGoogle Ads, asi ndiyo mhando yakajairika yemushandirapamwe wakabhadharwa. Izvo zvakakosha kuti unzwisise ins uye kubuda kwePPC usati watangisa yako yekutanga Google Ads mushandirapamwe.

10. Yakanakisa Chikamu (QS)

Yako Hunhu Score inoyera hunhu hweshambadziro yako neako wekudzvanya-kuburikidza chiyero (CTR), kukosha kwemashoko ako akakosha, mhando yeako peji rekumhara, uye yako yapfuura kuita paSERP. QS chinhu chinotarisa muAdRank yako.

Tinya kuti utore gwara redu remahara rekuti ungashandise sei Google Ads.

Google Ads inoshanda sei?

Google Ads inoratidza kushambadzira kwako kune vangango vatungamira kana vatengi vanofarira chigadzirwa chako kana sevhisi. Vashambadziri vanobhidha pamashoko ekutsvaga, kana mazwi akakosha, uye vanokunda bhidhi iyi vanoiswa pamusoro pemapeji ekutsvaga, paYouTube mavhidhiyo, kana pane mamwe mawebhusaiti akakodzera, zvichienderana nerudzi rwekushambadzira kushambadza.

Zvinhu zvakawanda zvinokanganisa kugona kwako kugadzira anoshanda uye epamusoro anoita maGoogle Ads. Ngatizvifukidzei pazasi, pamwe nemimwe mienzaniso yeGoogle Ads.

AdRank uye Zvemhando Score

AdRank inosarudza kuiswa kwezvishambadziro zvako, uye Hunhu hweMakosheni ndechimwe chezvinhu zviviri (chimwe chiri chiyero chemutengo) icho chinotara AdRank yako. Rangarira, yako Quality Score yakavakirwa pahunhu uye kukosha kweshambadziro yako, uye Google matanho ayo nevanhu vangani vanodzvanya kushambadziro yako painoratidzwa - kureva CTR yako. Iwe CTR zvinoenderana nekuti shambadziro yako inowirirana zvakadii nechinangwa chekutsvaga, icho chaunogona kutora kubva kumatunhu matatu:

  1. Kukosha kwemazwi ako akakosha
  2. Kana kopi yako yekushambadzira uye CTA yaendesa izvo zvinotsvagwa neanotsvaga zvichienderana nekutsvaga kwavo
  3. Icho chiitiko chemushandisi che peji rako rekumhara

Yako QS ndipo paunofanirwa kuisa pfungwa dzako pawakatanga kumisikidza yako Google Ad mushandirapamwe - kunyangwe usati wawedzera yako bhidha huwandu. Iyo yakakwira yako QS, iyo yakadzikira yako yekuwana mitengo ichave uye iri nani kuiswa iwe kwaunowana.

nzvimbo

Paunotanga kumisikidza yako Google Ad, iwe unosarudza nzvimbo yenzvimbo uko kushambadziro yako kucharatidzwa. Kana iwe uine kumberi kwechitoro, izvi zvinofanirwa kunge zviri munzvimbo inonzwisisika yakatenderedza nzvimbo yako chaiyo. Kana iwe uine ecommerce chitoro uye chigadzirwa chaicho, nzvimbo yako inofanira kuiswa munzvimbo dzaunotumira. Kana iwe ukapa sevhisi kana chigadzirwa chinowanikwa pasirese, saka denga ndiwo muganho.

Nzvimbo dzako dzekugadzirisa dzichaita basa pakuiswa. Semuenzaniso, kana iwe uine iyo yoga studio muSan Francisco, mumwe munhu muNew York anopinda mu "yoga studio" haazoona mhedzisiro yako, zvisinei yako AdRank. Imhaka yekuti chinangwa chikuru cheGoogle kuratidza mhedzisiro inonyanya kukosha kune vanotsvaga, kunyangwe iwe uchibhadhara.

Keywords

Keyword research yakakosha chete kushambadziro dzakabhadharwa sezvazviri mukutsvaga kwehupenyu. Mazwi ako akakosha anoda kuenderana nechinangwa chekutsvaga zvakanyanya sezvinobvira. Imhaka yekuti Google inoenderana neshambadziro yako nemibvunzo yekutsvaga zvichibva pamazwi akakosha awasarudza.

Boka rega rega rekushambadzira raunogadzira mukati memushandirapamwe wako rinotarisa diki diki yemazwi (rimwe kusvika kumashanu mazwi akakosha) uye Google icharatidza kushambadza kwako zvichienderana nesarudzo idzodzo.

Match Mhando

Mhando dzeMatch dzinokupa kamuri kadiki-diki kana zvasvika pakukosha kweshoko rako - vanotaurira Google kana iwe uchida kuenderana nemubvunzo wekutsvaga kana kana shambadziro yako ichizoratidzwa kune chero munhu ane mubvunzo wekutsvaga uyo une hukama. Kune mana emitambo mhando yekusarudza kubva:

  • Yakafara Mechi ndiyo yekumisikidza yekumisikidza iyo inoshandisa chero izwi mukati meyako kiyi mutsara mutsara mune chero kurongeka. Semuenzaniso, "mbudzi yoga mu Oakland" inoenderana ne "mbudzi yoga" kana "yoga Oakland."
  • Yakagadziriswa Broad Broad inokutendera kuti uvhare mune mamwe mazwi mukati memutsara wezwi nekuzviratidza ne "+" chiratidzo. Mitambo yako ichasanganisira iro rakakiiwa-mukati izwi kana nepadiki. Semuenzaniso, "+ mbudzi yoga muOakland" inogona kuburitsa "mbudzi," "mbudzi senge chikafu," kana "mbudzi uye iyo yoga."
  • Mutsara Mutsara ichaenderana nemibvunzo inosanganisira yako kiyi kiyi mutsara mune chairo kurongeka asi inogona kusanganisira mamwe mazwi pamberi kana shure kwayo. Semuenzaniso, "mbudzi yoga" inogona kuburitsa "yakaonekwa mbudzi yoga" kana "mbudzi yoga nembwanana."
  • Mutambo chaiwo inochengetedza yako kiyi kiyi mutsara sekunyorwa kwazviri chaizvo kurongeka. Semuenzaniso, "mbudzi yoga" haizoratidze kana mumwe munhu achinyora "mbudzi yoga" kana "mbudzi yoga kirasi."

Kana iwe uchingotanga kubuda uye usingazive chaizvo maitiro ako achange achitsvaga, famba kubva pamutambo wakafara kuenda kune imwe nzira yakatetepa kuti iwe ugone kuyedza kuti ndeipi mibvunzo inoburitsa yakanakira mhedzisiro. Nekudaro, sezvo kushambadzira kwako kuchizomira pamibvunzo mizhinji (mimwe isina hukama) iwe unofanirwa kuramba uine ziso padhuze kushambadziro dzako wozvishandura sezvo iwe uchigona kuwana ruzivo rutsva.

Musoro uye Tsananguro

Kopi yako yekushambadzira inogona kuve mutsauko pakati pekudzvanya pane yako kushambadza uye tinya pane yako yemukwikwidzi kushambadza. Izvo zvakakosha kuti kopi yako yekushambadza ienderane nechinangwa chekutsvaga, inowirirana neyako yakanangwa mazwi akakosha, uye inotaurira iyo manas pain point ine yakajeka mhinduro.

Kuenzanisira zvatinoreva, ngationgororei muenzaniso.

google ads ads kopi uye musoro wenyaya

Kutsvaga kwe "vana kushambira zvidzidzo" kwakapa iyi mhedzisiro. Iyo kopi ipfupi uye inoshandisa yakaganhurirwa nzvimbo zvine hungwaru kuburitsa meseji yavo uye kubatana nevakananga vateereri.

Iyo Swim Revolution yaiziva kuisa iro kiyi mumusoro wenyaya yavo kuti isu tigoziva ipapo kuti shambadzo inoenderana nezvatiri kutsvaga. Tsananguro yacho inotitaurira kuti nei iyi iri sarudzo yakanakisa yezvidzidzo zvekushambira nekuti inogadzirisa zvinonetsa zvevanhu vavo - mubereki anotarisa kunyoresa mwana wavo mukirasi yekushambira.

Ivo vanoshandisa mazwi akadai se "hunyanzvi," "kunakidzwa," "kuvimba," uye "kunyaradzwa mumvura" kudzikamisa tsinga pamusoro pekuisa mucheche mudziva uye kuratidza kwatiri kuti isu tichawana izvo zvatinoda kubva mukirasi ino - mucheche anogona kushambira.

Rudzi urwu rwekushambadzira ruchakuwanira iwe kubaya, asi shanduko dzinoguma nekutakura iri danho rechinangwa kuita rako kudzikisa peji kopi.

Ad Adziviriri

Kana iwe uchimhanyisa Google Ads, iwe unofanirwa kunge uri kushandisa Ad Kuwedzeredza nezvikonzero zviviri: vakasununguka, uye ivo vanopa vashandisi rumwe ruzivo uye chimwe chikonzero chekudyidzana neshambadziro yako. Izvi zvinowedzerwa zvinowira mukati meimwe yezvikamu zvishanu:

  • Sitelink Extensions wedzera yako yekuwedzera - ikubatsira kumira pachena - uye nekupa zvinongedzo zvekuwedzera kune yako saiti izvo zvinopa vashandisi zvikonzero zvinokwezva zvekubaya.
    google ads sitelink extensions
  • Fonera Extensions inobvumidza iwe kuisa yako foni nhamba mune yako kushambadza kuitira kuti vashandisi vawane imwe yekuwedzera (uye chiriporipocho) nzira yekusvika kwauri. Kana iwe uine timu yebasa revatengi iyo yakagadzirira kuita uye kushandura vateereri vako, wobva waisa nhamba yako yefoni.
    google ads inosheedza kuwedzererwa
  • Nzvimbo Extensions inosanganisira nzvimbo yako uye nhamba yefoni mukati memushambadziro wako kuitira kuti Google igone kupa vanotsvaga mepu kuti vakuwane nyore. Iyi sarudzo yakanaka kumabhizinesi ane pamberi pechitoro uye inoshanda nemazvo kumubvunzo wekutsvaga "… padhuze neni."
    google ads nzvimbo yekuwedzera
  • Govera Extensions shanda kana uchimhanyisa kusimudzira kwazvino. Inogona kukwezva vashandisi kudzvanya shambadziro yako pamusoro pevamwe kana vakaona kuti sarudzo dzako dzakadzikiswa zvichienzaniswa nevako vanokwikwidza.
    google ads inopa zvinowedzera
  • App Wedzera ipa chinongedzo kune download download yevanoshandisa nhare. Izvi zvinoderedza kukakavara kubva pakuita kutsva kutsvaga kuti utore uye utorere iyo app muAppStore.
    google ads app ekuwedzera

Google Ads Inodzokorora

Kudzokorora (kana kushambadzira) muGoogle Ads inzira yekushambadza kune vashandisi vakambosangana newe pamhepo asi vasati vatendeuka. Kuchengeta makuki kunotevera vashandisi kutenderera webhu uye kunanga vashandisi ava nezvako ads. Kudzokorora kunoshanda sezvo tarisiro ichida kuona kushambadzira kwako kanomwe kanomwe vasati vava mutengi.

Iwe unogona kusarudza kubva kune imwe yemhando shanu dzemushandirapamwe paGoogle Ads. Ngatifukidzei zvakanakisa zvinoshandiswa kune yega uye nei ungasarudze imwe pamusoro peimwe.

1. Tsvaga Ad Campaigns

Tsvaga kushambadzira zvinyorwa zvinyorwa zvinoratidzwa pamapeji emigumisiro yeGoogle. Semuenzaniso, kutsvaga kwe "pocket squares" kunodzosera zvakatsigirwa mhedzisiro:

mhando dzegoogle ads dzinotsvaga kushambadzira

Kubatsira kwekutsvaga kushambadza ndekwekuti urikuratidzira kushambadza kwako munzvimbo inotsvaga vazhinji kutsvaga ruzivo kutanga - paGoogle. Uye Google inoratidza kushambadza kwako nenzira imwechete semimwe mhedzisiro (kunze kwekuiratidzira se "Ad") saka vashandisi vajaira kuona nekudzvanya pamhedzisiro.

Kugamuchira Kutsvaga Ad

Inoteerera yekutsvaga kushambadzira inobvumidza iwe kuisa akawanda mavhezheni emusoro uye ad kopi (gumi nemana misiyano, zvichiteerana) kuti Google isarudze vanoita zvakanaka kuratidza kune vashandisi. Nemashambadziro echinyakare, gadzira imwe static vhezheni yeshambadziro yako, uchishandisa iwo iwo musoro wenyaya uye tsananguro nguva imwe neimwe.

Shambadziro dzinopindura dzinobvumidza kushambadza kune simba kunoongororwa auto kusvikira iwe wasvika pane iyo vhezheni inokodzera zvakanyanya vateereri vako - yeGoogle, zvinoreva kuti kusvika iwe wabata zvakanyanya.

2. Ratidza Ad Campaigns

Google ine dandemutande rewebhusaiti mumaindasitiri akasiyana siyana uye iine vateereri vazhinji vanopinda kuratidza Google Ads, inozivikanwa se Google Display Network. Iko kubatsirwa kune muridzi webhusaiti ndeyekuti ivo vanobhadharwa pakukiya kana kufungidzira pane izvo kushambadzira. Kubatsira kune vanoshambadzira ndekwekuti vanokwanisa kuwana zvemukati zvavo pamberi pevateereri zvinoenderana nechavo.

Izvi ndizvo zvinowanzo shambadziro zvemifananidzo zvinokwezva vashandisi kuti vatarise kure nezviri papeji rewebhu:

google ads inoratidza shambadziro

mabviro

3. Vhidhiyo Ad Ad Campaigns

Vhidhiyo kushambadzira inoratidzwa pamberi kana mushure (uye dzimwe nguva pakati pe) YouTube mavhidhiyo. Rangarira, YouTube injini yekutsvaga, futi. Iwo akakosha mazwi akakosha anokuisa iwe pamberi pevhidhiyo, uchikanganisa maitiro emushandisi zvakaringana kuti vatore pfungwa yavo.

Heano mushambadziro wevhidhiyo unobuda pakati peimwe vhidhiyo maitiro ekusunga tai:

google ads vhidhiyo kushambadza youtube

mabviro

4. App Ad Mishandirapamwe

Google App Campaign kusimudzira yako mobile application kuburikidza neshambadziro inoratidzwa paGoogle Tsvaga Network, YouTube, Google Play, Google Ratidza Network, uye nezvimwe. Unogona kumhanyisa shambadziro inokurudzira vateereri vako kuisa yako kana, kana vakatoshandisa, kutora chiito mukati meapp.

Kusiyana nemamwe marudzi eshambadziro, iwe haugadzire mushambadziro weApp Pane kudaro, ipa Google neruzivo rweapp yako uye vateereri, uye isa bhidhi. Google inoita zvakasara kuti iwane app yako pamberi pemaziso ekurudyi:

mhando dzeGoogle ads app shambadziro

mabviro

5. Kutenga Ad Campaign

Imwe mhando yeGoogle Ad ndeyeGoogle Shopping Ad Campaigns. Mishandirapamwe yekutenga, seaya mamwe marudzi eshambadziro, anoratidzwa paSERP uye anosanganisira ruzivo rwechigadzirwa rwakadai semutengo uye nemifananidzo yechigadzirwa. Unogona mhanyisa Shopping Campaign kuburikidza neGoogle Merchant Center, kwaunopinza ruzivo rwechigadzirwa icho Google inotora kubva kwachiri kuti chigadzire kushambadzira kwekutengesa

Panzvimbo pekushambadzira yako brand seyakazara, Yekutengesa Ads inokutendera iwe kusimudzira chaiwo zvigadzirwa uye zvigadzirwa zvigadzirwa. Ndosaka, iwe ukatsvaga chimwe chigadzirwa paGoogle, iwe uchaona kushambadzira kwemhando dzakasiyana dzinobuda kumusoro uye / kana padivi. Izvi ndizvo zvandinoona pandinotsvaga "shangu dzekumhanya." Zviziviso zviri pamusoro zvitsvaga zveGoogle Kutsvaga, asi izvo zvigadzirwa zvakashambadzirwa padivi ndezvokutenga kushambadzira zvakagadziriswa kwezita rakakosha "kumhanyisa shangu":

mhando dzeGoogle ads kushambadzira kushambadzira

Mashandisiro Ekushandisa uye Gadzira Google Ads

Kugadzira macampaign ako akabhadharwa paGoogle iri nyore (uye inokurumidza), kunyanya nekuti chikuva chinokutora iwe kuburikidza nekumisikidza uye chinopa mazano anobatsira munzira. Paunenge iwe washanyira iyo Saiti yeGoogle Ads uye tinya "Kutanga Izvozvi," iwe unozotorwa kuburikidza nhevedzano yematanho ekuti kushambadza kwako kusimuke uye kumhanya. Kana iwe uine yako kopi kopi uye / kana mifananidzo yakagadzirwa, set up haifanirwe kukutora iwe isingasvike maminetsi gumi.

Izvo zvingave zvisinganyatso kuoneka ndizvo zvese zvimwe zvinhu zvekuwedzera zvaunofanirwa kuita kuti uone kuti kushambadza kwako kwakamisikidzwa zvakanaka uye nyore kuteverwa. Ngativharei izvi pamwe chete. Aya ndiwo matanho iwe aunotora kana ako ma ads atumirwa kuti aongororwe.

1. Batanidza Google Analytics.

Iwe ungadaro wakadaro Google Analytics yakagadzirirwa pane webhusaiti yako saka unogona kuteedzera traffic, shanduko, zvinangwa, uye chero yakasarudzika metric. Unofanirawo batanidza account yako yeAnalytics kuGoogle Ads. Kubatanidza aya maakaunzi kuchaita kuti kuteedzera, kuongorora, uye kuburitsa pakati pezviteshi nemishandirapamwe zvive nyore nekuti unogona kuona zviitiko izvi munzvimbo imwechete.

google ads ads link google analytics

2. Wedzera UTM kodhi.

Urchin Tracking Module (UTM) makodhi anoshandiswa neGoogle kuteedzera chero chiitiko chakabatana nechero chinongedzo. Iwe wakambove wakambovaona kare - ndicho chikamu che URL chinotevera chiratidzo chemubvunzo ("?"). Makodhi eUTM anokuudza iwe kuti chii chinopa kana kushambadzira kwakatungamira mukushandurwa kuti iwe ugone kuteedzera zvikamu zvinoshanda zvemushandirapamwe Makodhi eUTM anoita kuti zvive nyore kukwidziridza maGoogle Ads ako sezvo uchinyatso kuziva zviri kushanda.

Icho hunyengeri, hazvo, ndechekuti wedzera makodhi ako eUTM padanho remushandirapamwe paunogadzira yako Google Ads saka haufanire kuzviita iwe pachako kune yega yega ad URL. Zvikasadaro, unogona kuzviwedzera nemaoko ne Muvaki weUTM weGoogle.

google ads inoseta utm kodhi google mushandirapamwe url anovaka

3. Gadzira yekutendeuka yekutevera.

Yekutendeuka yekutevera inokuudza chaizvo vatengi vangani kana nhungamiro dzawakawana kubva kumashambadziro ako ekushambadzira. Haisi yekumanikidza kumisikidza asi, pasina iyo, iwe unenge uchifungidzira iyo ROI yemashambadziro ako. Kutendeuka kwekutevera inokutendera kuti uteedzere kutengesa (kana zvimwe zviitiko) pawebhusaiti yako, kuiswa kweapp, kana kufona kubva kushambadziro dzako.

google ads kushandurwa kwekutevera

Manage uye gadzira ako ma ads needu emahara Google Ads Kit uye Matemplate.

4. Sanganisa maGoogle Ads ako neCRM yako.

Pane chimwe chinhu chinofanira kutaurwa nezvekuchengeta yako yese data munzvimbo imwechete kwaunogona kuteedzera, kuongorora, uye kurondedzera pazviri. Iwe watove kushandisa CRM yako kuteedzera yekubata data uye kutungamira kuyerera. Kubatanidza Google Ads neCRM yako inokupa iwe kugona kuteedzera kuti ndeapi makambani ekushambadzira ari kushandira vateereri vako kuti ugone kuenderera uchishambadzira kwavari nezvipo zvinoenderana.

google ads kushambadzira hubspot crm

mabviro

Google Ads Kubhidha Maitiro

Paunenge iwe uchinge wamisa yako kushambadzira mishandirapamwe uye uine yekutevera munzvimbo, inguva yekutanga kubhidha. Rangarira, kugona kwako chinzvimbo muGoogle Ads kunoenderana nemabatiro aunoita. Nepo yako bhidha huwandu huchaenderana nebhajeti yako uye zvinangwa, pane mashoma masystem uye bhidha magadzirirwo aunofanirwa kuziva nezvayo paunotanga yako yakabhadharwa mushandirapamwe.

Zvoga vs. Manual Bidding

Iwe une sarudzo mbiri kana zvasvika pakubhidha pane ako akakosha mazwi - otomatiki uye echinyorwa. Heano maitiro avanoshanda:

  • Zvoga Kubhidha inoisa Google pachigaro chemutyairi uye inobvumira chikuva kuti chigadzirise bhidha yako zvichibva kune vako vanokwikwidza. Unogona kuisa bhajeti yepamusoro, uye Google ichashanda mukati meyakareba kuti ikupe iwe mukana wakanakisa wekuhwina bhidhi mukati mezvipingamupinyi.
  • Chinyorwa Chekubhidha ngatisarongerei mabhadharo emapoka ako ekushambadza uye mazwi akakosha, achikupa mukana wekudzora kushandisa mari kushambadziro dzinoitwa zvakaderera.

Kubhadharisa paBranded Kutsvaga Mitemo

Mazita emagetsi ndeaya ane kambani yako kana rakasarudzika zita rezvigadzirwa mavari, se "HubSpot CRM." Pane gakava rakawanda pamusoro pekuti ubhize here pamatemu ako ane zita kana kwete. Kune rimwe divi regakava, kubhidha mazwi angave anounza mhedzisiro mhedzisiro kunogona kuonekwa sekuparadza mari.

Kune rimwe divi, kubhidha pane aya mazwi kunokupa iwe domain pamusoro pemapeji ekutsvaga aya uye zvinokubatsira iwe kushandura tarisiro iri kumberi kune iyo flywheel. Semuenzaniso, kana ndanga ndichiita tsvagiridzo pane epo chat chat uye ndiri kunyatsofunga YeHubSpot Yekurarama Chat, ipapo kutsvagirwa kuri nyore kwe "HubSpot live chat software" kuchaburitsa chaizvo mhedzisiro yandaitsvaga pasina kuedza kwekutsikisa.

Imwe nharo inotsigira kubhidha pamazita ako ane mazita ndeokuti vakwikwidzi vanogona kuvabhadharira kana ukasadaro, nokudaro vachitora yakakosha real estate iyo inofanirwa kunge iri yako.

Mutengo Pa Kuwana (CPA)

Kana iyo pfungwa yekushandisa mari kushandura tarisiro mune zvinotungamira ichiita kuti usanetseke, saka unogona kuseta iyo CPA pachinzvimbo uye uchingobhadhara chete kana mushandisi ashanduka kuita mutengi. Nepo zano rekubhida iri ringaite mari yakawanda, unogona kunyaradzwa nekuziva kuti iwe unongobhadhara chete kana iwe uchiwana mutengi anobhadhara. Iri zano rinoita kuti zvive nyore kuteedzera uye kupembedza yako kushambadzira kushandisa.

Zvimwe Zvekushandisa Kuti Ugadzirise Yako Google Ads

Kopi yako yekushambadzira uye nemusoro wenyaya handiyo yega chinhu chinoita kuti mushandirapamwe wakabhadharwa ubudirire. Kuwana mushandisi kubaya ingori mavambo… ivo vanofanirwa kusvika pane peji yekumhara iyo yakagadzirirwa shanduko uye voendeswa kune Wazviita peji rinovaudza zvekuita zvinotevera.

Kana iwe uchida kuti ako maGoogle Ads agadzire akakodzera mafambiro uye vatengi, wobva watarisa izvi zvekuwedzera zviwanikwa uye wozvishandisa seyambiro sekumisikidza kwako Google Ads mushandirapamwe.

Tanga Campaign Yako

Tichifunga nezvekusvika kwayo uye chiremera, Google Ads inofanirwa kuve chikamu cheyako nzira yakabhadharwa. Shandisa matipi atakafukidza kuti utange, uye yeuka kunatsiridza uye kurerutsa sezvaunoenda.

Iko hakuna chakadai chinhu senge Google Ads mushandirapamwe isingashande - kune chete iwo anoda rimwe basa rakati wandei. Uchishandisa zano uye ruzivo rwakapihwa pamusoro, iwe une izvo zvaunoda kugadzira rakabudirira Google Ad mushandirapamwe iyo inotyaira kudzvanya uye inoshandura inotungamira.

Article Yepakutanga