Yekupedzisira Nongedzo yeKushambadzira muna 2021

Paunonzwa izwi kushambadza, chii chinouya mupfungwa?

Iwe unofunga nezvemabhanhire ads pane yako yaunofarira webhusaiti? Idzo hilarious Super Bowl kushambadzira? Mabhodhi akanangana nemugwagwa mukuru kana maposita muzviteshi zvechitima?

Nepo vazhinji vedu tiine zano rakanaka rekuti kushambadzira kupi rinotaridzika, isu tinowanzo shingirira kuroverera pasi zvazvinoreva - uye kuti ungazviita sei nemazvo.

Kubva pamuchina wekudhinda kuenda kushop-up kushambadzira, kushambadza kwachinja pamwe nenguva. Pasinei neizvi, zvakadaro, kudiwa kwekushambadzira haana change, uye havana maitiro uye akanakisa maitiro ayo anoita ekushambadzira kwemhando. Ndo izvo zvatinozofukidza mune ino gwara.

 

Kushambadzira kwakanaka kwakagadzirirwa kuve nesimba rakanyanya, risingakanganwike, uye, dzimwe nguva, risqué. Asi, kushambadzira kunoshanda sei chaizvo?

Kushambadza kunoshanda sei?

Kushambadzira kunoshanda nekupaza nepakakoromoka uye ruzha rwehupenyu hwezuva nezuva, kukanganisa pfungwa dzemuoni, uye kuda kutarisisa.

Zvichienderana nezvinangwa zvekushambadzira kwako kushambadzira, kushambadzira kunogona kuenda kunoshandira kambani yako munzira dzakasiyana siyana:

  • Kusimudzira kuziva nezve brand yako
  • Kutyaira vangangoita vatengi kubhizinesi rako
  • Kukurudzira kutengesa kwezvose zvitsva uye zviripo zvigadzirwa
  • Kuunza chigadzirwa chitsva kana sevhisi kumusika
  • Kusiyanisa chigadzirwa chako kubva kumakwikwi ako '

Kushambadzira kunogona zvakare kuva kuurayiwa munzira dzakasiyana siyana. Materevhizheni kushambadza, zvikwangwani, marangi t-shirts, uye magariro enhau mvumo zvese zvinoverengera sekushambadzira - sezvatichakurukura gare gare mune ino gwara.

Chii chinonzi vanoshambadzira?

Vashambadzi ndivo vanhu vekambani vane basa rekushambadzira chigadzirwa kana sevhisi. "Mushambadzi" zvinogona zvakare kureva kambani kana sangano riri kubhadhara kushambadza pabhodhi rebhodhi, mumagazini, kana kuburikidza newebhusaiti kana nharembozha.

Vashambadzi vese vashambadzi, asi havazi vese vashambadzi vashambadzi. Ngatitsvakei zvakadzama musiyano uripo pakati pekushambadzira nekutengesa.

Kushambadzira idiki subset rekushambadzira, iri iro amburera izwi rekutaurirana nevateereri vako.

Kushambadzira kunosanganisira nzira dzinoverengeka dzakasiyana, senge pasocial media, email kushambadzira, hukama hwevanhu, SEO, uye akabhadhara kushambadzira.

Neimwe nzira, kushambadzira ingori chinhu chimwe chete chekushambadzira.

Sangano rakakura rekushambadzira rekambani rinowanzo sanganisira chirongwa chekushambadzira. Chikamu chekushambadzira chinoswededza pane imwe nzira yekugadzira uye kutsikisa iwo mameseji anonyengetedza kuti vatengi vatore matanho.

Nhoroondo Pfupi Yekushambadzira

Kushambadzira ndechimwe chezvikamu zvekare zvebhizinesi, chengetedza mari nekutengesa. Pakangomuka zvigadzirwa nemasevhisi, saka nekudaro kuita kuti vazivikanwe.

The yekare yakasimbiswa chidimbu chekushambadzira yakadzokera kuna 3,000 BC Nehunyanzvi, yaive yekushambadzira kushambadzira kubva kuEgypt yekare ichikurudzira kubatwa nekudzoka kwemuranda akapunyuka.

Sezvineiwo, kushambadzira kwakataurawo chitoro chemuridzi - bhizinesi regedhi - iro raizivisa zviri pamberi pechitoro chake, zvakare. Muranda haana kumbobatwa, asi muridzi wetai akawana nzira nyowani yekuunza traffic: kushambadza.

Ngatikurumidzei kuenda kumberi angangoita makore zviuru zvina. Heino tarisiro pfupi yemazana mashanu emakore apfuura ekushambadzira:

1472: Yekutanga poster kushambadza kunoiswa pamikova yechechi muLondon.

1650: Yekutanga pepanhau kushambadzira - mubairo wemabhiza gumi nembiri abiwa - inoburitswa. (Chii chine izvi kushambadzira-kwakavakirwa?)

1704: Iyo Boston News-Tsamba inokurudzira vaverengi vayo kuisa kushambadzira mupepa rayo.

1870: Iyo Powers maitiro eAd kopi anozvarwa. Aya maitiro akarongedza punchi - yaive pfupi, kune-iyo-poindi, ichokwadi, uye inogutsa. Masimba akati tarisiro inofanirwa kunge iri yekuti sei mutengi achifanira kutenga chigadzirwa chako kana sevhisi - meseji ichiri kungonzwika nechikonzero chakanaka nhasi.

1880: Maposikadhi anova imwe yedzakanakisa nzira nyowani dzekuwana vatengi.

1902: Unilever inogadzira "yakarebesa vatengi-agency hukama mune yekushambadzira nhoroondo" painobhadharira J. Walter Thompson Kambani kushambadza iyo Lifebuoy Soap.

kushambadza nhoroondo unilever lifebuoy sipo

1902: Mellins Chikafu inoshambadzira chiratidzo chayo panhandare dzendege makumi maviri neshanu, ichiva chiratidzo chekutanga kutora nzira iyi.

kushambadza nhoroondo mellins airship

1904: Vana veCampbell vakasikwa, vachiyedza shanduko mukutangisa tarisa kubva kushambadziro imwe kuenda kumushandirapamwe.

kushambadza nhoroondo campbells vana mushandirapamwe

1922: Kushambadzira kweredhiyo kunozvarwa, uye mabhizinesi anotenga maminetsi gumi emadhora zana. Makore maviri gare gare zvigadzirwa zvaizowedzera mari yavo nekutsigira nhepfenyuro yakazara, pfungwa yaizopedzisira yave kuzivikanwa se "inotsigirwa zvemukati."

1925: Vashambadzi vanotanga ku kukwidza manzwiro, vachitarisa pane izvo zvinofadza vatengi zvavanogamuchira kubva kune yavo chigadzirwa kana sevhisi. Iyi shambadziro yekare yeFord inoratidza izvi zvakakwana.

kushambadza nhoroondo ford

1975: MaVCR anounzwa, uye vatengi vanotanga kurekodha zvinoratidza uye, nekudaro, ramba kushambadzira.

1990: Makomputa anozozivikanwa uye anowanikwa pamba, ane dzimba dzinopfuura mamirioni mashanu dzakabatana neinternet.

1994: Yekutanga email spam mushandirapamwe inotangisa. Banner ads inosumwawo.

1995: Injini dzekutsvaga senge Yahoo! uye Alta Vista vanozvarwa. Bvunza Jeeves uye Google yaizotevera muna 1997 na1998, zvichiteerana.

2005: YouTube neFacebook (yevadzidzi vekoreji chete) kuvhura.

2008: Mhando dzinotanga kuona kukosha kwekuve neinowanikwa online kune avo vangangove vatengi. Procter uye Gamble mutyairi iwo wepfungwa yezvinyorwa zvemukati neBeGGirl.com.

kushambadza nhoroondo procter kubhejera zvemukati hub uri musikana

2012: Mavhidhiyo ari paInternet anosvika vangangoita mamirioni 170.

2013: Sites senge Pinterest uye Instagramjoinha yemagariro network.

2020: Kushambadzira kunokwira pamapuratifomu edhijitari anosanganisira enhau, podcasts, pay-per-click (PPC), nezvimwe. Dhata revatengi rinoita basa rakakura mukushambadzira kunongedza uye kudzokera shure. Chekupedzisira, kuwedzera nekukurumidza kwemafoni nhare kunoona kuwedzera mukati nharembozha kushambadzira uye kushambadzira kweSMS.

Nhoroondo inotidzidzisa kuti kushambadza chinhu chinogara chichi shanduka, senge tsika dzekutenga uye sei uye kupi vatengi pavanoshandisa nguva yavo.

Ipo angangoita makore zana nemakumi mana apfuura, maposikadhi aive echitsva nzira yekushambadzira, zvigadzirwa nhasi zviri kuvaka chatbots yeFacebook Messenger nekubatanidza huchenjeri hwekugadzira mukushambadzira kwavo uye mapuratifomu ekutengesa.

Zvinhu zviri munyika yekushambadzira zvinofamba kutsanya. Zvino, ngatitarisei kuti nzira dzekushambadza dzakashanduka sei uye vashambadzi nevashambadzi vari kushandisa nhasi.

kushambadza inogona kutaridzika sezvinhu zvakawanda zvakasiyana. Heano mafomati akasiyana uye nzira idzo vashambadzi vanga vachishandisa pamusoro pemakore.

1. Dhinda Kushambadzira

Dhinda kushambadzira inoreva kune maposta, bulletins, mapepa, uye kumwe kushambadzira kwepanyama-kwakadhindwa. Inorevawo kushambadziro mumapepanhau nemagazini.

Maitiro atinogadzira nekushandisa ekushambadzira kushambadzira ane akachinja pamusoro pemakore, asi chave chakatsiga kushambadzira svikiro - kunyanya sekushambadzira kwedhijitari kwachinja (izvo zvatinozotevera zvinotevera).

Kusiyana nedhijitari midhiya, kudhinda kushambadzira hakugone kuteverwa uye kuongororwa sezviri pachena. Neraki, zvigadzirwa zvakawanikwa nzira dzakanaka dzekubatanidza kushambadzira kushambadzira mumakambani akakura edhijitari.

2. Mabhodhi uye Ruzhinji Transit Ads

Billboard kushambadzira inosanganisira kupurinda kushambadzira padanho rakakura. Nekuda kwehukuru hwavo, dhizaini, kuiswa, uye mutengo wemabhodhi uye kushambadzira kweruzhinji zvakasiyana pane zvakajairwa kushambadzira kushambadzira.

Semuenzaniso, mabhodhi emabhodhi anowanzo gadzirirwa aine mashoma kune asina mazwi kuitira kuti vatariri vawane nguva yekugadzirisa meseji pavanopfuura nemota kana chitima. Zvakare, aya ma ads anoshandiswa kuzivisa mhando, saka anowanzo sanganisira zita rechiratidzo kana nhamba yefoni (maringe newebhusaiti).

3. Matengesi eTV

Kushambadzira kweTV kushambadzira kupfupi kwakagadzirwa uye kwakabhadharwa nemakambani nemasangano anotarisa kutora vateereri veTV kana chirongwa chenetiweki. TV kushambadza anga aripo kubva pakagadzirwa terevhizheni uye kubva ipapo achinja zvakanyanya nekuzvarwa kwekutenderera TV.

Materevhizheni eTV anosvika kwakawanda (mamirioni) uye anopa vaoni ruzivo rwakasiyana-siyana rwekushambadzira - chimwe chinhu chinodhinda shambadziro uye zvimwe zvekushambadzira zvemadhijitari hazvigone kuita. Neimwe nzira, kushambadzira kweTV kunodhura, kunodzivirirwa nevateereri vako, uye kwakaoma kunongedza nenzira kwayo seimwe migero.

4. Nhepfenyuro

Kushambadzira kweredhiyo kunoreva nzvimbo dzekushambadzira dzinotaurwa dzinoburitswa pazviteshi zveredhiyo pakati pemimhanzi nezvimwe zvirongwa Iyi nzira yakatanga kusvika muna 1920 apo redhiyo yekutengesa yakatanga kuburitswa.

Kushambadzira kweredhiyo kwakanyanya kusimba kushambadza kwemuno nedunhu. Mazuva ano, podcast kushambadzira inzira yakafanana asi inoshanda, kunyanya kune vateereri venyika.

5. Chiitiko Kushambadzira

Zviitiko (zvese zviri-mumunhu uye rakapotsa) mikana yekubatana nevateereri vako uchisimudzira mhando yako uye zvigadzirwa. Iwe unogona kubata yako yega chiitiko (sezvinoitwa HubSpot nayo ZVINOGONA) muchimiro chemusangano, webinar, kutenderera, kana kudya kwemasikati.

Imwe nzira ye kushambadza kwechiitiko ndeyekutsigira chiitiko kana kutenga dumba kumusangano kana kuratidzwa kwekutengeserana. Izvi hazvidhuri pane kubata chako chiitiko, asi iwe uchiri kutora nhengo dzevateereri uye kusimudzira yako mhando.

6. Yakananga Mail

Kutumira tsamba kushambadzira kunosanganisira maposadhi, mapepa, uye katalogi dzakatumirwa dzakananga kudzimba dzevateereri vako. Yakananga tsamba yekushambadzira zano iri yehukama kupfuura vamwe pane ino runyorwa, asi zvakare inodhura kwazvo. (Funga nezve mutengo wepositi wega.)

Imwe nzira yekutumira tsamba ndeyetsamba yemagetsi, kazhinji kuburikidza neemail tsamba tsamba kana kukwidziridzwa. Izvi zvinopindirana nechikamu chedu chinotevera - digital advertising. Ndozvatichaburitsa zvinotevera.

Dhijitari Kushambadzira: Maitiro Ekushambadzira Pamhepo

Kubva nhasi, pane apera 4 bhiriyoni vanhu vachishandisa internet. Nhamba iyi yakwira mazana matatu kubva muzana kubva muna 300. Pfungwa iripo, kushandiswa kweterevhizheni kuri kukwirisa, uye hakusi kumira.

Kana iwe usiri kushambadzira online, iwe uri kuseri kwekakona. Kwete chete iyo internet inokupa iwe kunanga kuwana kune inopfuura hafu yehuwandu hwepasirese - kusanganisira inopfuura hafu yevateereri vako - asi zvakare inopa yakawanda nzira dzakasiyana siyana dzekushambadza.

Vatengesi ikozvino vane mukana wekusvika kune vavanotarisira vateereri pane akawanda mafonti, munzira dzakawanda, kune akawanda mabhajeti. Kune zvakare zvishandiso zvinoverengeka (mazhinji acho ari emahara) anogona kukubatsira iwe kuita yako yekushambadzira zano.

Heano maitiro akajairika ekushambadzira paIndaneti:

Kubhadhara Kutsvaga Kushambadzira

Kunyangwe Google, Yahoo, kana Bing, ese mainjini ekutsvaga ane avo akabhadhara kushambadzira. Izvi zvinonzi kubhadhara-per-click, kana PPC, uye inosanganisira kubhidha pamazwi akakosha uye kuisa kushambadzira kumusoro kana mativi emhedzisiro yekutsvaga.

Kana mumwe munhu akaita mubvunzo achishandisa imwe yeinjini dzekutsvaga, vashambadziri vane kugona kuratidza kushambadza nechepamusoro mhinduro dzekutsvaga. Ndizvozvo chii chinoita kuti PPC ive nesimba - inopa ako kushambadzira prime real estate pamberi pevanhu vatove kutsvaga nyaya dzakakodzera.

Heino muenzaniso paGoogle:

google ppc mienzaniso yakabhadharwa kushambadzira

Izvo zvinyorwa zvepamusoro mubhokisi dzvuku ndezvekushambadzira. Organic mitsva yekutsvaga, iyo yakauya semhedzisiro yeSEO, yaive pazasi pemepu snippet.

Dhawunirodha yedu yemahara Yekupedzisira Google Ads PPC Kit kuti udzidze zvese zvaunoda kuti uzive nezve yakabhadharwa kushambadza paGoogle.

Yemagariro Media Kushambadzira

Masocial media mapuratifomu anoziva kukosha kwavo zvirimo, ndosaka vachipa iyo sarudzo yekutsigira kana kusimudzira zvinyorwa. Zvemagariro midhiya kushambadza isa meseji yako pamberi pevateereri vako uye uvakurudzire kuti vabate, pinda-pinda, uye vatenge.

Zvakawanda uye zvakanyanya, masocial media masaiti ari kukoshesa nzvimbo yekushambadzira pamusoro pehunhu hwehupenyu nekuti, hazvo, zvinounza mari yakawanda.

Kunyangwe iwe uri kutsva kana bhizimusi nyowani bhizinesi, funga kumhanyisa mamwe enhau enhau. Izvi hazvingoshambadzi zvigadzirwa zvako nemasevhisi chete asi zvakare zvinokurudzira ako enhau midhiya mapeji uye kukura ako anotevera.

Mafurati akafanana Facebook, Instagram, LinkedIn, uye Twitter mumwe nemumwe ane yavo vhezheni yeshambadziro senge aya.

Heano maitiro avanoonekwa pane avo akasiyana feeds:

Facebook

akabhadhara kushambadzira muenzaniso facebook

Dhawunirodha bhuku redu remahara re50 Facebook Ad Mienzaniso Isu Takatobonyora.

Instagram

akabhadhara kushambadzira muenzaniso instagram

Dhawunirodha yedu yemahara gwara kudzidza maitiro ekumhanyisa Instagram kushambadzira, kutsanangura zvibodzwa, zvine mwero kubatanidzwa, uye kuyera kubudirira.

LinkedIn

akabhadhara kushambadzira muenzaniso linkedin

Dhawunirodha yedu yemahara gwara pane Maitiro Ekumhanyisa Akabudirira LinkedIn Ads.

Twitter

akabhadhara kushambadzira muenzaniso twitter

Dhawunirodha yedu yemahara gwara pane Mashandisiro Ekushandisa Twitter yeBhizinesi.

Native Ads uye Inotsigirwa Zvemukati

Vanotsigirwa zvemukati zvave zviripo kubvira 1922, apo mabrands aitsigira yakazara redhiyo inoratidza. Nhasi, zvinotsigirwa zvemukati zvinoreva zvakanyanya kune zvizvarwa kushambadzira uye bhurogu kana chinyorwa chemukati chakatsigirwa nemhando.

Wati wamboverenga chinyorwa cheBuzzfeed icho chakanyanya kudoma kana kukurudzira chimwe chigadzirwa kana sevhisi? Iyo ingangodaro yakatsigirwa neimwe mhando.

Buda ino, Zvikonzero gumi zvekuisa foni yako parwendo rwako rwunotevera, inosimudzirwa na agoda, hotera kana nzvimbo yekuchengetera nzvimbo. Inosimudzira zvakajeka mabasa eagoda? Kwete. Chinangwa chayo chikuru kufadza nekuzivisa, kunyangwe agoda ichitaurwa kakati wandei mune zvese zvirimo.

Pamusoro, iyo nline inoratidza kutsigira kwaagoda, chinguva chisati chatanga. Uye, paunenge uchitsikisa pasi peji, imwe shambadziro inogara mukati mezviri mukati.

Inotsigirwa zvemukati inzira yakanaka yekusimudzira mhando yako mune zvemukati vateereri vako vatoziva nezvayo.

Banner uye Ratidza Ads

Banner uye kuratidza kushambadzira ndiko kuwedzerwa kwekutsvaga kushambadzira uye kutevedzera yakafanana PPC modhi. Asi panzvimbo yechinyorwa-chakavakirwa kushambadzira, vatengi vanoona yakanyanya kutaridzika kushambadza.

kushambadzira banner kuratidza kushambadzira

Banner ads ndiwo mabhokisi akatwasuka ari pamusoro peji rewebhu, nepo maratidziro ekushambadzira ari madiki muchimiro uye anoratidzwa kudivi (senge mune skrini iripamusoro).

Kunyangwe iwe uchisarudza echinyakare anodhinda kushambadzira mumagazini kana zviteshi zvepasi pevhu kana kusarudza online kusimudzira pasocial media kana enjini dzekutsvaga, kune mashoma mitemo ayo anogadzira kushambadzira kukuru. Pazasi pane mamwe ekushambadzira akanakisa maitiro ekushandisa kune ako ese kushambadzira.

Kushambadzira Yakanakisa Maitiro

Kune akawanda akanakisa maitiro, matipi, uye manomano kana zvasvika pakushambadzira. Unyanzvi hwakagadziridzwa pamusoro pemakore, uye nekukwira kwekushambadzira kwemazuva ano uye midhiya mitsva, maitiro akanakisa anoramba achiratidza.

Muchikamu chino, zvakadaro, isu tichafukidza shanu dzakakurumbira kushambadza pfungwa dzichiri kushanda nhasi - zvisinei nekuti ndeipi nzira yekushambadzira kana svikiro rauri kushandisa.

Kana ikashandiswa nemazvo, aya maratidziro ekuita anozoita zvishamiso zvechiratidzo chako uye zvigadzirwa.

Kukwidza kumanzwiro.

Kunyangwe iwe usinga funge iyo ASPCA bhizinesi, yavo isingakanganwike Sarah McLachlan yekutengesa ndiyo yakanaka muenzaniso yekushandisa kukwidza pfungwa kukwezva vanhu kuti vatore matanho.

Kune vazhinji vedu, iyo mifananidzo mune iyo yekutengesa yakaoma kuona - isu tinogona kutofuratira. Asi sezvo ichidhonza pamwoyo yedu, isu tiri mukana wekupa kune mhuka dzinoshaya mushure mekuona zvinotyisa zvavanotarisana nazvo.

Studies inoratidza kuti vanhu vanovimba nemanzwiro, pane ruzivo, kuita zvisarudzo zvemhando. Mhinduro dzepamoyo kushambadziro dzinokanganisa chinangwa chemunhu chekutenga zvinopfuura zvemukati zvekushambadzira.

Kunyangwe iwe uchiedza kuburitsa mufaro, kusuwa, kutya, kana kutsamwa, kukumbira kune manzwiro kunogona kubatsira vavariro yako vateereri vanzwe meseji yako - kwete kungoverenga kana kuinzwa.

Gadzira shamwari dzakanaka.

Kana vatengi vakabatanidza chigadzirwa chako nemanzwiro emufaro, mamiriro ekubudirira, kana chinangwa chakazadziswa, ivo vanowanzo cherekedza, rangarira chigadzirwa chako kana sevhisi, uye vatenge.

Chaizvoizvo, iwe unogona kunge wanga uri pakugamuchira kwekupedzisira kweizvi usati watombozviziva. Wati wamboona iwe waunofarira mukurumbira kana Instagram influencer achimira aine chigadzirwa kana mhando uye wakazviona izvo iwe aida kuve, kuita, kana kutaridzika zvakafanana? Makambani anogadzira kubatana uku kwekushambadzira achitarisira kuti iwe sanganisira manzwiro ako akanaka nechigadzirwa kana sevhisi yavari kusimudzira.

Nziyo dzinobata senge "Nyika yose iri kudivi rako" muenzaniso wekubatsira vanhu kubatanidza hushamwari nemhando yeNationalwide. Coca-Cola ine mushambadziro wekushambadzira uyo unobatanidza chigadzirwa chavo neshamwari, mhuri, uye kunakidzwa. Paunotarisa izvo zvinwiwa zvekushandira kumafaro kana kuunza pikiniki, Coca-Cola inoda kuti iwe ufunge nezvavo.

Sezvaunogadzira kushambadza kwako, funga kuti ndeipi manzwiro, zvishuwo, kana zvinangwa zvaunoda kuti zita rako ribatanidzwe naro. Weave aya manzwiro kana zvinangwa mune ako kushambadza kuburikidza nenyaya kana mavhidhiyo. Tarisa vanokurudzira vanowirirana neyako yakakosha tsika uye maitiro uye nekuvasanganisira kusimudzira kushamwaridzana kwakanaka.

Gadzira bandwagon mhedzisiro.

Vanhu vanoda kukwana mukati. Hunhu hwevanhu. Iwe kana ini hatina kusangana nazvo.

Uye ichi chishuwo chevanhu chishuwo chinoita iyo bandwagon mhedzisiro inoshanda. Vanhu havadi kusiiwa. Ivo vanowana kukosha mumaonero ezera ravo, uye zvirokwazvo havadi kuve ivo vega kwete uchishandisa chazvino uye chikuru chigadzirwa.

Mhando dzakadai saMaybelline vanonzwisisa iyi pfungwa zvakanaka uye vanoshandisa iyo kushambadzira kwavo mukana. Chubhu imwe yemascara avo anotengesa zvakanyanya inotengwa mumasekondi maviri ega ega, huwandu hunosimbisa humbowo hwemagariro uye hunowedzera kutsigira kwavo "America's Favorite Mascara."

kushambadzira maybelline

Shandisa zvipupuriro zvevatengi, data rekuongorora, kana zvemukati zvinogovaniswa kushambadza rako rechiratidzo seyakafanira kutevera kana kutenga mukati. Tora imwe nzira nekusimudzira dhisikaundi yekugovana brand yako neshamwari kana nhengo yemhuri - kuti vateereri vako vaite kutengesa nokuti iwe. Chero nzira, shandisa kushambadza kwako kugadzira nzvimbo inosanganisirwa vanhu yavanoda kujoina.

Tarisa pane zvakanakira pane maficha.

Zvimiro uye mabhenefiti zvinhu zviviri zvakasiyana kwazvo. Zvimiro ndezvinhu zvechigadzirwa kana sevhisi yauri kutengesa, senge zviyero zvemubhedha kana izvo zvinoshandiswa zveproteine ​​bar. Bhenefiti, kune rumwe rutivi, tsanangura kuti nei munhu achifanira kutenga mubhedha kana protein bar kubva kwauri uye kuti hupenyu hwavo hwaizogona sei, zvakanaka, kubatsirwa nekutenga kwakadaro.

Kushambadzira kunofanirwa kutarisa kubatsiro uko chigadzirwa chako kana sevhisi inounza, kwete kutsanangura zvauri kutengesa panyama.

Funga nezve maSouthwest Airlines anoshambadza sei. Panzvimbo pekutsanangura, mutsetse netambo, izvo zvinopihwa neBhizinesi Sarudza tikiti, Maodzanyemba akadziva kumadokero anonyora mufananidzo wehupenyu hwaizove kana ukatenga. Mune ichi kushambadzira, ivo vanofunga nezve mabhenefiti.

kushambadzira kumaodzanyemba kwakadziva kumadokero

Panzvimbo pekuparadza yakakosha nzvimbo yekushambadzira pane chako chigadzirwa zvigadzirwa kana ruzivo rwebasa, taura nezvenzira dzekutenga dzinogona kukanganisa vatengi vako. Kana iwe uchizviita nemazvo, kushambadzira kwako, kwakazara-kushambadzira kwaizovakurudzira kuti vatsvage maficha vega.

Kuwedzera kutaura nyaya.

Kwete kusiyana nechishuwo chedu chekukwana mukati medu ndeyedu penchant yenyaya yakanaka. Nhoroondo inobatsira kupenda mufananidzo muhombe wechiratidzo kana kambani, kwete kungosimudzira chigadzirwa chimwe chete kana sevhisi. Zvakare, kana nyaya dzichinzwika nemumwe munhu, zviri nyore kwazvo kumukurudzira kuti atore matanho.

Kutaura nyaya ndiyo imwe nzira iwe yaunofanirwa kuyedza kupinza mukushambadzira kwako kwese. Muchokwadi, kana usati watanga kugadzira yako nyaya yechiratidzo yakazara, iwe unofanirwa kuita saizvozvo. tsvakurudzo inoratidza kuti nyaya dzinoratidza mucherechedzo se "zvinodikanwa, zvinotendwa, uye zvakakosha" ndidzo dzinonyanya kushanda pakubata nekufurira vatengi.

Njiva inoshandisa rondedzero mukati mayo mushandirapamwe wekudyidzana neOperation Kumba. Mavhidhiyo ane nyaya chaidzo dzemauto nevarume vavo vakabatanidzwazve. Izvo zvinoshambadzira hazvisimudzi zvakananga zvigadzirwa zveNjiva asi pachinzvimbo taura iyo Njiva brand nyaya (uye dhonza pane mashoma emoyo, zvakare).

Kusarudza yako brand brand kuchakubatsira iwe kudzidza kuti unganyatso kurukura sei yako brand mune zvese zvekushambadzira kuedza, kwete kungo shambadza.

Tevere, ngatitarisei mamwe eanonyanya kurangarirwa emishambadziro, mashoma ayo anoisa aya akanakisa maitiro mukuita.

Shanu Dzisingakanganwike Ad Campaigns

The zvakanakisa kushambadza ndivo vadzidzisi vakanakisa. Kunyangwe iko iko kunyora, dhizaini, yepakati, kana vateereri vateereri, mushandirapamwe wakaitwa zvakanaka unogona kugara uchikudzidzisa chimwe chinhu chitsva nezve kushambadza kana chinzvimbo.

(Funga nezve Westinghouse Electric's "Tinokwanisa kuzviita" shambadziro…)

Heano mishanu mishandirapamwe yakasiya chiratidzo chinoonekwa pane yekushambadzira nhoroondo.

1. Nike: Ingozviita

Mukupera kwema1980, Nike yakatanga yayo "Ingozviita" mushandirapamwe.

Panguva iyoyo, Reebok aive achitengesa kunze kweNike, uye Nike yaida kuita nekukurumidza kukwikwidza kurwisa sneaker conglomerate.

Asi yaisave chete iwo matatu-mazwi mutsara akawana kutarisisa kwepasirese. Mushandirapamwe wavo mutsva wekushambadzira wakananganawo nevanhu chaivo vanopfeka uye vanoshanda kunze mune zvigadzirwa zvavo, zvinopesana nekungori nehembe neshangu ivo pachavo.

kushambadzira nike ingozviita

Uku kusimba kwevanhu pamwe nechigadzirwa zvakabatsira Nike kubva pamamirioni mazana masere muna 800 kuenda kumadhora 1988 mabhiriyoni makore gumi chete gare gare.

2. Bhodhoro reA Absolut Vodka

Waizviziva here? Absolut's "Mabhodhoro Mumusango" ad akateedzana ndiwo mushandirapamwe wakarebesa usingavhiringidzike munhoroondo?

Mushandirapamwe uyu waive kuedza kwaAbsolut kukura zita ravo pasi rese, kunyanya muUnited States. Yairatidza bhodhoro raAbsolut mumaguta akasiyana siyana nenyika munyika.

kushambadza absolut vodka

Yakatangwa muna 1985 uye yakamhanya kusvika 2000 - ichigara makore anodakadza makumi maviri neshanu.

Mushandirapamwe waAbsolut wakabatsira kukura kambani kubva pachidimbu chidiki chemugove wemusika wevodka (2.5%) kusvika pamusoro pehafu yemugove weUS unounzwa kunze kwenyika.

Kusvikira nhasi, iyo Absolut brand ndiyo yechina pakukura mweya kambani, nekuda kwekutarisa kwenyaya yakazara, kwete chete icho chigadzirwa choga.

3. Miller Lite

Ivo vanhu vepaMiller Lite vakashandisa kusiyanisa kuzadzisa chinangwa chavo: kuwana "varume chaivo" ku nokuzvidira kunwa doro rakareruka. Navo Mushandirapamwe wekuti "Kura Zvikuru, Zvishoma Kuzadza", Vakachengetedza chinzvimbo chinotungamira mumusika wedoro wedoro kwemakumi makumi emakore mushure mekuratidzira uku kwekutanga.

kushambadza miller lite

4 Volkswagen

Kunyangwe Volkswagen yarega zviri pamutemo kugadzirwa kwayo kweBeetles, inoyevedza "Funga Zvidiki" mushandirapamwe ichave yakadzika midzi mukushambadzira nhoroondo.

Doyle Dane & Bernbach (DDB) inoshambadzira agency yaiziva kuti yaifanirwa kuchinja pfungwa dzevatengi kana ichida kukwikwidza nevatungamiriri veindasitiri. Nekudaro, VW yakabvuma kuti kunyangwe hazvo Beetle raive diki, raive richiri simba rekutarisirwa uye rinokosha kutenga.

kushambadzira volkswagen

Kuvimbika uye kutendeseka zvakaenda a refu nzira mumushandirapamwe unoita kunge mudiki.

5. Ma X maviri

Iine edgy yayo, inotonhorera, uye yakanyatsogadzirwa aesthetic, hazvishamise Mushandirapamwe we "Munhu Anonyanya Kufarira Munyika" isa Dos Equis pamepu.

Mushandirapamwe uyu wakagadzira kushamwaridzana kwakanaka pakati pedoro reDos Equis uye kunzwa kwekunetseka uye kugadzikana. Kutengesa kwakakurumidza kusvetuka ne22% mushure mekutanga kwemushandirapamwe.

kushambadzira dos equis

Chakatonyanya kushamisa ndechekuti Dos Equis akawana budiriro sei panguva iyo hwahwa hwekugadzira hwaibata nzvimbo mumusika uye kupinza doro kwakatora 4% kurova. Mushandirapamwe uyu waive chinhu chikuru chebudiriro iyoyo.

Kuti udzidze kubata bata vateereri vako, dzidza kubva kune nyanzvi. Aya maratidziro muenzaniso wakanaka wekuti mabhureki akashandisa sei nyaya chaidzo, vanhu chaivo, uye kutaura chaiko kusimudzira mabhizinesi avo.

Kushambadzira Kunobatsira Iwe Kukura Zvirinani

Yakashongedzerwa nedense, ine simba nhoroondo, kushambadzira chishandiso chinoshamisa chekuwedzera kune yako yekushambadzira turu bhokisi.

Pakati pekushambadzira kushambadzira, redhiyo kutsigira, kushambadzira kweTV, uye kusimudzira midhiya enhau, mikana yekushambadza nekusimudzira maraki yako haigume.

Kuti unyatsobatana nekuita nevateereri vako, taura mutauro wevatengi vako, kumbira kumanzwiro avo, uye pinda muchishuwo chavo chekuve chikamu chenharaunda, gadzira yakajeka uye ndeyechokwadi nhoroondo yemhando kuratidza kuti marangi yako anoenderana sei nehunhu hwavo.

Nekushandisa aya akaedzwa uye echokwadi maitiro kune ako kushambadzira, iwe unovaka iyo magneti brand inokwezva vatengi, inosimbisa zvinotevera, uye inogadzira mari.

Ita izvi uye zita rako rinokura rive zita remhuri rinomira muyedzo wenguva - sekushambadza pachako.

 

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