Yekupedzisira Nongedzo kuAmazon Kushambadzira

Ndiri kuda kubheja, pese paunenge uine hurukuro dzekushambadzira nechikwata chako, unowanzo kurukura matatu kana mana mapuratifomu emagariro - Facebook? Check. Instagram? Check. Pinterest? Check.

Asi - ko Amazon?

Muna 2018, Amazon yakatanga "Amazon Advertising", (yaimbove Amazon Marketing Services, kana AMS), seye yekutsvaga yekushambadzira mhinduro yevatengesi veAmazon. Zvakafanana nekubhadhara-per-tinya kushambadza paGoogle, vatengesi vanobhadhara chete kana vatengi vatinya pazvishambadziro.

AMS iri kukura nokukurumidza. Muchokwadi, mihoro yeAmazon ad inofungidzirwa kuti inosvika 12.75 bhiriyoni muna 2020, ine chinonakidza 23% kukura kubva 2019.

Kana iwe usati watoshandisa AMS, timu yako inofanirwa kuzvifunga. Amazon Advertising inogona kuve yakakosha yekushambadza chikuva kumabhizinesi mazhinji, pamwe neimwe yakanaka imwe nzira kuGoogle neFacebook.

Kuti ikubatsire kuti utange kushambadza paAmazon, isu takagadzira iyi yekupedzisira gwara rinoburitsa mhando yega yega ad iwe yaunogona kumhanya paAmazon uye mamwe eakanakisa maitiro. Verenga kuti udzidze nzira yekushambadza pa ecommerce papuratifomu muna 2020.

Ramba uchiverenga, kana kusvetukira kune yakasarudzika mhando yeAmazon kushambadzira:

1. Amazon Inotsigirwa Ads

2. Amazon Musoro Wemusoro Kutsvaga Ads

3. Amazon Chigadzirwa Ratidza Ads

4. Amazon Native Ads

5. Amazon Vhidhiyo Ads

6. Zvitoro zveAmazon

Amazon Kushambadzira Isu

Kunyangwe isu tichange tichitsanangura mhando shanu dzakasiyana dzekushambadzira dzeAmazon dzine maitiro akasiyana, heano matipi manomwe akajairika ekuumba anobudirira. Amazon kushambadzira zano:

1. Sarudza zvinangwa zvako.

Kunyangwe iwe uchida kutyaira kwakawanda kutengesa kana kusimudzira ruzivo rweamaki, Amazon inokutendera iwe kuenzanisa zvinangwa zvako nezvinangwa zvako. Semuenzaniso, unogona kuona yako Kushambadzira Mari Yekutengesa (ACoS) semetric yako yekubudirira kana iwe uchitarisa pakutyaira kwakawanda kutengesa.

Neimwe nzira, iwe unogona kuona zvinoonekwa semetric yako yekubudirira kana iwe uri kutarisa kuwedzera ruzivo rwemhando.

Neraki, Amazon inokamura peji yechigadzirwa kusvika ku "Zvinangwa" kana zviri nyore kwauri kuti uone kuti ndechipi Amazon ad chigadzirwa chinoshanda zvakanyanya kwauri zvichienderana nezvinangwa zvako. Semuyenzaniso, mavhidhiyo ads, kuratidza ads, odhiyo ads, uye tsika kushambadzira mhinduro inokurudzirwa kana chinangwa chako chiri chekukudza chiziviso.

Nekushanda uchidzokera kumashure kubva pazvinangwa zvako, unova nechokwadi chekuti zano raunoshandisa paAmazon rakanyatsokodzera bhizinesi rako zvaunoda.

2. Sarudza zvigadzirwa zvakanaka zvekushambadzira.

Kushambadzira zvigadzirwa zvako zvinozivikanwa zvinokupa iwe yakanakisa mukana wekushandura kudzvanya kuita zvekutenga. Iwe unofanirwa zvakare kuve nechokwadi chekuti zvigadzirwa izvi zvirimo uye mutengo wakakwikwidza.

Neimwe nzira, pamwe une chigadzirwa chitsva kana sevhisi yaungade kuwedzera kuziva. Paunenge uchisarudza zvigadzirwa zvakanaka kana masevhisi ekushambadzira, iwe unozoda kuchengeta zvinangwa zvako mupfungwa, uye zvakare ita shuwa kuti waita tsvakiridzo yako kuti uone. kunyangwe Amazon iri ipuratifomu chaiyo kuratidzira zvigadzirwa zvako pakutanga.

3.Craft rakajeka, rakapfupika, uye rinogombedzera chigadzirwa ruzivo mapeji.

Kushambadzira kweAmazon kunogona kukwezva vatengi kuti vashanyire ako mapeji ezvechigadzirwa, asi peji rezvigadzirwa ndiro rinozopedzisira rashandura vatengi vacho kuva vatengi. Kugadzira rinogutsa peji rezvechigadzirwa, funga kusanganisira iwo akarurama uye anotsanangudza mazita, epamusoro-soro mifananidzo, uye akakodzera uye anobatsira ruzivo rwechigadzirwa.

4. Sarudza kwaunoda kuisa kushambadza kwako.

Amazon inopa akasiyana zvigadzirwa mukati meayo akazara kushambadzira suite - semuenzaniso, iwe unogona kugadzira izwi kushambadza kuratidza kune ese-inogoneswa-madivaysi madhijitari, vhidhiyo kushambadzira kutenderera paFire TV kana maAmazon-akasarudzika masosi senge IMBD, kana kuratidza kushambadzira kukwezva vashandisi veAmazon kune yako brand.

Kana waona kuti izwi, vhidhiyo, kana kutsvaga zvakakunakira iwe, unozoda kuongorora sarudzo dzakasiyana siyana, kusanganisira inotsigirwa yemhando yekushambadzira maringe neyakatsigirwa chigadzirwa ads (yatichakurukura mudanho rinotevera).

Ramba uchifunga, kune matani emikana yekuisa kushambadzira kwako pamidziyo yakasiyana-siyana kana masaiti ane Amazon, saka funga kugadzira. Zvichida kushambadzira kweaudio inoridza pa Alexa-enbed zvishandiso inonyatsokodzera bhizinesi rako, kana pamwe iwe uchawana yepamusoro ROI neAmazon DSP, iyo inokutendera iwe kusvika kune vateereri veAmazon pane ese ari maviri Amazon uye echitatu-bato masaiti uye apps.

5. Edza mabhenji akatsigirwa maringe nezvigadzirwa zvakatsigirwa.

Kuti titarise mutsauko uripo pakati pemhando dzinotsigirwa maringe nezvigadzirwa zvinotsigirwa, ngatitarisei muenzaniso unotevera.

Pandinotsvaga "Chikafu chevana" paAmazon, iyo yekutanga yakatsigirwa kuiswa kwandinoona iri Gerber's inotsigirwa yemhando yekutumira, iyo inosimbisa mashoma akasiyana Gerber zvigadzirwa kuwedzera brand kuziva uye kutyaira kutengesa:

Gerber inotsigirwa brand pa amazon

Nekudaro, funga zvinoitika pandinodzvanya pane yega Gerber mwana chikafu chigadzirwa. Pazasi kurudyi rwechigadzirwa skrini pazasi pebhatani rekuti "Tenga Zvino", ndinoona a Anofara Mhuri Nhengo kushambadzira kwechigadzirwa chemumwe munhu - Stage 4 Fibre & Protein yemwana homwe dzehomwe:

inofara yakazara inotsigirwa chigadzirwa pa amazon

Uyu ndiwo musiyano uripo pakati peiyo yakatsigirwa marangi maringe neye yakatsigirwa chigadzirwa posvo. Zvichitaurwa zviri nyore, a brand inotsigirwa posvo inogona kuratidza mashoma ako zvigadzirwa kana masevhisi, uye pakupedzisira anonyanya kukodzera kumakambani ane chinangwa chekuwedzera chiziviso cheruzivo kutenderedza yakazara chigadzirwa chigadzirwa.

Zvimwe, a chigadzirwa chinotsigirwa post inodhura-per-click (CPC) ad inosimudzira yega chigadzirwa zvinyorwa paAmazon. Kana iwe uchitarisira kutyaira kutengesa kune chimwe chigadzirwa kana iwe uchida kunanga niche vateereri (semuenzaniso, chero munhu akatodzvanya pane chigadzirwa chemukwikwidzi), iyi inogona kunge iri sarudzo iri nani kwauri.

6. Shandisa chikamu chakanangana nekutarisa.

Amazon inopa kufambira mberi kunongedza mashandiro kuti ikubatsire kuratidza zvigadzirwa zvako padivi pezvigadzirwa-zvakatemerwa zvakanyanya, kana kunyange padivi pezvigadzirwa zvine hukama - semuenzaniso, kana iwe uchitengesa K-makapu yekeurig, unogona kushandira ad yako kune vashandisi veAmazon vakatsvaga "keurig".

Nekushandisa Product Attribute Targeting, unokwanisa kuratidza ads kune vatengi vakaratidza kufarira zvimwe zvigadzirwa mukati meindasitiri yako. Uku kugona kwekunangisa kwepamberi kunokubatsira kuti uwedzere kushanda kwema ads ako. Uyezve, zvinokutendera kuti uwedzere kucherechedzwa kwemhando nevateereri vane chinangwa chepamusoro.

Semuyenzaniso, pandinotsvaga mabhasiketi paAmazon ndodzvanya pachigadzirwa cheWilson, ndinogona kutsveta pasi ndoona chikamu chakanyorwa kuti "Zvigadzirwa zvakatsigirwa zvine chekuita nechinhu ichi":

zvigadzirwa zvinotsigirwa zvine chekuita nebasketball pa amazon

Avid basketball vatambi vangangofarira kutarisa pamabvi braces kana emitambo koni, zvichiita kuti iyi ive inoshanda ad kuiswa. Kunyange kana vatengesi vasiri 'mu

kunyangwe ndisiri mumusika izvozvi, ndichachengeta mabhureki aya mukufunga nezveramangwana.

7. Tora mukana wemazwi asina kunaka ekuderedza kutambisa nguva.

Izvo zvakakosha kuti udzivise kutambisa mari yekushambadzira nekubatanidza mazwi asina kunaka - kana kuti ndeapi mazwi akakosha iwe regai kuda kuzviratidza - kudzivirira kushandira ad yako kune vanhu vasingatendeuke.

Funga, semuenzaniso, musiyano pakati pekutsvaga kwe "granola bars" nekutsvaga "KIND granola bars". Iwe hausi kuda kuoneka mukutsvaga "KIND granola bar", kana mushandisi akatsunga kutsvaga chaiyo granola brand.

Nechikonzero ichi, ungangoda kuisa mabhureki akaita se "KIND" kana "Chewy" mune yako yakashata keyword rondedzero, kuti ad yako igone kupihwa kune vashandisi nekufarira kwakawanda mukushandisa akasiyana granola brand zvigadzirwa.

Iwe zvakare unozoda kuisa mazwi asina kunaka kana asingaenderane nechigadzirwa chako kudzivirira kutambisa mari yako yekushambadzira kune vanhu vasingafarire chigadzirwa chako. Semuenzaniso, kana chigadzirwa chako chisina gluten-isina, iwe uchazoda "gluten yemahara" pane yako yakashata keyword list.

Pamusoro pezvo, iwe unogona kufunga kuwana zvakanyanya kunanga kushambadza kwako kune diki, rine chinangwa chepamusoro boka revanhu. Pane kungonanga "granola bar", unogona kuedza kunanga "low-shuga granola bar", semuenzaniso.

Amazon Inotsigirwa Ads

Amazon Inotsigirwa Chigadzirwa Ads inobhadhara-pe--kudzvanya, kiyi-yakanangwa inoratidzira kushambadzira kweayo ega zvigadzirwa zvinoonekwa pane zvekutsvaga mhinduro uye chigadzirwa ruzivo mapeji. With Sponsored Chigadzirwa Ads, kune matatu marudzi emazwi akakosha aunogona kubhidha pauri kana iwe ukafunga kukwidziridza bhuku rekutarisa - yakafara, chirevo, uye chaiyo.

inotsigirwa sock chigadzirwa pa amazon

Mazwi akakosha anogona kusanganisira mazwi pamberi uye mushure mechinangwa chekiyi, senge "white hand mixers", kana iwe uchitengesa musanganiswa wemaoko. Kutarisa aya mazwi makuru kunofumura kushambadzira kwako kune huwandu hukuru hwetraffic.

Mashoko emashoko tarisa kuti kutevedzana kwemazwi aunoshandisa kunoshandura sei mamiriro emubvunzo. Semuenzaniso, "stainless simbi ruoko musanganisi" inoratidza kuti unotengesa masanganiswa emaoko. Asi "hand Stainless simbi musanganisi" inoratidza kuti unotengesa Stainless simbi musanganisi, asi kwete hazvo Stainless simbi maoko musanganisi.

Mashoko chaiwo ndiwo anonyanya kumanikidza mhando yeshoko rakanangana - kutsvaga kwemushonga kunofanirwa kunge iine iro chairo kiyi kuti ad yako iratidze uye hapana mazwi anogona kuuya pamberi kana mushure mekiyi kiyi. Semuenzaniso, kana ukasarudza kunanga chaiwo mazwi akakosha, unogona kunanga kushambadza kwe "hand mixer", asi haizoratidze kumubvunzo we "electric hand mixer".

Uchishandisa Sponsored Chigadzirwa Ads, iwe unogona zvakare kushandisa otomatiki kiyi kutarisisa, iyo inosimudza algorithm yekunangisa iwo akakosha akakosha mazwi ezvigadzirwa zvako zvechigadzirwa.

Kuyera kuita kwema ads ako, Sponsored Product Ads inopa chishandiso chekubika chinoratidza kudzvanya kwako kushambadzira, kushandisa, kutengesa, uye mutengo wekushambadzira wekutengesa (ACoS).

Amazon Inotsigira Ads Akanaka Maitiro

Targeting

NeAmazon Sponsored Product Ads, unogona kuwana mazwi akakosha ane mitengo yakaderera yekushandura uye mureza iwo asina kunaka. Nenzira iyi, Amazon inomira kuratidza yako ad kune vatengi vanotsvaga iyo mibvunzo. Kuve nechokwadi chekuti iwe unomira mamwe mazwi akakosha seasina kunaka kwakakosha - kunyangwe aya mazwi akakosha ane yakanyanya kudzvanya-kuburikidza-chiyero, yavo yakaderera shanduko zvinoreva kuti vangangove vasiri kusvika kune chaiyo mhando yevatengi.

Kubhejera

Inowanikwa muManual Targeting ad mushandirapamwe, iwe unogona kuwedzera Bhidha + kuti uwedzere mikana yekushambadzira kwako kuoneka pamusoro pemhedzisiro yekutsvaga. Unogona chete kushandisa Bhidha + pane shambadziro dzinokodzera kuoneka pamusoro pemhedzisiro yekutsvaga, asi kana ukadaro, unogona kuwedzera bhizimusi rako rekukwira kusvika pa50%, uchichengeta makwikwi ako epamusoro anoita kukwikwidza, pasina kugara uchigadzirisa mabidha ako. nemaoko.

Amazon Headline Kutsvaga Ads (aka Inotsigirwa Brand Campaigns)

semuenzaniso weamazon musoro wenyaya wekutsvaga kushambadzira kwehombodo yemunhu

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Parizvino inozivikanwa seSponsored Brand Campaigns, iyi mhando yekushambadzira kweAmazon inokutendera iwe kusimudzira kiyi-yakanangwa kushambadzira kwezvakawanda zvigadzirwa pamusoro, pazasi, uye padivi pekutsvaga mhinduro.

Uchishandisa Sponsored Brand Campaigns, unogona kunanga marudzi matatu emazwi akakosha - akaiswa makiyi echigadzirwa, anopindirana echigadzirwa mazwi, uye anotsigirwa zvigadzirwa otomatiki kunanga mazwi.

Yakapiswa chigadzirwa mazwi akakosha mubatanidzwa wezita rako rechiratidzo uye chigadzirwa chaunotengesa.

Yakarongeka chigadzirwa makiyi isumbu rezvigadzirwa zviviri zvakasarudzika zvinokanganisa kudiwa kweumwe neumwe uye zvinogona kutengeswa pamwechete (senge ketchup nemasitadhi).

Sponsored zvigadzirwa otomatiki akananga mazwi akakosha mibvunzo yekutsvaga yawakatowana kubudirira nayo uchimhanyisa otomatiki yakanangwa inotsigirwa chigadzirwa mishandirapamwe.

Sponsored Brand Campaigns zvakare inoita kuti iwe uratidze kusvika kune matatu akasarudzika zvigadzirwa mumashambadziro ako, gadzirisa yako ads 'mufananidzo, musoro wenyaya, uye peji yekumhara, uye kunyange kuyedza zvinhu izvi.

Pazasi pane chifananidzo kubva kuAmazon icho chinodonongodza mazwi akakosha iwe aunogona kushandisa kune ako akatsigirwa marasha emakampeni:

Amazon inotsanangura mhando dzakasiyana dzemashoko akakosha.

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Kuti uone kuti imarii yaunobhadhara kune Sponsored Brand Campaigns, Amazon inoshandisa mubhadharo-per-click, auction-based pricing model, saka hauzombofa wakabhadhara kupfuura iwe yaunobhidha pakudzvanya. Pamusoro pemanyorero ekubhidha, unogona kusarudza otomatiki kubhidha, iyo inogonesa yako ads kuti ishanduke.

Kana iwe uchida kuziva kuti kushambadzira kwako kuri kuita sei, Sponsored Brand Campaigns inopa yekuzivisa inoratidza kudzvanya kwako kushambadzira, kushandisa, kutengesa, kufungidzirwa kuhwina kwemazwi akakosha, uye ACoS (Kushambadzira Mutengo Wekutengesa).

Pazasi, Shirt Vanopinda vanosimudzira matatu eT-shirts avo. Kudzvanya pane imwe neimwe yehembe inoenda zvakananga kune chigadzirwa peji. Nekudaro, kudzvanya bhatani re "Shop Now" pazasi kopi inokuendesa kuAmazon Store yayo:

Shirt Vanopinda maAmazon misoro yekutsvaga kushambadzira pamusoro pemhedzisiro yekutsvaga.Image Source

Sponsored Brand Campaigns Akanaka Maitiro

Ad Kugadzira

Ipfungwa yakanaka kuisa zvigadzirwa zvitatu zvemhando yepamusoro muSponsored Brands Campaign yako kuti uwedzere huwandu hwekudzvanya uye kutengesa kunogadzira ako ads.

Amazon inokurudzirawo kusanganisira bhenefiti yepamusoro yechigadzirwa chako mumusoro wechishambadzo chako nekuti vatengesi venhare vanongoona iwo ad mufananidzo mukuru uye musoro wenyaya.

Pamusoro pezvo, kana uchitsanangura chigadzirwa chako, edza kusati chigadzirwa chako "#1" kana kuti "Mutengesi Akanyanya" - shambadziro yako haitenderwe.

Testing

Kuti umhanye bvunzo dzakanyatsojeka uye dzine zvibereko, funga nezve kungochinja imwe chete panguva, kumhanya kweanenge mavhiki maviri, uye simbisa kubudirira kwemiedzo yako kune zvinangwa zvebhizinesi.

Kumhara Peji Dhizaini

Uine Sponsored Brands, unogona kunongedza vatengi kuchitoro chako cheAmazon kana peji rezvigadzirwa. Funga kuyedza masiyano emapeji echigadzirwa anoshandura sei vashanyi kuva vatengi, pamwe nemarongedzero anoita zvigadzirwa zvako.

Amazon Chigadzirwa Ratidza Ads

amazon-Chigadzirwa-Ratidza-Ads

Chigadzirwa chinoratidza kushambadzira chiri kubhadhara-per-tinya shambadziro dzinoonekwa pamapeji enongedzo echigadzirwa, mapeji eongororo yevatengi, pamusoro peiyo peji rekupa, uye pazasi mhedzisiro yekutsvaga.

Iwe unogona zvakare kuisa kushambadza uku pane yakasiyiwa ngoro maemail, ekutevera-kumusoro maemail, uye ekurumbidza maemail. Chinangwa chavo chikuru ndechekuyambuka-kutengesa kana kusimudzira vatengi vako.

zvigadzirwa zvinotsigirwa zvine chekuita nereza pamazoni

Uchishandisa zvigadzirwa kuratidza kushambadzira, unogona kushandisa maviri marudzi emushandirapamwe wekutarisa: chigadzirwa uye kufarira. Chigadzirwa chinotarisa chimiro chechimiro chekutarisa, kuti iwe ugone kunongedza chaiwo zvigadzirwa uye zvine hukama zvikamu. Kufarira kunongedza Hunhu hunhu hwekunongedza, saka unogona kunanga shopper kufarira uye kusvika kune vakawanda vateereri.

Chigadzirwa chinoratidza ads zvakare chinokutendera iwe kuti usarudze kuti ndeapi-mu-chikamu mapeji aunoda kushambadza paari, ita yako kugadzira, uye inopa yekubika chishandiso chinoratidza kudzvanya kwemakampani ako, kushandisa, kutengesa, kushambadza mutengo wekutengesa (ACoS), tsanangudzo peji peji. , shandisa, zvikamu zvinotengeswa, kutengesa kwese, uye avhareji mutengo-pa-kudzvanya (ACPC).

Amazon Chigadzirwa Ratidza Ads Akanaka Maitiro

Targeting

Shandisa chigadzirwa chakanangana nemapeji emukwikwidzi, anowirirana nezvechigadzirwa mapeji, uye yako wega chigadzirwa mapeji kuyambuka-kutengesa uye kusimudzira zvigadzirwa zvakafanana. Kushandisa chigadzirwa chakanangana nezvikamu zvine hukama zvakare kunowedzera kusvika kwako kune zvikamu zveAmazon katalogi ine hukama nezvigadzirwa zvako.

Ad Kugadzira

Paunenge uchigadzira misoro yako, Amazon inokutendera kuti ubatanidze mitsara yakaita se "Exclusive", "Itsva", "Tenga Izvozvi", uye "Chengetedza Izvozvi", asi kuita zvirevo se"#1" kana "Beat Seller" kuchaita kuti shambadzo yako irambwe.

Amazon Native Ads

Amazon Native Ads ads aunogona kuisa pane yako brand webhusaiti. Kune marudzi matatu emashambadziro emunharaunda: kurudziro ads, kutsvaga ads, uye tsika ads.

Mazano ekushambadzira kushambadzira kwaunogona kuisa mumapeji echinyorwa chechigadzirwa pawebhusaiti yako. Aya ads ane simba, saka Amazon inozadza yako yakakosha chigadzirwa kurudziro zvichibva pane rako rewebhu peji zvemukati uye vashanyi.

Chinovhara pena 2020-10-13 pana 2.28.30 PMImage Source

Tsvaga ads ndidzo shambadziro dzinowanikwa pawebsite yako zvichibva pamazwi akakosha anotsvaga vatengi vako paAmazon kana pawebhusaiti yako.

Tsvaga kushambadza paAmazon.

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Tsika kushambadza inokutendera iwe kuti usarudze yako assortment yezvigadzirwa zvaungade kusimudzira uye kuzviisa pane chako chigadzirwa chinyorwa.

Tsika kushambadzira paAmazon inoratidza shangu dzevanomhanya dzevarume.

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Amazon Native Ads Akanaka Maitiro

Kungofanana nekufona-ku-kuita pane blog blog, ita shuwa kuti ako ekuzvarwa ekutengesa kushambadzira akakodzera zvakanyanya kune iwo mapeji iwe aunoisa pairi. Nenzira iyi, kana vashanyi vewebhusaiti yako vapedza kuverenga yako posvo, iwo ma ads inhanho inotevera inoteedzera uye inogona kutungamira kune kumwe kutendeuka.

Amazon Vhidhiyo Ads

Amazon Vhidhiyo Ads ads aunogona kuisa panzvimbo dzeAmazon-varidzi seAmazon.com uye IMDb, Amazon zvishandiso seFire TV, uye akasiyana zvivakwa pawebhu. Unogona kutenga Amazon vhidhiyo ads zvisinei kuti unotengesa zvigadzirwa paAmazon here kana kwete, uye unogona kuseta yako yekumisikidza peji seAmazon chigadzirwa peji, yako webhusaiti, kana chero imwe peji rewebhu painternet.

muenzaniso wepeloton vhidhiyo kushambadzira pa amazon

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Kana iwe uchida kushanda neAmazon vhidhiyo ad consultants, unogona kusaina kune yavo inotungamirwa-sevhisi sarudzo, asi kuti uve unofanirwa, iwe kazhinji unofanirwa kushandisa mari shoma yemadhora makumi matatu neshanu pamavhidhiyo ads.

Zvitoro zveAmazon

Vashandisi vanogona kusimudzira yavo mhando kana chigadzirwa pane yako wega yakawanda peji Amazon Store. Uchishandisa matemplate eAmazon kana kudhonza-uye-kudonhedza matiles, unogona kuratidza zvigadzirwa zvemhando yako kana portfolio yebasa.

NeAmazon Stores, mabhenji anowana iyo Amazon URL uye anogona kuona traffic analytics, inovagonesa kuchengeta track yekutengesa, traffic traffic, uye kushambadzira kushambadzira.

Pamusoro pezvo, kugadzira iyo Chitoro cheAmazon mahara.

Zvitoro zveAmazon Zvakanakisa Maitiro

Paunenge iwe wagadzira iyo Chitoro cheAmazon, unogona kushandisa analytics chishandiso kuti uwane iwo ekumusoro anoita mazwi akakosha akashandura kutengesa. Pamusoro pezvo, iyo analytics chishandiso inokuzivisa iwe izvo zvigadzirwa zvinotengesa.

Izvi zvinokuzivisa iwe kuti ndezvipi zvigadzirwa zvaungade kufunga nezve yakabhadharwa kushambadzira mushambadziro. Uyezve, inoratidzawo kuti vangangove vatengi vanofarira.

Pazasi pane muenzaniso weiyo Chitoro cheAmazon:

Kicheni Smart Smart Chitoro chine zvigadzirwa zvavo zvakanaka.

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Paunogadzira iyo Amazon Chitoro, akanakisa maitiro akafanana neakanakisa maitiro eayo chero peji yekumhara - shandisa yakajeka mifananidzo, nyore-kuverenga zvinyorwa, uye yakajeka mitengo. Pamusoro pezvo, ita shuwa kuti unoratidzira zvigadzirwa zvako zvepamusoro soro. Kana iwe unogona kusarudza kuunza zvigadzirwa zvitsva paChitoro chako futi.

Usati wagadzira Chitoro chako, huya nezvigadzirwa zvaunoda kuratidza pakufamba kwako. Wobva wanyora zvigadzirwa zvako zvese zvaucharatidza pamapeji iwayo. Chekupedzisira, unganidza iwo akajeka, ehunyanzvi mapikicha echigadzirwa chako, nyora zvinyorwa zvako, uye nyora mitengo yako.

pakupedzisira, kutengesa kuAmazon inogona kuve inokanganisa nzira yekutengesa yeecommerce brand. Sezvo vatengi vachiramba vachitsamira pakutenga pamhepo, kushambadzira kweAmazon kunogona kuita basa rakakura mukutengesa kwako pamhepo.

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