Sei & Mashandisiro Ekushandisa Instagram Shopping Kuti uwedzere Bhizinesi Rako Rwepamhepo

Instagram yakave iyo inozivikanwa kwazvo kushambadzira mapuratifomu uye, nekudaro, zvakare ichiva nzvimbo yakatarisana nemazano ekutengesa. eMarketer akafanotaura izvozvo 75.3% yemabhizinesi eUS achange achishandisa Instagram panosvika 2020 uye izvi zvinogona kurohwa ne Facebook chete ne87.1% yevatengesi vekuUS vachisiya mamwe mapuratifomu kumashure. Statista yakaratidza kuti India inyika yechipiri inotungamira nyika inotungamira maererano nevashandisi vepa Instagram (88 miriyoni) kubva muna Kubvumbi 2020 mushure meUSA nemamirioni zana nemakumi maviri nevashandisi vepa Instagram.

Mufananidzo Source: eMarketer

Nekukuudza izvi, isu tinongoda kukuita iwe kuti uone kuti kana bhizinesi rako risati rasvika pa Instagram, uri kurasikirwa nemitoro yemikana mikuru uye unogona kuzodzokera shure kumabhizinesi ayo akatoita kuvapo kwavo pachikuva uye vakavaka kufungidzira kwakanyanya kune vavanotarisana navo. Nerombo, hazvisati zvanyanya kunonoka kuwedzera bhizinesi rako kuburikidza nemapuratifomu enharaunda; dambudziko roga nderekuti zvinongowedzera kurwadza kukwikwidza iripo uye kukwidza kupfuura vakwikwidzi vako sezvo nguva ichipfuura.

Nekudaro, iwe nekukurumidza iwe paunounza bhizinesi rako ku Instagram, zvingave nyore kuve kukwezva vateereri vakakura.

Kubatsira mabhizinesi kushambadzira, Instagram iri iyo yega kuunza e-commerce kune iyo flagship kuburikidza Instagram Shop. Mwaka wadarika, Instagram yakatenderedzaTarisa ne Instagram”Chinhu icho chichitendera vanhu kutenga zvigadzirwa zvavanopfekera vasina kusiya App.

Nekudaro, zviri zvachose pauri kana iwe uchida kuramba uine mukwikwidzi kana njodzi yekubuda mujaho zvachose. Kana iwe uchida kukura bhizinesi rako repamhepo, kutanga, iwe unofanirwa kumisa iyo Instagram Shop. Pano, iwe uchadzidza zvinenge zvese zvaunoda kuziva nezvekuita bhizinesi kuburikidza neAlpha Shopping.

Iyi positi, kutanga, inokurukura izvo Instagram Shop inoreva uyezve inokutungamira:

  • Maitiro ekumisa iyo Instagram Shop
  • Nzira yekusimudzira yako chigadzirwa kabhuku mu Instagram Shop
  • Maitiro ekuongorora sei kufambira mberi kwako paAnga Shopu yeAlpha

Chii chinonzi Instagram Shop?

Instagram Shop ndiyo yechangobva kuburitswa Instagram chishandiso icho chinoita kuti mabhuroka nemabhizinesi abatanidze chinyorwa chavo chechigadzirwa neyemabhizimusi profiles, zvigadzirwa zvemathegi, uye kusimudzira zvigadzirwa izvozvo zvakananga neka Instagram feed post, Nhau, Ongorora tabhu, uye Shopu tab.

Ngationgororei iyo iyo Instagram Shop inoratidzika.

Iyo inotevera mufananidzo inoratidzira mhando yezvakagadzirwa nemaoko "Ellementry" pamwe chete neyechigadzirwa chinyorwa. Iyi katuratiki yechigadzirwa ichakubvumidza iwe kuti uone zvese zvigadzirwa zvavo pasina kusiya kwako Instagram app.

Instagram Shop inokutendera zvakare kuti uchengetedze zvinhu kune iyo wishlist. Izvo zvinoitika zvinotevera zvinosiyana kune vatengi vakasiyana uye mabhizinesi zvichienderana nenzvimbo yavo.

For ikozvino, Checkout ne Instagram inowanikwa inongowanikwa kune vatengi veUS chete uye mabhizinesi akasarudzwa. Kwasara pasi rese, vatengi vachiri kuzopihwa "Tarisa pane Webhusaiti”Bhatani kuti utenge. Nekudaro, kuwanikwa kweCheckout neAlifonia ficha kunogona kuwedzera kune vatengi vedzimwe nyika mune ramangwana.

Instagram Shop inopa iwe rusununguko rwe tagging zvigadzirwa mune zvako kutumira, izvo zvakafanana nekumaka shamwari dzako. Inowedzera a chidiki chekutengesa bhegi icon pazasi kurudyi kona mumufananidzo sezvakaratidzwa pazasi mumuenzaniso weNykaa brand.

Kana vashandisi vako vakona pamufananidzo, ivo vanoona mitengo yezvigadzirwa inoratidzwa mumufananidzo. Kubata pasi "View Products", Vanogona kuona zvigadzirwa zvakaparurwa zvakasiyana pa"Mune uyu mufananidzo”Paniji pamwe nemitengo uko zvigadzirwa zvinogona kuve zvinodzidziswa zvakare.

Instagram Shop inokutendera iwe kuti utenge zvigadzirwa zvishanu pane mufananidzo / vhidhiyo kana makumi maviri zvigadzirwa pane carousel.

Mabhizinesi anokwanisawo kukwirisa zvigadzirwa zvemiti nemifananidzo, mavhidhiyo, zvakakwirira, uye kunyange swipe-ups. Asi zvigadzirwa zvemiti zvinowanikwa kumabhizinesi chete mune dzimwe nyika zvichibva pamisika chaiyo.

Kubatsira kukuru kwekushandisa Instagram Shop ndeyekuti peji yayo yechigadzirwa inoratidza zvese izvo mushandisi kana mutengi anoda kuziva asati agadzira, sekunge ne e-commerce webhusaiti.

  • Iri zita chigadzirwa
  • Mufananidzo wechigadzirwa (s)
  • Tsanangudzo yechigadzirwa
  • Mutengo wechigadzirwa
  • Icho chinongedzo chekuona chigadzirwa pawebsite / Checkout sarudzo
  • Zvigadzirwa zvakafanana

Muchidimbu, ne Instagram Shopping, iwe uchave neye yako online chigadzirwa chitoro chakafanana ne e-commerce webhusaiti.

Maitiro ekumisa iyo Instagram Shop

Nhanho 1 # Zadzisa iyo Eligibility Criteria ye Instagram Shopping

Chekutanga pane zvese, iwe unofanirwa kuona kana iwe wakakodzera kumisikidza Instagram Shopu usati wabatanidza chigadzirwa chako chekodhi pane rako re Instagram bhizinesi.

Hezvino izvo zvinodiwa kuti uise pamusoro peKutenga Bhizinesi rako uye Instagram Akaunti inofanirwa kuzadzisa:

  • Bhizinesi rako rinofanira kutevedzera Chibvumirano chevatengesi, Commerce Policies, Ads mitemo, uye Mapeji, Mapoka uye zviitiko zvezviitiko.
  • Bhizinesi rako rinofanira kunge riine Instagram Bhizinesi account.
  • Yako Instagram Bhizinesi profiles inofanira kubatanidzwa neiyo Facebook Peji.
  • Yako Instagram account inofanirwa kuburitsa bhizinesi inonyanya kubata nekutengesa zvinhu zvepanyama.
  • Yako Instagram account inofanirwa kunge yakabatana nekatiki ye Facebook.
  • Yako Instagram nyanzvi / bhizinesi account inofanirwa kuve neyezvigadzirwa zvinyorwa zvinowanikwa kutenga zvakananga kubva kune yako webhusaiti, Checkout pa Instagram, kana Facebook.
  • Yako Instagram account inofanirwa kunge iri mune imwe ye mimwe misika inotsigirwa neFacebook Commerce inobata kumeso.
  • Yako bhizinesi account inofanirwa kuratidza kuvimbika nekuve neyakavimbika uye yakatarwa kuvapo. Imwe yenzira dzekuchengetedza ndeyekuve neyakakwana vateveri base.
  • Ruzivo rwechigadzirwa chinoratidzwa papuratifomu inofanirwa kunge iine mitengo chaiyo uye kurondedzerwa kwakakodzera pamwe nemari yakajeka yekudzosera uye yekudzoka.

Kukundikana kuita izvi zvinodiwa kunogona kukonzera kurasikirwa kwekuwana pane Instagram Shopping kana Facebook Commerce maficha kana account yako yakaremara.

Iye zvino, ngatikurukurei maitiro ekumisa iyo Instagram Shop.

Nhanho 2 # Gadzira uye Unganidza yako Chigadzirwa Catalog kuti Instagram Profile.

Iye zvino, iwe unofanirwa kuyananisa yako Facebook yekutenga catalog kune yako Instagram bhizinesi chimiro. Kunyangwe maitiro ekugadzira account isiri kupedza nguva, nguva yekugadzirisa kubva kuFacebook's Catalog Manager uye Instagram Shopping inogona kutora mazuva mashoma. Nekudaro, tanga iyi nhanho sepakutanga sezvinobvira, kunyanya kana iwe uine mutsva kana chigadzirwa chekutanga.

Iko kusikwa uye kubatanidzwa kwechigadzirwa chinyorwa kunogona kuitwa nenzira mbiri:

  1. Iwe unogona kuzviita iwe pachako.
  2. Iwe unogona kuwana rubatsiro rwe Facebook Partners.

DIY Nzira

Kana iwe usina katalogi, tanga waigadzira. Kana iwe uchitova nayo, enderera kunobatanidza. Kune emabhizinesi ari kutanga kubva kutanga, enda kuFacebook Catalog Manager, wozosarudza “E-commerce Catalogue” sarudzo.

Kuti uzive maitiro ekugadzira kabhuku zvakadzama, tarisa izvo ruzivo zvakapihwa na Chikamu chekubatsira che Facebook.

Facebook Partners

Kana iwe usina nguva yekugadzira kalogi, iwe unogona kutsvaga rubatsiro kune vanobvumirwa neFacebook vanobatana - Shopify kana BigCommerce. Vanozoita kuti zvive nyore kwauri. Iwe unogona kuita izvi nekuwedzera yako Facebook account (iyo yakabatana kune yako Instagram Bhizinesi account) kune kana Shopify kana BigCommerce. Chikamu cheRubatsiro cheFacebook chinopawo ruzivo rwakadzama nezvekuti ungabatanidza sei yako Facebook account ku Shopify or BigCommerce.

Kamwe Catalog yako painogadzirwa, tumira account yako kuti tiongorore. Kana ongororo yacho yapera uye account yako yabvumidzwa, uchagamuchira chiziviso pane yako Instagram app.

Nhanho 3 # Sign up Kutenga pane Instagram

Kamwe yako Instagram Bhizinesi Akaunti uye Chigadzirwa Catalogue chakabatanidzwa, iwe unogona kuenderera mberi kuti usainise kuAll Shopping.

  • Enda kune yako Instagram bhizinesi mbiri.
  • Endai kuZvirevo.
  • Mune Zvirongwa, tora pane bhizinesi bhatani uye woKutenga.

Chigadzirwa Chemifananidzo: WordStream

Mushure mekusaina, unofanirwa kumirazve kwemazuva mashoma kuti ubvumidzwe. Kana account yako yekutenga ikabvumidzwa, uchagamuchira chiziviso chakafanana.

Nhanho 4 # Tag Zvigadzirwa mune Zvinyorwa uye Nhau

Zvino kana iwe wamisa yako Instagram Shop, inguva yekuisa zvigadzirwa zvako muma feed ekutumira uye Instagram Nhau dzekusimudzira nekutengesa zvigadzirwa pa Instagram.

Chigadzirwa Kumaka mune Zvidimbu Zvidimbu

Sezvambotaurwa pamusoro apa, iwe unokwanisa kumaka zvigadzirwa zvishanu nemufananidzo kana vhidhiyo post uye zvinosvika makumi maviri zvigadzirwa pakarousel. Kumaka zvigadzirwa kwakangofanana nekumaka shamwari dzako mupositi. Paunenge uchimaka zvigadzirwa zvako, chiratidzo chidiki chehombodo chinoratidza mune yepasi kona yekuruboshwe.

Ziva kuti iwe unofanirwa kugadzira kana kamwechete paApa Shopu yekumisikidza iyo Shopu tab ye yako Bhizinesi mbiri.

Chigadzirwa Tagging mu Instagram Nhau

Paunotengesa zvigadzirwa mu Instagram Nhau, unogona kungogadzira chigadzirwa chimwe chete pane imwe nyaya. Zvinoreva kana iwe uchida kuisa maakaunzi zvigadzirwa, iwe uchafanirwa kugadzira zvimwe Instagram Nyaya. Kugadziriswa kwema tags kunowanikwa zvakare kuburikidza nekuita shanduko kune iyo font uye ruvara rweSigadzirwa Sticker.

Sei Kusimudzira Yako Chigadzirwa Catalogue mu Instagram Shop

Zvino kana imi mese makagadzirira uye makagadzirira Instagram Shopping, iwe unofanirwa kutarisa maitiro ekuwedzera kubatanidzwa kwevatengi pane yako yekutengesa chiteshi. Izvo zvinodiwa kuti vanhu vazive nezvezvigadzirwa zvako. Kunyange kukurudzira kwakabhadharwa kuri kukuru kuti uwedzere kusvika, zvigadzirwa zveporic zvichakubatsira iwe kuti uwedzere kuvimbika uye kuvimbika pakati pevateveri vako.

Hedzino nzira shoma dzekukurudzira zvigadzirwa zvako mu Instagram Shop:

  1. Shandisa maHashtag

Kushandisa Instagram Hashtags ndeimwe yemazano ari nyore uye anoshanda ekuita kuti zvigadzirwa zvako, zvemukati, uye mhando zviwanikwe. Ichaita kuti iwe ugone kuratidzika muKutsvaga uye Ongorora svutugadzike iyo inouya neinowanikwa "Shop" chikamu-chakashandiswa nevanopfuura makumi mashanu muzana evashandisi vema Instagram mwedzi wega wega. Ona mune iri pazasi muenzaniso nzira Lakme brand kunyatso shandisa ma hashtags.

  1. Kunze Chigadzirwa Sticker

Kana iwe uchikwanisa kuwana zvigadzirwa Stickers, iwe unogona kuzvishandisa ivo mune dzako Instagram nyaya. Izvo zvigadzirwa zvinowanika mune mana akasiyana masisitini: ine zita chigadzirwa mune grey, muraraungu, translucent mameseji, uye kutenga bhegi icon -which ndiyo inonyanya kuzivikanwa chimiro pakati pemabhizinesi. Iwe unogona kushandura font uye ruvara rwemuti. Chikamu chakanakisa ndechekuti iwe unokwanisa kuisa zvigadzirwa nemanyodo mune nyowani pamwe nezviripo zviripo. Nekudaro, haugone kugadzirisa Nhau kana ukakanganwa kuwedzera tsvimbo. Nezve izvo, iwe unofanirwa kudzima uye kuburitsazve yako Instagram Nhau.

  1. Mhanya Instagram Shopping Ads

Instagram inokutendera kuti umhanye zvinyowani sekushambadzira uye kana vanhu vatora pane izvi zvishambadziro / kushambadzira, vanonongedzwa kune peji retsananguro pane iyo Instagram kwavanogona kuenda kunotenga kubva paAnga yako Shopu.

Kuti umhanye iyo Instagram Shopping ad, enda kune yako Facebook Ads Manager, uye uteedzere matanho akapiwa pazasi:

  • Enda ku + Gadzira uye sarudza chinangwa kubva ku "kusvika, chirevo chekuzivisa, kudzvanya link, kutumira kutumira, kana shanduko" tab.
  • Sarudza vateereri vako.
  • Click on Rongedza Placements uye enda ku Instagram Zvekudya senzvimbo kwaunoda kumhanya kushambadzira.
  • Sarudza Shandisa iripo Post apo uchiita shambadziro
  • sarudza iyo YekuTenga Zvemukati zvaunoda kuratidza uye unomhanya sekushambadzira.
  • Ipa iyo inodikanwa ruzivo uye tinya Ramba.

Ingo ita chokwadi chekuti iwe unoshandisa mifananidzo yepamusoro, tsanangudzo hashtag, uye maregedhi akakodzera kukwezva nekuita kuti vateereri vako vagamuchirezve kune ako ekushambadzira.

  1. Tumira Mushandisi-Yakagadzirwa Nezvinhu

Imwe yedzimwe nzira dzinovaka dzekufadza vateereri vako uye vateveri ndeyekutumira zvemukati-zvinogadzirwa nevashandisi. Kana iwe usati uine chero chinhu parizvino, iwe unogona kusvika kune vatengi vako uye kuvabvunza kuti vape kudzokorora zvigadzirwa zvako uye kana vachigona kugovera pikicha pa Instagram neako bhizinesi account tagged. Iwe unogona kuigazve patsva pane rako rebhizinesi uye wopa kukwereti kune mutengi.

Muenzaniso wekuti inosimukira yemapuranga fenicha rudzii, Chisel Arts Ificha, yakangoratidza kuonga kwayo ichivaka kuvimba pakati pevamwe vateveri nekugovana nemhinduro yevatengi.

Izvi zvakafanana nekukwanisa kuita zvinhu zviviri kamwechete: kutanga, uchaita kuti mutengi wako anzwe akakosha, uye chechipiri, zvinowedzera kuvimbika mumeso evateveri vako uye kukwezva mamwe maonero nekubatanidzwa.

Maitiro Ekuongorora Kubudirira Kwako pa Instagram Shop

Iwe uri kuita zvese zvaunogona ne yako Instagram Bhizinesi Mbiri uye Shopping Chiteshi. Izvi zvakwana here? Kwete izvozvi! Gara uchiyeuka kuti zvausingakwanise kuyera, haugone kuzvidzora, kuzvibata, kana kunatsiridza.

Nekudaro, iwe unofanirwa kutora imwe nguva yekutarisisa kufambira mberi kwako paShopping Instagram. Izvo chete ipapo, iwe uchaziva zvinofarirwa nevateveri vako, ndedzipi kuvandudza kwaunofanira kuita, chii chitsva chaunofanira kutumira, uye rudzii rwekutengesa hwaunofanira kuchengeta kuti uenderane nezvinodiwa.

Hezvino izvo zvaunofanira kutarisa kuti uone maitiro ako e-Instagram uye nyaya kuita:

1. Anofarira

Tarisa uone huwandu hwezvinodiwa izvo tsamba dzako dzinogamuchira. Iyo inoratidza kuti vatengi vako vakadii nezvako zvinhu zvakatumirwa. Ziva kuti Instagram iri kuyedza shanduko iyo huwandu hwevanhu vakada posvo kana kuona vhidhiyo hauratidzi kune vamwe vanhu. Nekudaro, iwe achiri kukwanisa kutarisa kuti vangani vanhu vakada zvawakatumira nezvi vhidhiyo.

2. Makomendi

Tarisa zvawonekwa uone kuti vateveri vako vane maonero api nezve zvigadzirwa zvako. Izvo zvinotumirwa izvo zvinowana iyo yakawanda nhamba yemashoko pamwe mhando dzemifananidzo kana mavhidhiyo aunofanira kutumira akawanda.

3.Vateveri

Chengeta tabo pane kuti muteveri wako arambe achiwedzera. Kana zvisiri, zvinoreva kuti hausi kukura sebhizinesi uye unofanirwa kuita zvimwe kuedza.

4. Kubatanidzwa

Kuita kuti vateveri vako vabatanidzwe neako Instagram zvinyorwa uye mavhidhiyo haisi nyore feat. Asi zvakakosha kuti ubudirire bhizinesi rako repamhepo. Kuti utarise kubatanidzwa, iwe unogona kukamura huwandu hweVanofarira & Makomendi nenhamba yakazara yevateveri.

5. Clicks

Tevere, iwe unoda kuona kana vanhu vachidzvanya link pane yako Instagram bhizinesi profiti kana vangakuwana. Iwe unogona kushandisa Google Analytics kuti uwane huwandu hweanodzvanya.

6. Miromo

Tsvaga kuti vanhu vari kutaura nezvebhizinesi rako pa Instagram. Tsvaga ma hashtag akasiyana. Maindasitiri ane hukama-uye chaiwo-mechi hashtag anogona kuburitsa pachena nezve izvo vanhu vari kutaura pamusoro pako online.

7. Kutengesa

Tarisa kana vateveri vako vepa Instagram vari kutenga chero chinhu kubva kwauri. Iwe unogona kuzviita zviri nyore nekugadzira Coupon yakasarudzika kune Instagram. Wobva waona kuti mangani coupon anoregererwa.

8.Vateveri

Tsvaga kuti ndeupi wevateveri anonyanya kuita nezvako uye uzvichengete. Kana ivo vari vanotaurika uye vakasununguka, kubatana navo kuti vadzitore ivo vamiriri vechiratidzo. Pese paunosvika kwavari kana kutaurwa nezvavo, zvinoita kuti zvive zvakakosha uye zvakakosha.

Kunyange paine akawanda ezvishandiso zvechitatu-bato zvekuongorora kana kuongorora kubudirira kwako pa Instagram, iwe unogona zvakare wana zano rakanaka rako reWindows Analytics metric kuburikidza neInsights tab. Iwe unozogona kuona kufarira, makomendi, kutenga, uye zviitiko zvichienderana nekusvika uye zviratidziro, nezvimwe. Ichakubatsira iwe kuunganidza ruzivo rwakakosha, kudzidza zvakawanda nezvevateveri vako, uye nekuvandudza maitiro ako ekushambadzira.

Pane Yekupedzisira

Chengetedza maziso ako pane zvidiki uye zvakakura shanduko sezvo Instagram iri kuramba ichibuda. Zvitsva zvitsva seCheckout neBranded zvemukati zvinogona kureva zvakakomba kumabhizinesi nevatengesi. Ronga yako Instagram zvinyowani zvawakatumirwa uye kushambadzira uye gara uchiteedzera mafambiro avari kuita. Wana mamwe ekugadzira, anogamuchira, uye ekuvaraidza neAlpha Shopping yako uye uwane zvakanyanya mikana iyo Instagram Shopping inofanira kupa.

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