WordPress SEO: Iyo Yekupedzisira Nhungamiro

Fungidzira iwe uine cafe inonaka isina-gluten muBoston. Kana mumwe munhu akatsvaga "cafe isina-gluten padhuze [isa nharaunda muBoston]" paGoogle, zvakachengeteka kufunga kuti ungade kuti yako WordPress webhusaiti iuye pamusoro pemhedzisiro yekutsvaga, handiti? Nenzira iyi, vanhu vari kutsvaga maresitoreti asina guteni muBoston vanowanzoona saiti yako, tinya pane ruzivo rwako, uye uve vatengi (kungave kuri online kana kuchitoro).

Kuita kuti webhusaiti yako iratidzike pamusoro peinotsvaga enjini yekutsvaga peji (SERP) chimwe chinhu chaunokwanisa kuwana kana ukapedza nguva yakati wandei pane yako yekutsvaga injini.

Chii chinonzi SEO?

SEO (yekutsvaga injini optimization) ndiyo nzira yekuwedzera yako webhusaiti yemahara, organic traffic nekuvandudza yako chinzvimbo uye kuoneka pane dzekutsvaga injini senge Google. Zvemukati zvako zvinowanzoonekwa padyo nepamusoro peSERP yemimwe mibvunzo yawakagadziridza.

Iye zvino zvaunonzwisisa kuti SEO chii, ngatitaure zvimwe nezve nei zvichikosha.

Nei SEO ichikosha?

Paunogadzirisa yako WordPress webhusaiti uye zvemukati, iwe uri mukana wekusvika kune vanhu vari kushingairira kutsvaga ruzivo nezve masevhisi uye zvigadzirwa zvine chekuita neyako. Izvi zvinoitwa zvine muviri, zvichireva kuti hausi kubhadhara Google kana mamwe mainjini ekutsvagisa zvemukati kumusoro peji remhedzisiro.

Kugadzira organic, chepamusoro zvemukati zvinobatsirawo nekuti webhusaiti yako neruzivo zvinowanzoita kunge zvakavimbika uye zvakavimbika kune vashanyi (maringe neshambadziro yakabhadharwa iri pamusoro peSERP). Chero ani ane bhizinesi uye webhusaiti anofanirwa kutarisa kunatsiridza yavo SEO sezvo iri nyore uye inoshanda nzira yekuwedzera traffic uye notability, pamwe nenhamba yako yekutungamira, shanduko, nezvimwe.

Chinongedzo kuWordPress SEO: 12 Nzira dzekuvandudza

Iyi inotevera gwara inokupa iwe nenzira gumi nembiri dzaunogona kunyatso kugadzirisa yako WordPress webhusaiti SEO, kusimudzira yako organic traffic, uye kuwedzera chiremera chako pane dzekutsvaga injini kuti ugone kuwana vamwe vashanyi nevatengi.

1. Tarisa Wako WordPress Kuonekwa Zvirongwa

Tarisa maitiro ako ekuonekwa muWordPress. Iyo software chaizvo ine marongero ayo anotendera iwe kuti uvanze webhusaiti yako kubva kunjini dzekutsvaga. Izvi zvinogona kuuya zvinobatsira kana uchivaka kana kuvakazve yako saiti uye haudi vashanyi kuti vaone basa rako richienderera.

Iyo ficha inowanikwa mune yako WordPress dashibhodhi pasi pe "Zvirongwa" uye "Kuverenga".

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Wongorora kaviri kuti hauna kutsausa chinhu ichi netsaona, kana kuchisiya uchipedza webhusaiti yako. Kana zviripo, yako SEO haishande.

Chinja Yako Permalinks

Permalink ndeye URL yekusingaperi kana chinongedzo kune yakatarwa posvo, peji, kana blog pawebhusaiti yako. Permalinks inotaura zvakajeka izvo yako post, peji, kana blog iri chaizvo (mune iyo URL pachayo) saka vashanyi vazive zvavari kubaya. Iwe unofanirwa kushandura yako permalinks kuti isangogadzirise ruzivo rwevashandisi, asi zvakare kugadzirisa yako SEO - injini dzekutsvaga dzinoverenga permalinks kuona kuti kana yako webhusaiti ine mhinduro kune mimwe mibvunzo yekutsvaga.

Semuenzaniso, mune yako cafe isina-gluten, kana iwe uine peji rakatsaurirwa kune rakagovaniswa gluten maresipi emahara yako permalink inogona kutarisa chimwe chinhu seichi www.mysite.com/gluten-free-recipes.

Kuti uchinje permalinks yako kuti iise tsananguro chaiyo yezvako zvemukati, tungamira kune yako WordPress dashibhodhi, tinya "Zvirongwa" uyezve "Permalinks".

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Dzvanya "Sevha Shanduko" kana wapedza.

3. Shandisa maTag uye Mapato

Matagi uye zvikamu zvinokutendera iwe kupatsanura yako webhusaiti mapeji uye mablog mablog mune akasarudzika uye akafara mapoka, zvichiteerana. Izvi zvinovandudza SEO yako nekuti inobvumira injini dzekutsvaga kuti dzinzwisise chimiro chewebsite yako uye nezviri mukati mewebsite yako.

Yakawedzera bhonasi: Matagi nezvikamu zvakare zvinovandudza mushandisi ruzivo nekutendera vashanyi kuti vakurumidze kuwana izvo zvavari kutsvaga uye kuti zviite nyore kwauri kuti utore zvese zvewebsite yako zvemukati ..

Tags

Matagi akafanana nemazwi akakosha aunogona kushandisa kutsanangura izvo a chaicho peji kana posvo ndezve. Semuenzaniso, kana isu tichifunga nezve webhusaiti yako isina-gafesi webhusaiti, ma tag pane rimwe remapeji ako anogona kusanganisira "muffin", "tii", kana "makuki".

Kuti uwedzere tag nyowani kana kuona ako aripo ma tag, enda kune yako WordPress dashibhodhi uye tinya "Zvinyorwa" uye "Matagi".

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Unogona kutarisa ma tag aripo kana "Wedzera Nyowani Tag" apa. Kuti uwane rumwe ruzivo nezve ma tag, tarisa ichi runyorwa rwemazano.

Categories

Zvikamu zviri kwauri zvakazara boka mapoka ako uye mapeji. Muchiitiko checafe isina-gluten, zvikamu zvako zvinogona kusanganisira "gluten-isina", "cafe", uye "allergy".

Kuti ugadzire chikamu, enda kune yako WordPress "Zvirongwa" uye tinya "Kunyora". Pano iwe uchaona ako aripo ezvikamu pamwe ne "Wedzera Nyowani Chikamu" bhatani.

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Kuti uwane rumwe ruzivo pane dzimwe nzira dzekugadzira zvikamu, tarisa ichi peji.

4. Sarudza SEO Plugin

WordPress plugins wedzera mashandiro ewebhusaiti yako nekuwedzera maficha asingauyi akaenzana nesoftware. Kune makumi ezviuru zvemapulagi aripo, mazhinji acho anogona kukubatsira kunatsiridza SEO yako. Kana iwe usiri kuziva kuti ndeipi plugin yaunoda kuitisa pane yako saiti, unogona kutsvaga iyo WordPress plugin library yesarudzo dzinoenderana nezvaunoda.

SEO plugins, senge Yoast SEO, Zvose Mukati SEO Pack, uye The SEO Framework kupa maficha ekukubatsira iwe kuvaka XML sitemaps, shandisa ma tag uye zvikamu, gonesa mazita ako uye zvemukati nekushandiswa kwemitsara yakakosha uye mazwi akadzama, chengetedza yako saiti breadcrumbs, uye tora mukana we Google Analytics kutsigira.

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Unogona ipapo kurodha pasi uye gadza yako WordPress plugin yesarudzo yekutanga kugadzirisa SEO yako nekukasira.

5. Shandisa XML Sitemaps

An XML Sitemap iri faira rekodhi pane yako webhu server iyo inosanganisira yega yega peji rewebhusaiti yako. XML sitemaps anoshandiswa kubatsira injini dzekutsvaga kuwana, kuongorora, uye kumisikidza zvirimo pane yako saiti.

Kunze kwekunge uri mumwe munhu ane ruzivo rwakakura rwekunyora uye uchida kugadzira yako XML sitemap, sarudzo iri nyore kuisa SEO plugin, senge Yoast SEO, kana imwe yakatsaurirwa kugadzira mepu dzemepu, senge Google XML Sitemaps, izvo zvinogadzira yako mepu mepu iwe otomatiki.

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Kuti uwane rumwe ruzivo nezvekuti nei WordPress ichikurudzira kushandisa mepu, tarisa ichi peji.

6. Mukati Batanidza Saiti Yako

Kuti uvandudze SEO yako, iwe unofanirwa kuwedzera chiremera chewebsite yako. Imwe yedzakanakisa nzira dzekutsvaga injini dzinoisa yako saiti chiremera nemari yaunobatanidza mukati kune ako mapeji, zvinyorwa, mablog uye zvimwe zvirimo.

Kuti ubatanidze kune zvimwe zvirimo, unogona kusimbisa mazwi ari papeji rako kwaunoda kuisa chinongedzo, tinya bhatani rebhatani muiyo barbar reWordPress, uye teedzera uye unamate URL yaunoda kubatanidza nayo. Paunenge iwe ukaita izvi, iwe unozoona ako akabatanidzwa mazwi shanduka bhuruu uye uine iyo URL iwe yaunoda kuendesa vashanyi vako ku.

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Kune dzimwe nzira dzekunze yekubatanidza yako WordPress webhusaiti, tarisa ichi peji.

7. Ongorora Mifananidzo Yako

Iwe unogona kukwidziridza zvakaringana zvese zvese pane yako WordPress webhusaiti, kusanganisira ako mifananidzo. Kugadzirisa mifananidzo, shandisa Mufananidzo-Alt-Rugwaro. Tsvaga injini verenga Image-Alt-Chinyorwa, dzinova tsananguro yemifananidzo yako, kuisa yako saiti uye kuona kuti kana yako mifananidzo ine ruzivo rwuri kutsvaga nevashandisi.

Nzira iri nyore yekuwedzera Image-Alt-Chinyorwa kumifananidzo yako iri kuburikidza neSEO plugin, senge SEO Zvakanaka Zvifananidzo. Iwe unogona zvakare kugara uchiverenga kuburikidza neye rondedzero yemazvino plugins maficha kuti uve nechokwadi chekuti ivo vanokutendera iwe kuti uwedzere Image-Alt-Chinyorwa.

Hazvina mhosva kuti iwe waisa plugin ipi, iyo nharaunda yaunopinda yako Image-Alt-Chinyorwa ichataridzika chakadai.

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Iwe unofanirwa kuisa tsananguro yako muchikamu che "Alt zvinyorwa". Paunenge uchiwedzera Image-Alt-Chinyorwa uye iwe uine tsananguro yakawandisa mazwi akareba, shandisa madheshi kupatsanura mazwi. Izvi zvinotaurira mainjini ekutsvaga auri kunyora akawanda akasiyana mazwi.

Semuenzaniso, kana iwe uchirondedzera mufananidzo weHubSpot's Wordpress Contact Form Builder plugin, yako Image-Alt-Rugwaro runofanira kutarisa chimwe chinhu seichi: "WordPress-Bata-Fomu-Muvaki", kwete "WordPressContactFormBuilder" kana "WordPress_Contact_Form_Builder". Kana iwe ukaita izvi, WordPress ichaverenga yako tsananguro sezwi rimwe chete.

8. Shandisa SSL

SSL, kana Secure Socket Layer, yakajairwa tekinoroji tekinoroji iyo inobata chinongedzo chakavharidzirwa pakati peseva nebrowser. SSL ndeyekuti ruzivo rwunogovaniswa pakati pewebsite yako nevashanyi rinoramba rakachengeteka

Semuenzaniso, kana mumwe munhu achizadza fomu rako rekuodha uye onyora zvese zvavo kiredhiti kadhi ruzivo, SSL ndeyekuti mabhizinesi anoona sei kuti ruzivo harwunyorerwe nemubiridzi munzira.

SSL inovandudza SEO nekuti injini dzekutsvaga dzakadai seGoogle dzinotsvaga "yakachengeteka uye yakavharidzirwa”Kubatana paunenge uchitsvaga chinzvimbo chewebsite. Saka, dai paive nemasaiti maviri akafanana asi imwe yaive neSSL uye imwe isina, Google yaizove zvichida kurongedza saiti neSSL.

Mazuva ano, WordPress.com inongowedzera SSL kune yako saiti saka haufanire kuita chero chinhu kuita. Kana iwe uine imwe mhando account, senge WordPress.org saiti inoda kuti iwe utarisire zvese zvewebsite yako chengetedzo iwe pachako unogona kuisa SSL plugin zvakaita se Chaicho Chakareruka SSL.

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Buda ichi peji kune rumwe ruzivo paWordPress SSL.

9. Shandisa Nofollow External Links

Kana iwe mukati uchibatanidza kune iwo mapeji pane yako saiti, uri kuzvipa iwe chiremera. Kana iwe uchibatanidza zvekunze kune zvaunowana kana zvimwe zvidimbu zvemukati unotenda kuti vashanyi vako vanofanira kuverenga kana kuwana ruzivo, uri kuvabatsirawo kuwana chiremera, kana kupa iwo mawebhusaiti "batanidza muto". Saka iwe unogona kuti kunze kwekubatanidza chinhu chakanaka kune yako yega SEO, asi zvakare inovandudza iyo SEO yemapeji iwayo iwe auri kutaura pawebhusaiti yako.

pinda: Nofollow zvekunze zvinongedzo.

Izvi zvinongedzo hazvidzivirire chete zvemukati spam pane yako WordPress webhusaiti, asi zvakare zvinodzivirira injini dzekutsvaga kuti dzikwanise kuteedzera iwo ma URL kunzvimbo dzauri kubatanidza kune yako webhusaiti saka uri kungovandudza yako wega saiti chinzvimbo uye chiremera.

Unogona nemaoko wedzera Nofollow chinongedzo kune yako WordPress saiti, kana iwe unogona kungo wedzera "hapana" mune iyo "Batanidza Ukama" fomu fomu munda paunowedzera hyperlink kune ako akakosha mazwi kana mitsara.

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Kune zvekare huwandu hwe Nofollow plugins inowanikwa kune yako WordPress saiti mune raibhurari yekuwedzera.

10. Chengetedza Chengetedzo Yako

Sezvakataurwa muna hurukuro yedu nezve SSL zvitupa, injini dzekutsvaga dzinoda mawebhusaiti akachengetedzeka - zvichireva kuti masimba epawebhusaiti yako uye chinzvimbo chinogadziridza kana saiti yako yakachengeteka.

Zvichienderana neyako WordPress chirongwa, unogona kana kuti ungasave nekuchengetedzwa kwakachengetedzwa iwe. Kunyangwe zvodii, iwe unogona kugara uchiisa plugins, senge Wordfence Security kana iniThemes Chengetedzo, kuwedzera yako saiti chengetedzo.

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11. Ongorora Mhinduro Dzako

Makomendi pane zvakatumirwa inzira huru yekusimudzira kubatanidzwa pawebhusaiti yako. Kubatanidzwa kunowanzoreva kuwanda kwetraffic, kubatana kugovana, uye kudyidzana, uye nekudaro, kwakagadziriswa SEO. Nekudaro, spam mune ako makomendi zvinogona kukanganisa SEO yako uye chinzvimbo. Ndosaka iwe uchifanira kuona kuti uri kungogamuchira chaiko makomendi kubva kune vanhu chaivo.

WordPress plugins senge Zvese Mune Imwe WordPress Chengetedzo & Firewall uye Kuchengetedzwa kweSpam, Anti Spam, Firewall naCleanTalk ichavharira makomendi ane spam uye kumisa mamwe mafomu e spam senge asina kuendesa mafomu kutumira, kunyorera, maodha, uye zvimwe. Mazhinji emapulagi aya zvakare ane maficha anovhara zvachose iwo anozivikanwa spammers saka havakwanise kudzoka kune yako saiti zvakare.

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12. Sarudza WWW kana isiri-WWW

Pane nzira mbiri huru dzekuwana mawebhusaiti neURL - unogona kutsvaga ne ”www” (saka kutsvaga kwako kwaizoita seizvi: www.mysite.com) kana pasina iyo "www" (saka kutsvaga kwako kwaizoita seizvi: mysite.com).

Majini ekutsvaga anoona aya ma URL akasiyana, kana mazita epamutemo, semasaiti akasiyana zvachose… ndosaka uchifanira kusarudza imwe. Iko hakuna chakanaka kana chakaipa sarudzo uye yako sarudzo haizokanganisa SEO yako - ingori sarudzo.

Pane imwe nguva iwe do sarudza sarudzo, iwe uchazoda kunamatira nayo kuti iwe ugone kuzotanga kunatsiridza yako saiti SEO. Iwe unogona kuita izvi nekubatanidza kune rako repamutemo zita rezita mukati nekunze nekunze pasocial media neemail. Paunenge uchienderana neyako domain uye kubatanidza kwazviri kazhinji, injini dzekutsvaga dzinogona kukupa iwe yakawanda masimba uye nekudaro mukana wepamusoro wepamusoro. Pasina kutaura izvi zvinoita kuti zvinhu zvive nyore kwazvo kune vashanyi vako.

Kuti utore sarudzo, enda kuWordPress dashibhodhi, tinya "Zvirongwa" uye pasi pe "General Zvirongwa" iwe uchaona mafomu minda ye URL yako.

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Kudzoka kwauri

Chero ani zvake anogona kuvandudza yavo WordPress webhusaiti SEO. Nekushandisa mamwe kana ese matipi akareruka kubva pagwaro rino, iwe uchawedzera chiremera chewebsite yako uye chinzvimbo pane ese mainjini ekutsvaga - uye kana iwe uchinge waita izvi, iwe uchaona kuwedzera kune vashanyi vewebhusaiti, zvinotungamira, uye shanduko.

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