Zvemukati kushambadzira zvinoramba zvichichinja sezvo matambudziko nyowani anoonekwa muindasitiri. Mazuva ano, kungogadzira zvemukati zveshambadziro mushambadziro hakuna kukwana. Iwe unofanirwa kuve neiyo chaiyo SEO content marketing strategy kukura bhizinesi rako. Vateereri vakashanduka izvozvi uye zvakare vane nzira dzatinogadzira uye dzekugovana zvemukati pane akasiyana mapuratifomu epamhepo.
Sekureva kweContent Marketing Institute's 2020 Ongororo Chirevo, 87% yemasangano ane epamusoro uye akakura kushambadzira zvemukati uye 69% yemasangano ane zvinyorwa zvekushambadzira zvemukati zvakabudirira kwazvo. Zvinoreva zvemukati kushambadzira zano rinobatanidzwa nekubudirira kwesangano.
Saka, ngationgororei:
Chii chinonzi Zvemukati Kushambadzira Strategic?
Nei zvichikosha kune vashambadziri kuti vave nehurongwa hwekutengesa zvemukati?
Ndeapi matanho ekugadzira rakabudirira zvemukati kushambadzira zano?
- Nyora pasi Chinangwa chako uye Chinangwa
- Ziva Vateereri Vako
- Tsvaga Zvemukati Zviteshi Zvinoshanda Zvakanakira Iwe
- Ratidza Kunze Rudzi rweZvinyorwa Mukuda
- Ongorora Nzira Dzakasiyana dzeBrainstorm Pfungwa
- Sarudza iyo KPI Kuyera Zvemukati Kushambadzira Kubudirira
Chii chinonzi Zvemukati Kushambadzira Strategic?
Zvemukati zvekushambadzira zano inzira yakanyorwa kana yakasanotsanangurwa inotarisa maitiro ekugadzira nekuparadzira akakosha, akakodzera, uye anobata zvemukati kuti uwane kutariswa kwevateereri uye kutyaira zviito zvevatengi zvinobatsira.
Inotenderedza mhando dzese dzemukati - zvinyorwa, vhidhiyo, odhiyo, mufananidzo, uye mafaera ekudzivirira. Uye zvinokubatsira kushambadzira zvauri sesangano uye chii chakakosha uye hunyanzvi iwe hwaunounza kune vateereri vako nevatengi.
Nei Zvakakosha Kune Vashambadziri Kuva neChinyorwa Chekushambadzira?
Zvemukati zvekushambadzira zano rinotendera mabhizinesi kugadzirira kugadzira webhu traffic uye zvitsva zvinotungamira, zvakanyanya zvine hukama. Inochinja kuvimba kwako kubva kushambadziro yakabhadharwa kuenda kune zvisikwa zviwanikwa zvewebsite traffic iyo icharamba ichiunza kutungamira kune rako bhizinesi kwenguva yakareba.
Kugadzira zvinogara zviri zvegreen zvemukati chinhu chimwe, uye kushambadzira izvo zvemukati kuti uwane huwandu hwakatsiga hwe traffic uye inotungamira ndechimwe chinhu.
Nekudaro, zano rakanyatsorongedzwa rinokupa iwe mukana wekuchinja zvakare kuyedza nedzimwe nzira dzinowanisa mari yekushambadzira, senge inotsigirwa yezvirimo uye kushambadzira midhiya yenhau. Uyezve, zvakakodzera content marketing strategy ichakubatsira iwe kusvika kune yako vateereri vateereri zvakanyanya uye nemutengo-mushe.
Ndeapi Matanho Ekugadzira Yakabudirira Yekushambadzira Strategic?
Pane zvinhu zvakawanda kwazvo zvekuvhara pamusoro wenyaya uyu. Asi, kunyatso kutaura, isu takaderedza pasi matanho kusvika kumatanhatu chete kuti zvinhu zvive nyore uye zvakajeka kwauri.
1. Nyora pasi Chinangwa chako uye Chinangwa
Nhanho yekutanga kuzvibvunza mibvunzo yakati wandei.
- Nei uchida kugadzira zvemukati pakutanga?
- Chii chaunoda kuzadzisa nehurongwa hwekushambadzira - gadzira traffic, wedzera mari, gadzira chiziviso cherudzi, wedzera magariro enhau, kusimudzira chinzvimbo, kuwana masaini akawanda, kana chero chimwe chinhu?
Kuwana mhinduro dzemibvunzo iyi kunokubatsira kutsanangura zvinangwa zvako izvo zvinobva zvazokubatsira iwe kugadzira hwaro hweyako nzira yekutengesa zvirimo.
2. Ziva Vateereri Vako
Kana iri yezviri mukati, hazvireve kuti hwaro hwevateereri hwese hunosanganisira vaverengi chete. Kuti uzive vateereri vako, iwe unofanirwa kuitisa ongororo. Kune izvo, iwe unofanirwa kuunganidza dhata inoenderana nehuwandu hwevanhu, senge zera, murume kana murume, mari, zvido, uye nhanho yedzidzo.
Bata nevatengi vako varipo kuti uzive:
- Vanonzwa sei nezve masevhisi ako uye zvigadzirwa
- Chii chinovafadza zvakanyanya vachitenga icho chigadzirwa
- Ndeapi matambudziko avanotarisana nawo kana vachishandisa zvipo zvako
- Ndezvipi zvakakosha zvavanazvo pavanenge vachishandisa masevhisi seako
- Iko kwavanosvika kuti vazive nezve rako bhizinesi kana zvadzo zvipo
- Ndedzipi mhinduro dzavanoda kupa kune rako bhizinesi
- Iko kwavanopedza zhinji yenguva online - Facebook, Instagram, kana YouTube
Iwo akanakisa misoro yezvinyorwa zvemukati ndeaya anokubatsira iwe kutarisana nevateereri vako marwadzo poindi, matambudziko, uye maitiro ekutenga.
3. Tsvaga Zvemukati Chiteshi zvinoshanda Zvakanakisa Iwe
Maererano 2020 B2B Kushambadzira Rondedzero Chirevo, ivo yepamusoro matatu ekuparadzira zvemukati makwara anoshandiswa nevatengesi vezvinhu ndeveSocial Media, Webhusaiti / Blog, uye Email. Vanenge vese vatengesi veB2B vanoshandisa LinkedIn yekushambadzira zvemukati, uye vazhinji vanosarudza kushandisa Twitter, Facebook, YouTube, uye Instagram yekugovana zvemukati.
Mufananidzo Sosi: Zvemukati Kushambadzira Institute / KushambadziraProfs
Rangarira kuti akanakisa emukati mechiteshi anosiyana kubva kune rimwe bhizinesi kuenda kune rimwe. Nepo mamwe makambani angangoona zvimwe zviitiko paYouTube, mazhinji anowana mhedzisiro kubva kumasocial media chiteshi. Saka, shandisa Google Analytics or Buzzsumo kuti uone kubva kwaunowana traffic yakawanda, uyezve unofanirwa kutumira zvemukati pane network zvinounza mhedzisiro kwauri.
4. Ratidza Kunze Rudzi rweZvinyorwa Mukuda
Mazhinji mabhizinesi anotanga ne blog kutumira. Nekudaro, usazeze kugadzira mamwe marudzi ezvimedu zvemukati, senge:
Vlogs, Podcasts, Sei-Kune Zvinyorwa, Infographics, Yemagariro Midhiya Mapositi, Kubvunzurudza, Inopindirana Mavhidhiyo, Ebook, Webinars, Checklists, Yakagadziriswa Graphics neMemes, zvichingodaro
Ratidza kuti ndedzipi mhando dzezvimedu zvemukati zviri kuwana yakawanda traffic uye shanda padziri kakawanda. Kunze kwerudzi, ongorora zvakare kureba kwemukati maringe nekubatanidzwa.
5. Ongorora Nzira Dzakasiyana dzeBrainstorm Pfungwa
Iyo ipfungwa inogona kutora pasi rese nekuvhunduka. Izvo zvirinani mazano ako ari, zvirinani iwe uchazokwanisa kugadzira zvemukati. Neraki, ikozvino, une epamhepo zano-rinogadzira maturusi, zvakaita se Buzzsumo, Feedly, UberSuggest, Google Sugges, uyeBlog Mazano jenareta kuongorora misoro yekufamba. Tsvaga mibvunzo inobvunzwa nevatengi vako kana zvinhu izvo vatengi vako vasingazive zvachose asi vanofanirwa kuziva.
6. Sarudza iyo KPI Kuyera Zvemukati Kushambadzira Kubudirira
Kusarudza Key Performance Zviratidzo (KPIs) zvinokubatsira iwe kuziva kuti wave kusvika padyo sei zvinangwa zvako, uye kana gwaro rekushambadzira zvemukati rakabudirira kana kwete. Aya maKPIs ane mamwe manhamba akasungirirwa paari anotendera iwe kuyera uye kuenzanisa mhedzisiro yako.
Zvimwe zve anowanzo shandiswa zvemukati kushambadzira metriki ndivo Webhu Traffic, Lead Hunhu, Kutengesa, Onsite Engagement, Yemagariro Media ROI, SEO Kubudirira, Kuzivikanwa, uye simba.
Paunenge uchiongorora KPIs, usakanganwe kufunga nezve mutengo wekugadzira nekuparadzira izvo zvemukati, senge kunyora zvemukati, zvemukati kutumira, mifananidzo, audios, uye mavhidhiyo.
Zvemukati zvisikwa, kunzwisisa vateereri vako, uye kuwana mhedzisiro kubva pane zvako zvemukati - zvese zvinotora nguva, kushanda nesimba, uye kutsvagisa. Nekudaro, iva neyakajeka-yakatsanangurwa yemukati yekutengesa nzira kana iwe uchifungidzira kubudirira kwebhizinesi rako kuburikidza nezviri mukati memakore anotevera.
The post Yako 2021 Nhungamiro yekubudirira SEO Yemukati Yekushambadzira Strategic yeBhizinesi Kukura akatanga kuoneka pa https://www.mediasearchgroup.com/blog.
