Toxic links uye disavows: Iyo yakazara SEO gwara

Chii chinonzi chepfu chinongedzo? Ko zvinongedzo zvine chepfu zvakafanana ne spammy link? Zvizhinji zveizvi zvinogona kukanganisa kugona kwesaiti yako kukwira?

Kana iwe usina chokwadi chekuti ungabatsirike here nekuisa disavow, chinyorwa ichi chinofanira kupindura mibvunzo yako.

Chii chinonzi chepfu chinongedzo?

A "chepfu" chinongedzo chinowanzoonekwa sechinongedzo chine mukana wekukuvadza webhusaiti yako kugona chinzvimbo. Nekudaro, haazi ese maSEO anoenderana pakutsanangura zvine muchetura zvinongedzo uye kana kuvepo kwavo kuchigona kukuvadza kugona kwako chinzvimbo.

Vamwe vanozoti chero chinongedzo chinozoonekwa sechisiri chisikwa chinongedzo seGoogle zvinyorwa pane link schemes inofanira kutorwa se "chepfu" uye inogona kukuvadza saiti yako. Vamwe vanoshandisa mutsara uyu kutsanangura rudzi rwe spammy link iyo Google inoti maalgorithms avo anofuratira.

Izvo zvakakosha kuti uzive kuti Google pachayo haina fungidziro ye "toxic links".

Wakatenga zvinongedzo, uye haugone kuzvichenesa here? Rambai henyu. Isu hatina pfungwa ye “chepfu” link.

- 🦝 John (pachako) 🦝 (@JohnMu) January 6, 2022

Saka nei SEOs vachishandisa mutsara wekuti "toxic links"?

Maturusi akawanda anozivikanwa eSEO anovavarira kutsvaga uye kukubatsira kuti udzivise zvisizvo zvinongedzo. Vanoverengeka vavo vanonyora zvinongedzo zvavakaronga nehurongwa kuti zvingangokuvadza muGoogle's algorithms.

Pfungwa ndeyekuti iwe unogona kushandisa maturusi avo kuona aya "chepfu zvinongedzo" izvo zvinogona kukuvadza saiti yako, wobva wazviramba.

Ndinotenda kuti zvishandiso izvi zviri kuyedza kuwana zvese zvisikwa zvisiri izvo kunongedzera kunzvimbo yako. Asi mune yangu ruzivo, ruzhinji rwezvibatanidza zvinodzoserwa nemidziyo iyi ndezvandingafunga nezve spammy kana "cruft". Zvizhinji zveizvi zvinofanirwa kuregererwa neGoogle's algorithms.

Ini ndinoona kuti izvo zvine muchetura zvechokwadi zvinongedzo ... izvo izvo Aizoita kuve ne mukana wekukuvadza saiti yako algorithmically (kunyangwe uchizonyanya kuinyanya, sezvandichatsanangura pazasi), haiwanzo kudzoserwa neSEO chishandiso.

Tisati taenda mberi, ngatitsanangure mazwi matatu andichange ndichishandisa mukati mechikamu chinosara:

  • Toxic links: Zvinobatanidza chishandiso chaonekwa sechingango kuvadza saiti yako.
  • Spammy links: Mhando yekubatanidza hapana angaite nemaune kuti avandudze masaiti asi mazhinji masaiti anowedzera. Mienzaniso inosanganisira zvinongedzo kubva kumasaiti anodhinda manhamba, mapeji asina kurongeka emutauro wekunze, mapeji emifananidzo yepamhepo saiti zvinongedzo, uye masaiti akaita setheglobe.net anobatana neanenge ese saiti pawebhu. Spammy zvinongedzo zvinogona zvakare kusanganisira kurwiswa kweakaderera-mhando zvinongedzo mune yakaipa SEO kurwisa.
  • Manipulative links: Manongedzo akagadzirwa aine chinangwa chekushandisa PageRank kuvandudza nzvimbo dzeGoogle. Mienzaniso inosanganisira akabhadharwa zvinongedzo, zvinongedzo mune zvinyorwa zveSEO, uye zvimwe zvirongwa zvakagadzirirwa zvakanyanya kukwidziridza PageRank uye zvichizotevera, masanji.

Panogona kuve nekumwe kuchinjika pakati petsanangudzo idzi, izvo zvinowedzera kunyonganiso. Google nguva pfupi yadarika yakadana zvimwe zvinongedzo munzvimbo dzevaenzi uye affiliate kushambadzira zvitumidzo sezvingangoonekwa sese zviri zviviri spammy uye manipulative (ramba uchiverenga kuti uwane rumwe ruzivo nezve izvi).

Ko spammy link ingakuvadza kugona kwako chinzvimbo paGoogle kutsvaga?

Kana iwe uine zvinongedzo zvinonongedza kune yako saiti, pane mukana wakanaka wekuti mazhinji acho ari spammy link. Yese saiti ine zvinongedzo zvinonongedza kwairi inounganidza zvisingaite, junky links izvo zvisina musoro.

Muzvizhinji zvezviitiko, spammy zvinongedzo zvinonongedza pasaiti hazvizokuvadze kugona kwesaiti. Pane kusawirirana pane izvi, izvo zvandichagadzirisa munguva pfupi.

Ini ndinodaidza mazhinji eaya spammy link, "cruft" link. Izvi zvinosanganisira zvinhu zvakaita semanongedzo kubva kumasaiti anoburitsa madomain stats, kutaurwa zvisina tsarukano pamasaiti emadziro emifananidzo, kana kunyange kuwanda kwemitauro yekunze isinganzwisisike kana vane vakuru kana pharmacology keywords seanchors.

John Mueller weGoogle paakabvunzwa nezve spammy zvinongedzo, kunyanya izvo kubva kumasaiti senge theglobe.net, iye akati,

"Isu tinotofuratira zvinongedzo kubva kumasaiti akadaro, uko kusingaite kunge kune zvisikwa zvinongedzo. Hapana chikonzero chekuramba."

John Mueller weGoogle

Google inoziva kuti kana saiti yako ikangoerekana yagashira kuwanda kwezvisina kujairika spammy zvinongedzo zvakamisikidzwa nemashoko evakuru, semuenzaniso, hazvigoneke kuti wanga uchivaka izvi kuyedza nekuvandudza mhinduro dzako dzekutsvaga. Muzviitiko zvakawanda, ivo vanogona kungozvitsaura izvi zvisingaite, zvisingabatsiri zvinongedzo uye kuzvifuratira mune yavo algorithms.

Isati yaburitswa Penguin 4.0 muna 2016, nhamba huru ye spammy links zvingangoita. Aizoita zvinokanganisa kugona kwesaiti kuronga. Isu taikurudzira kusavharisa imwe neimwe spammy link yataigona kuwana. Asi muna 2016, zvinhu zvakachinja kuti Google ikozvino devalues ​​spammy links pane kuranga saiti nekuda kwavo.

Izvo zvakakosha kuti uzive kuti ichangoburwa zvinyorwa zveGoogle zvinotaura nezvazvo mamwe marudzi e spammy links izvo chaizvo ndivo Kuzviedza-yega pakugadzirisa, kupesana nejunk chete, cruft links.

The Chikunguru 2021 batanidza spam update yaiitirwa "kudzikisa maitiro ekubatanidza spam" muGoogle's ranking system, kunyanya pavanoona "saiti dzichivaka nemaune spammy zvinongedzo nechinangwa chekushandisa chinzvimbo". Google yakataura nezve mamwe marudzi ezvibatanidza izvo ivo vaizofunga nezve "spam" uye vasingade kuverenga mune yavo algorithms. Izvi zvinongedzo zvechokwadi imhando ichiri kuitwa nemaSEO mazhinji mukuyedza kunyengedza masasisheni:

  • Affiliate links izvo zvisingateverwi kana kukwaniswa ne rel=”kutsigirwa”.
  • Zvinongedzo mumakampani evaenzi izvo "zvakanyanya kuitirwa kuwana zvinongedzo".

Kana iwe wakaona kuderera kwezviyero zvichitevera Chikunguru 2021 yekubatanidza spam update, zvinogoneka kuti Google's algorithms yaona kuti wanga uchigadzira malink emhando iyi uye akaamisa uye akaashaya mualgorithms yavo. Sekutaura kunoita zvinyorwa, "Masaiti ari kutora chikamu mune link spam achaona shanduko muKutsvaga sezvo izvo zvinongedzo zvichiongororwazve nemaalgorithms edu."

Zvakakosha kuziva kuti Google inodaro kwete taura kuti mapeji achaderedzwa kana kurangwa kune link spam. Muzviitiko zvakawanda, kana link spam ikaonekwa, inoparadzaniswa neGoogle uye inoregeredzwa mune yavo algorithms.

Izvi zvinogona kunzwa sedemotion zvakadaro.

Kana iwe wanga uine boka revaenzi post link izvo zvaimbobatsira peji peji zviri nani, uye Google inoona izvi se spam uye inodzikisira, ipapo iwo masanjiro anodzikira. Izvi zvinoreva kuti peji rarasikirwa nekusimudzira kwechinzvimbo kubva kune zvinongedzo zvaimboonekwa semakurudziro anoshanda asi haachisiri. Kubvisa izvo zvinongedzo pamwe hazvizokubatsire kuona kuvandudzwa.

Nepo algorithmic demotions ye manipulative link kuvaka anogona zvikaitika, zvakachengeterwa mawebhusaiti akakurisa zvakanyanya kusvika apo Google's algorithms inonetsekana kuona kuti ndeapi malink akakodzera kuverenga uye anogadzirirwa SEO zvinangwa. Tichataura zvakawanda pamusoro peizvi munguva pfupi.

Iwe unofanirwa kudzima spammy link?

"Spammy" zvinongedzo, zvinowanzodaidzwa kuti "toxic links" neiyo SEO nharaunda uye mamwe ma SEO maturusi, haafanire kuve nemhedzisiro yakaipa pakugona kwesaiti yako. Google's algorithms yakanaka pakuziva kuti ndeapi malink anogona kufuratirwa. Ona aya ma tweets kubva kuna Mueller:

Ndaingovafuratira hangu.

- 🦝 John (pachako) 🦝 (@JohnMu) August 16, 2021

Icho kazhinji hachisi chinhu chaungada kuita - ndingakurudzira kushandisa disavow chishandiso zvakanyanya kune zvinongedzo zvinonetsa zvausingakwanise kugadzirisa (semuenzaniso, ekare akabhadhara malink), kwete nekuti iwe haufarire kubatanidza. site. Zvinoita kuti zvive nyore 🙂

- 🦝 John (pachako) 🦝 (@JohnMu) December 21, 2018

TBH handina kumbosangana nekamwe kakesi ke "strange Chinese, indian and japanese backlinks" apo disavow ingadai yakaita zvakanaka. Sevha kuedza kwako kune zvinhu zvinonyanya kukosha kune yako saiti!

- 🦝 John (pachako) 🦝 (@JohnMu) December 21, 2018

Sezvakataurwa naMueller muna Kurume 2021 Google inobatsira hangout:

"Mazhinji mawebhusaiti haafanire kunetseka nezve zvine muchetura zvinongedzo. Chinhu icho masisitimu edu, kana achinge ayambuka nzira dzavanofunga kuti dzakaipa, isu tinovafuratira. "

John Mueller weGoogle

Zvakare mune imwe hangout:

"Kana iwe uchiona zvinongedzo zvega zvinobuda wobva wati, oh izvi zvinoita kunge spammer yakadonhedza chinongedzo kana chii, I would ignore chose those… ..zvinoitika kuwebhusaiti yega yega uye sisitimu yeGoogle yakavaona kakawanda mumakore uye isu tiri vakanaka pakuregeredza."

John Mueller weGoogle

(Simbiso ndeyangu.)

Zvisinei nezano raMueller, kuchine vamwe munharaunda yeSEO vanotenda kuti pane kukosha mukubvisa spammy link, kana kunyange cruft junk link. Ini ndave nemaSEOs andinovimba naye, kugovana neni kuti ivo vakazviramba zvichibva pamazano akaitwa neautomated link yekuongorora chishandiso uye vanonzwa kuti vaona kuvandudzwa.

Ndichiri kutenda kuti pane kukosha kushoma pakuisa disavow inoumbwa nevazhinji spammy link, sarudzo mbiri dzichangoburwa dzakaratidza kuti kuchine chikamu chakakosha cheSEOs vanogara vachiramba rudzi urwu rwekubatanidza.

NeGoogle vachiti ivo vanoregeredza 'spammy' zvinongedzo zvinonongedza kune webhusaiti yako, kazhinji, iwe unovafuratirawo here kana kuenda pasi nenzira yekusavow kuti uve padivi rakachengeteka?
Ini handisi kusanganisira 'zvinoenderana' sarudzo sezvo ini ndichida mutemo wakakwana wechigunwe ????#SEO #TwitterPoll

- Sarah McDowell (Iye/Iye) (@SarahMcDUK) February 17, 2022

SEO sarudzo:
Paunoona mazana (kana kunyange zviuru) zvepasi-mhando, zvakanangwa zvakanyanya .blogspot URLs mune yako client's backlink profile, unosarudza kubata sei?
Fungidzira kuti mazhinji emasaiti anotaridzika semarara akazara.

— Lily Ray 😏 (@lilyraynyc) November 30, 2020

I tweeted kubvunza iyo SEO nharaunda yeakaburitswa nyaya zvidzidzo zvinoratidza kuti disavowing zvichibva pane otomatiki maturusi akabatsira saiti. Panguva yekutsikisa, hapana mhinduro.

Kana iwe uri SEO unonzwa kuti wabatsira saiti nekuisa disavow yakagadzirwa neotomatiki chishandiso, ndapota pindura mune iyo tweet tambo. Kana iwe uine yakanaka data yekuburitsa inoratidza kuti disavowing spammy links yakabatsira, unogona kusvika kwandiri uye ini ndingafara kuzviongorora iwe uye nekukubatsira kushambadza kana ndichikwanisa.

Ndichiri kufunga kuti ruzhinji rwebasavow basa rinoitwa neSEOs harina basa.

Pakambani yangu, tinoita akawanda ekubatanidza maodhisheni uye disavow basa, uye takazviita kwemakore gumi izvozvi. Mugore rapfuura, takave nezviitiko zviviri apo isu takaramba zvakanyanya yakaderera mhando, spammy zvinongedzo, uye takaona kumwe kunyorova kwekuwedzera kweGSC zvinoonekwa zvakatanga mukati mevhiki kana kupfuura yekuisa. Hapana chekuwedzera chaive chinoshamisa. Hazvina kukonzeresa kuwedzera zvine musoro kwezviyero kana traffic.

Kunyange isu tichida kutora basa rakawanda rekudzima spammy link profiles, isu hatinzwe kuti itsika ine ROI yakanaka. Sezvandichatsanangura mberi mune ino chinyorwa, pane vamwe nzvimbo dzatichiri kukurudzira disavow basa. Aya ndiwo ane zviratidzo zviri pachena zvekubatanidza kuvaka nechinangwa chekushandisa PageRank.

Zvakadini ne "manipulative links"? Iwe unofanirwa kuvabvisa here?

Kana Google's algorithms yakanaka kwazvo pakuparadzanisa spammy zvinongedzo uye nekuzvifuratira mune yavo algorithms, saka nei chero munhu angada kushandisa disavow chishandiso? Sei uchikumbira Google kuti irege kufuratira zvinongedzo zvavari kutofuratira?

Pane mamiriro maviri apo isu tichakurudzira kune vatengi vedu yakakwana yekubatanidza ongororo inoteverwa nekuisa disavow:

  • Iyo saiti ine chekuita nemanyorero kune zvisiri zvechisikigo zvinongedzo muGSC.
  • Nzvimbo iyi ine nhamba huru kwazvo yezvibatanidza zvatinonzwa kuti webspam team ingafunga kuti "inonyengedza".

Google's magwaro ekuti unofanira kuramba zviri pachena.

"Iwe unofanirwa kurega backlinks chete kana:

Iwe une nhamba yakati wandei ye spammy, yekugadzira, kana yakaderera-mhando zvinongedzo zvinonongedza kune yako saiti, AND

Manongedzo akonzera chiito chemaoko, kana kuti chingakonzeresa chiito chemaoko, panzvimbo yako. "

Google Help Center: Disavow zvinongedzo kune yako saiti

Spammy links zvega hazvizokonzerese iwe kuita manual. Zviito zvemaoko ndeyemasaiti "anga ... achinyengedza nzira yavo kuenda kumusoro kwepeji remhinduro."

Kana saiti yako ikawana ongororo yemanyorero, iyo webspam timu inoziva kuti hauna kuita zviuru zvezvibatanidza zvakasungwa nemitsara yevakuru kuedza uye chinzvimbo zvirinani kune ako (asiri evakuru) mazwi. Vanoziva kuti masayiti emutauro wekunze anokwenya Alexa uye anoburitsa zvakare ruzivo pamwe chete neinongedzo kune yako saiti hazvisi zvinongedzo zvawagadzira kuti zvidzore zvigaro.

A manipulative link haafanire kunge akafanana neye spammy.

A manipulative link ndiyo yawakagadzira kuti uwedzere yako PageRank. Zvino, vamwe vanogona kukakavara, "Iyi haisi iyo pfungwa yezvese link kuvaka? Kuvandudza PageRank?" Google pachayo SEO yekutanga gwara inotitaurira kuti kusimudzira zvirimo kunogona kuva chinhu chakanaka:

"Kunyange mazhinji ekubatanidza kune yako saiti achizowedzerwa zvishoma nezvishoma, sezvo vanhu vachiwana zvirimo kuburikidza nekutsvaga kana dzimwe nzira uye nekubatanidza nazvo, Google inonzwisisa kuti unoda kuzivisa vamwe nezve basa rakaoma rawaisa mukati mako. content. Kusimudzira zvirimo zvako zvitsva zvinotungamira kukuwaniswa nekukurumidza neavo vanofarira chidzidzo chimwe chete. "

-Google's Search Engine Optimization (SEO) Starter Guide

Asi ivo vanoyambira, "Sezvinei zvakawanda zvakafukidzwa mugwaro iri, kutora kurudziro iyi zvakanyanya kunogona kukanganisa mukurumbira wesaiti yako."

Mukati yavo zvinyorwa pane link schemes Google inoti:

"Chero chinongedzo chakagadzirirwa kukanganisa PageRank kana chinzvimbo chesaiti mune zvekutsvaga kweGoogle zvinogona kutorwa sechikamu chechirongwa chekubatanidza uye kutyorwa kweGoogle's Webmaster Guidelines."

Pane mutsauko mukuru pakati pekukoka vamwe kuti vabatanidze kune zvirimo uye kugadzira yako malink pamwero mukuru nechinangwa chekushandisa PageRank.

Kana iwe wakambopinda mukati muenzi kutumira zvakananga kune zvinongedzo kana kuwana zvinyorwa zvakaburitswa zvine chinongedzo chekudzokera kusaiti yako, haungaite kunge wakanangana nekuita kwemaoko. Asi kana iwe waita huwandu hukuru hwekubatanidza kuti uwedzere PageRank uye uri kunetseka kuwana chero dhizaini, mune dzimwe nguva kunyatsoongorora kwekubatanidza kunoteverwa nekuisa disavow kunogona kubatsira.

Pane mamwe mamiriro apo Google anogona algorithmically kudzvanyirira saiti, kunyangwe muzera rePenguin 4.0 uye mune izvi zvisingawanzo zviitiko zvekunyanya kunyengedza, isu takawana yakakwana disavow inobatsira. Tichauya kune izvo munguva pfupi, pamwe nemimwe mienzaniso.

Heano mamwe emhando dzakajairika dze "manipulative" link mapatani atinowanzo kuona nhasi:

  • Muenzi anotumira zvakanyanya kune zvinongedzo pane kuratidzwa/chivakwa chemhando.
  • Kuwana zvinyorwa zvakaburitswa kune mamwe mawebhusaiti ane chinongedzo chekudzokera kune chako.
  • Kubhadhara kuti zvinongedzo zviiswe muzvinyorwa.

Kana iwe wakaita huwandu hwakakura hwekuvaka kwekubatanidza munguva yakapfuura, zvinogoneka kuti izvi zvinongedzo zviri kukanganisa kugona kwako kukwira kune yako yakazara kugona. Izvi zvinotonyanya kuitika kana iwe uine musanganiswa wekuzvigadzira wega zvinongedzo uye wanyatsowana malink anoita kuti zviome kuGoogle kuona kuti ndezvipi.

Ko disavowing inoita chero chinhu mazuva ano here?

Disavowing spammy kana chepfu zvinongedzo hazvigone kubatsira saiti kuona zvine musoro kuvandudzwa. Asi zvakadini nekudziva "mamanipulative" malink akagadzirwa kuti avandudze saiti's PageRank?

Muna 2019, ini akabvunza Mueller nezve kana disavowing links inogona kubatsira saiti algorithmically. Akati:

“Ikoko kunogona kuva kwakadaro. Saka, chimwe chinhu icho maalgorithms edu kana tikazvitarisa uye ivo vanoona, o, kune boka remanongedzo akashata pano. Zvino pamwe ivo vanozove vakangwarira zvakanyanya maererano nezvinongedzo zvakazara zvewebhusaiti. Saka, kana iwe ukazvichenesa, zvino ma algorithms anozviona oti, o, pane - pane mhando - Zvakanaka. Hazvina kuipa.”

Muna Gumiguru 2021, Mueller akabvunzwa nezve Penguin algorithm uye kana zvisiri zvechisikigo zvinongedzo zvakangofuratirwa neGoogle izvozvi. Iye akati kuti kana Google's algorithms, kunyanya, Penguin, yakatemerwa kuti pane zvakajeka kubatanidza manipulation munzvimbo, vangasarudza kusavimba nesaiti yese:

"Penguin inogona kufuratira zvinongedzo uye kuderedza masaiti, kana zvichidikanwa….kana masisitimu edu akaziva kuti haakwanise kusiyanisa uye kufuratira aya links pawebhusaiti.” Mueller akawedzera kuti kana Google ichikwanisa kuona "yakasimba kwazvo pateni ipapo" maGoogle algorithms anogona kurasikirwa ne "ruvimbo newebhusaiti ino" uye unogona kuona "kudonha mukuonekwa ikoko."

John Mueller weGoogle

(Simbiso ndeyangu.)

Mune ruzivo rwangu, hazvina kujairika kuona mhando yenyaya apo pane kunyengera kwakawanda zvekuti Google haigone kutaura zvakanaka kubva pane izvo zvinofanirwa kufuratirwa.

Mhosva dzatinonzwa sekuti takaona kuvandudzwa mushure mekuramba, inzvimbo dzaive nekubatanidza profiles dzaive musanganiswa weakanaka mataurirwo echisikigo uye huwandu hukuru hweakazvigadzira ega malink eSEO - anowanzo kubatanidza anoiswa mukati mezvinyorwa zvakaburitswa kune mamwe masaiti. .

Ini ndichagovera mimwe mienzaniso newe yemasaiti atinofunga kuti avandudzwa mushure mekunge tabvisa nhamba huru dzemanongedzo akagadzirirwa chete SEO zvinangwa. Nekudaro, zvakakosha kuti ticherechedze kuti isu hatigone kutaura kuti disavow basa ndiro rakabatsira masaiti aya.

Kashoma kuti tiite chete disavow basa kune vatengi vedu. Aya masaiti akashanda mukuvandudza mhando mune dzimwe nzira dzakawanda, kusanganisira EAT, tekinoroji SEO, saiti chimiro uye zvirimo.

Pazasi pane Google organic traffic yesaiti yakauya kwatiri ine manyore chiitiko. Zvakanga zvakaoma kubvisa nekuti saiti iyi yaive nenhamba hombe yezvibatanidza izvo zvechokwadi zvakawana kurudziro zvakasanganiswa nenhamba huru yezvinongedzo muzvinyorwa zvakanyanya kuburitswa kuwedzera PageRank.

Kuziva kuti ndezvipi zvingangoonekwa sezvine hunyanzvi kwaive kwakaoma. Izvi zvine musoro nekuti dai zvaive nyore kuona kuti ndezvipi zvinongedzo zvakagadzirirwa SEO chete uye izvo zvakawanikwa zvinongedzo zvakakosha kuverengerwa, Google's algorithms yaigona kuita izvi, uye kufuratira izvo zvisiri zvechisikigo zvinongedzo, uye hapana chiito chemaoko chingave chakakosha!

Pakabviswa basa resaiti ino (izvo zvakatitorera nguva yakareba kuti tiite nekuda kwemusanganiswa wezvakanaka vs. zvisungo zvisungo) pakanga paine zvakajeka kukwidziridzwa mune organic traffic. Nekudaro, saiti ino yakabatsirwawo nekuwedzera kukurumbira pamusoro wenyaya yavo nguva pfupi yadarika saka, isu tichifunga kuti kubviswa kwechiito chebhuku kwakabatsira zvakanyanya, hatigone kutaura nechokwadi kuti basa re diavow ndicho chikonzero chekubudirira kwesaiti ino.

Kune saiti inoratidzwa pazasi, isu takaona uye takarasa mazana ezvatinodaidza mukati "zvinyorwa zvemanongedzo". Izvi zvinyorwa zvakagadzirirwa SEO chete uye kutumirwa kune mamwe mawebhusaiti kuti zvishambadzirwe…iyo tsanangudzo chaiyo yekubatanidza manipulative. Izvi zvinosuruvarisa kuti tsika yakajairika ichiri, kunyangwe ichipesana nemazano eGoogle.

Ichi chinyorwa cheSearch Engine Land chinotsanangura zvakawanda nezve nei haufanirwe kunge uchishandisa mishandirapamwe yechinyorwa pakuvaka link.

Saiti ino iri kuona kuvandudzwa kwakanaka kwemasanji, traffic, uye zvakanyanya kukosha mari kubva pakuramba. Asi zvakare, hatigone kutaura nechivimbo kuti basa re diavow ndosaka. Ivo zvakare vanga vachinatsiridza EAT munzira dzakawanda sekukurudzira kwedu uye kushanda pakuvandudza zvemukati zvakare.

Kana iwe uchiri kusava nechokwadi chekuti ungave nerubatsiro here kwauri mukudzima, pakupera kwechinyorwa chino ini ndakatara mamwe maitiro anogona kukubatsira kusarudza.

Maturusi otomatiki anobatsira here pakushanda kwe disavow?

Mune ruzivo rwangu, mazhinji ezvishandiso zveotomatiki zvakagadzirirwa kubatsira varidzi vesaiti kuwana zvinongedzo kune disavow zvakanaka pakutsvaga spammy / chepfu zvinongedzo. Ivo havana kunaka pakutsvaga zvinongedzo zvinongedzo.

Kana isu tichitenda Google pavanenge vachiti ivo vanoregeredza spammy link, saka isu tinogona kuona kuti sei kungosiya izvo zvine muchetura zvinongedzo zvezvishandiso zvingasaita zvakawanda.

Kana maalgorithms eGoogle ane simba asingakwanise kuwana nyore uye kupatsanura manipulative link anonongedzera kune webhusaiti, saka hazvigoneke kuti chechitatu-bato chishandiso chikwanise kuzviita.

Ehe, mawebhusaiti mazhinji haafanire kuita chero chinhu chakadai. Pakupedzisira, kana chimwe chinhu chisina kujairika chinogona kukuudza kuti ndechipi chaunofanira kurega, vangangove vatove kufuratirwa.

- 🦝 John (pachako) 🦝 (@JohnMu) December 17, 2018

Ini ndinofunga kuti zvimwe zvezvishandiso zvinopa otomatiki link auditing mhinduro zvinogona kubatsira kana zvasvika pakutsvaga zvinongedzo zvinonongedza kune yako saiti uye kukubatsira kuronga spredishiti yekushandisa kuongorora zvinongedzo zvako.

Nekudaro, mushure memakore angangoita gumi ekutarisa zvinongedzo izvozvi, ini ndichiri kukurudzira kudzokorora zvinongedzo chimwe nechimwe pane kuvimba nechishandiso chekukubatsira kuita sarudzo dzekusaita. Zvinotora nguva yakareba kuti uite izvi, asi kana uchizove uchikumbira google kuti urege kufuratira kune yako saiti, unonyatsoda kuve nechokwadi chekuti unowana sarudzo idzi kure!

Maitiro ekuona kana iwe uchida kushandisa Google disavow chishandiso

Pane kuvhiringidzika kwakawanda munyika yeSEO kana zvasvika pakushandisa disavow chishandiso.

Google inotiudza kuti haifanirwe kuve yakakosha kunze kwekunge iwe uine iyo yekubatanidza profiles iyo inokuisa iwe panjodzi yekuita nemaoko.

Nekudaro, kana usati waita basa mukubatsira mawebhusaiti kubvisa zviito zvemanyorero, zvinogona kunetsa kuziva kuti zvinotaridzika sei.

Spammy, yakaderera-mhando zvinongedzo hazvizokuwanire iwe chiito chemaoko. Huwandu hukuru hwezvinongedzo zvakaitwa nechinangwa chekushandisa PageRank zvingangodaro, kunyanya kana Google iine dambudziko rekutsaura izvi pakati pemhando yako yepamusoro, yakawana malink.

Heino zano rangu (rakatorwa kubva kune yedu kurudziro ye disavowing ye2021) kuti ikubatsire kuona kana kushandiswa kweGoogle's disavow tool kungakubatsira.

Kune mawebhusaiti ane chekuita nemanyorero parizvino:

Isu tinokurudzira kunyatsoona kusiri-otomatiki link odhita, kubviswa kweakazvigadzira ega zvinongedzo pazvinogoneka, uye dhizavow yakakwana, inoteverwa nekuisa chikumbiro chekuongororazve. Ziva kuti kuita kwemaoko kunowanzo tora zvikumbiro zvakawanda kuti zvibviswe muzviitiko zvakawanda izvozvi, uye Google inowanzotora mwedzi miviri kana kudarika kuti ipindure kuchikumbiro chega chega.

Kune masaiti asina manyorero ekuita asi aita wide scale manipulative link building

Isu tinokurudzira yakakwana isiri-otomatiki yekubatanidza yekuongorora kune chero saiti ine chinongedzo chimiro chinonyengetedza zvakakwana kuvaisa panjodzi huru yekugamuchira manyore chiitiko.

Kana iyo yakawanda yezvinongedzo muprofile yako zviri izvo zvawakagadzira nechinangwa chekupfuura PageRank, asi zvisingamiriri kurudziro chaiyo yevamwe saka unowira muchikamu ichi. Kazhinji, isu tichaisa iyi disavow zvakare.

Dzimwe nguva tinoisa zvikanganiso zvishoma. Kana mutengi achizeza kudzima mamwe malink, kunyangwe isu tichiziva kuti akavakirwa SEO, isu dzimwe nguva tinorasa zvinongedzo zvinonyanya kunyengedza uye tochengeta zvinonyanya kutaurwa.

Kune masaiti asina manual action asi ane vamwe manipulative links

Sarudzo yedu yekuti toramba here inobva pakukura kwedambudziko.

Kana iwe uchinyatso paruzhowa nezvekuti chiyero chechivakwa chako chekubatanidza chakakwana kukonzeresa matambudziko, hapana chakaipa mukuisa disavow, chero iwe usiri kubvisa zvakanaka zvinongedzo izvo Google inoda chaizvo kuverenga sekurudziro.

Takave nemamwe mabhizinesi anotikumbira kuti tiise disavow kuitira runyararo rwepfungwa kuti izvi zvinongedzo hazviite kuti zvikonzerese matambudziko neGoogle's algorithms kana kutungamira kune chiitiko chemaoko mune ramangwana. Asi ziva kuti kuisa disavow mukesi yakaita seiyi haigone kukonzera shanduko.

Kune mawebhusaiti ane kushoma manipulation, asi akawanda e spammy link. Izvi zvinosanganisira zvinongedzo zvine mitauro yekune dzimwe nyika uye kumwe kuedza kune yakaipa SEO kuburikidza ne spam link

Isu kazhinji hatikurudzire kuisa disavow kumakesi akadai.

Nekudaro, kana yako yekubatanidza mbiri isati yarwiswa yezvisizvo zvinongedzo yaive yakakodzera kuita yemanyorero, kana kana iwe parizvino uine manyorerwo echiito, isu tinokukurudzira kuwedzera aya malink mufaira rako redisavow.

Sezvambotaurwa, vamwe vanhu havana kugadzikana nekuve nemhando iyi yekubatanidza iripo muGoogle's algorithms uye havavimbe neGoogle kuti ingofuratira izvi zvinongedzo.

Nepo isu tichinzwa tine chivimbo chekuti Google inogona kufuratira kurwiswa kwespam kwezvisiri zvechisikigo zvinongedzo, hapana chakaipa pakubvisa aya malink kunze kwenguva yakashandiswa.

Sechinyorwa chakawedzerwa, dzimwe nguva kurwisa kwe spammy zvinongedzo kunogona kuve chiratidzo chekuti saiti yako yakabiwa. Zvingave zvakakodzera kubvunza nyanzvi mune malware uye hacked masaiti.

pfupiso

Ndinovimba, chinyorwa ichi chakubatsira kuti unzwisise kana iwe uchifanira kushandisa Google disavow chishandiso. Isu tichiri kuona zvichibatsira kuchenesa nyaya dzekuyedza kwakapararira paPageRank manipulation, asi usafunge kuti kune bhenefiti yakawanda mukuishandisa kuchenesa spammy kana "chepfu" zvinongedzo.

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