When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we're being honest, it can get a little confusing. To help simplify the process for you, we're breaking down the step-by-step process of … [Read more...] about How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
Advertising
What is Advertising ID on Android? How to Reset It to Limit Ads on Your Phone
If you are annoyed with the ads on your Android phone, you can put a stop to them. Android smartphones have a unique alpha-numeric advertising ID that is shared with ad companies to track your app activity. You can not remove this ID, however, when you reset it, a new ID is assigned to your device, and this forces advertisers to start a new … [Read more...] about What is Advertising ID on Android? How to Reset It to Limit Ads on Your Phone
The Ultimate Guide to Advertising in 2021
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, we often struggle to nail down exactly what it means … [Read more...] about The Ultimate Guide to Advertising in 2021
Google Ads New Features: Five Tips for Your Next Google Ads Campaigns in 2021
Each year Google releases new updates and features to Google Ads to improve the performance of PPC campaigns for digital marketers. It brings more automation and complexity for marketers while managing their SEM strategies. It forces marketers to focus on new effective ways to implement their marketing practices for successful Google Ads … [Read more...] about Google Ads New Features: Five Tips for Your Next Google Ads Campaigns in 2021
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be … [Read more...] about YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
Amazon Advertising Optimization Guide
Amazon is continuously growing and becoming a more relevant factor in people’s lives. You can pretty much find anything you wish to buy on Amazon and as time goes on you can shop on Amazon in more areas of the world. It’s no secret that digital advertising has completely changed the way we view marketing. It goes without saying that if you … [Read more...] about Amazon Advertising Optimization Guide
The Ultimate Guide to Amazon Advertising
I'm willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check. But — what about Amazon? In 2018, Amazon launched "Amazon Advertising", (formerly Amazon Marketing Services, or AMS), as a search … [Read more...] about The Ultimate Guide to Amazon Advertising
Microsoft Advertising releases three new audience targeting features
Microsoft Advertising today announced three bew audience targeting features: Dynamic Remarketing lists and In-market Audiences in France & Germany for search campaigns, and LinkedIn Profile targeting for both search and audience campaigns. With Dynamic Remarketing, you can take your existing shopping campaigns in Microsoft Advertising and … [Read more...] about Microsoft Advertising releases three new audience targeting features
Top 10 Facebook Advertising Strategies for Success in 2020
Amidst the coronavirus pandemic, a lot of businesses have already doomed, many are on the verge, and countless are severely affected. Thus, the need of the hour for all drowning businesses is to rise again and re-establish their brand in the market with a stronger will and presence than ever. While there are several ways, these days business are … [Read more...] about Top 10 Facebook Advertising Strategies for Success in 2020
Apple Responds to Safari 11 Criticism From Advertising Groups: 'People Have a Right to Privacy'
Apple Responds to Safari 11 Criticism From Advertising Groups: 'People Have a Right to Privacy' Six trade and marketing organizations this morning published an open letter to Apple asking the company to "rethink" plans to launch new versions of Safari in iOS and macOS that block cross-site tracking, and this afternoon, Apple offered up a … [Read more...] about Apple Responds to Safari 11 Criticism From Advertising Groups: 'People Have a Right to Privacy'