Internet Marketing

Top 10 Digital Conferences Every Website Owner Should Attend in 2016

If you’re planning on staying ahead of the digital marketing curve with your website, conferences are the way to go. At conferences you’re exposed to many products, ideas, and experts at the same time. Here’s our list of the 10 digital conferences ever website owner should attend.Traffic and Conversion Summit When: 9th to 11th of February 2016Where: San Diego, CAWho for: Beginners to Pros seeking the latest information.What: Traffic and Conversion Summit is the largest conversion conference in North America for a reason. The Day 1 theme at Traffic & Conversion Summit is always traffic, covering the newest trends and changes in traffic channels, including such topics as why SEO is fundamentally dead and organic Facebook results. Also features special breakout sessions on podcasting and marketing automation. Day 2 is all about sales and conversions. Special topics include selling with video and YouTube hacks, the merging of content and commerce, and more. Day 3 features discussion of the strategy of marketing and business growth. Trends and opportunities for the coming year will be presented. Special breakout tracks just for agencies, and another track for owners and executives on how they can setup their business processes to prepare for the growth they’re about to experience.Price: $997 until 31 December 2015, $1,997 at the door.Ungagged Conference When: 14-16 November, 2016Where: Salk Lake City, UTWho for: BeginnersWhat: Together with 5,000 digital marketing leaders, industry pros and innovators, you’ll explore the latest trends and tools, and learn how to get better, more quantifiable results from your digital marketing programs. Summit sessions and labs are taught by some of the most innovative marketers from top companies around the world. Summit is the place to discuss the latest trends and developments in digital marketing, as well as being introduced to this year’s product announcements, news, and industry trends from the Adobe Marketing Cloud community.Summit 2015 is expected to sell out, so don’t miss your opportunity to attend.Price: $995PubConWhen: 10th – 13th of October 2016Where: Las Vegas, NVWho for: Pubcon Masters Group, Beginners and Pros.What: Multiple session tracks covering the latest local social media, digital marketing, and search-related research, top keynote addresses, breakfast and lunch, all led by a strong lineup of national speakers. Features the industry’s leading businesses, start-ups, speakers, keynotes, exhibitors, and sponsors involved in social media, digital marketing, search engines, and online advertising. The conference offers an unrivaled, highly-productive conference experience at some of the fairest cost-effective rates in the industry. Every attendee will come away with valuable new ideas and solutions for their businesses.Price: $899 for full all-access conference pass. $399 for networking badge. $50 for Expo hall pass.Affiliate Summit West When: January 10th – 12th 2016Where: Las Vegas, NVWho for: Affiliate marketing professionals looking to networkPrice: All-Access Pass: $1,749; $2,249 day of show. VIP Pass: $949; $1,249 day of show. Networking Plus Pass: $549; $749 day of show. Networking Pass: $249; $449 day of show.East When: July 31st – August 2nd 2016Where: New York, NYWho for: Affiliate marketing professionals looking to networkPrice: All-Access Pass: $1,749; $2,249 day of show. VIP Pass: $949; $1,249 day of show. Networking Plus Pass: $549; $749 day of show. Networking Pass: $249; $449 day of show.What: This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Day 1 features sessions on break-out blogging, live SEO and monetization site reviews, buying and selling websites, WordPress optimization, YouTube, mobile media, and more. Day 2 features an Ask Me Anything SEO panel of experts, mobile commerce, the digital marketer’s legal toolkit, Amazon, social media, increasing email open rates using segmentation, and a variety of ask the expert roundtables. Day 3 features drill-down sessions on affiliates and affiliate managers, affiliate recruitment strategies, multi-channel bidding, mobile ad campaigns, and the Pinnacle Awards.ConversionXL Live When: 30th of March to 1st of April 2016Where: Near Austin, TXWho for: Pros, Beginners.What: Features a unique format to facilitate relationship building. The event takes place outside Austin, away from distractions. All attendees and speakers stay in the same location for three days, fostering quality conversations and long-term relationships. The outcome is high quality networking, discussions, learning. No other event does content, experience and networking like this one. The best optimization practitioners from around the world teach their best material. The hand-picked speakers teach optimization processes that you can model, and boost profits on any website you work on. Preconference workshops are available and take place in Austin.Price: $1199MarketingSherpa SummitWhen: 22nd to 24th of February 2016Where: Bellagio Las Vegas, NVWho for: Beginners and ProsWhat: Discover how-to details and strategies for fast, measureable digital marketing success. All of this real-world experience is grounded in rigorous research and is taught by successful marketers who face your same challenges. Learn how to make your campaigns – and your career – more successful than ever and do it in a world-class venue. It’s no wonder leading organizations consider MarketingSherpa Summit a priority investment year after year.Price: Two-day Summit: $1495. Three-day Summit + Workshop: $1990InboundWhen: 8th to 11th of November 2016Where: Boston, MAWho for: Beginners to Pros.What: INBOUND’s purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2015, we had 10,000+ attendees from all around the world and we’re excited to be bigger than ever this year. Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, you will learn how the INBOUND experience, and especially our content, is truly remarkable. Past keynote speakers included Arianna Huffington, Seth Godin, Nate Silver, and Scott Harrison.Price: $499 for keynote pass. $1499 for all-access pass. $1998 for VIP package.MozConWhen: 12th to 14th of July 2016Where: Seattle, WAWho for: BeginnersWhat: Three days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more. MozCon speakers share next-level advice on everything from building a loyal community to making data-driven decisions in your marketing. You won’t find any stuffy networking events here—you can connect with our amazing community of industry leaders, chat with the speakers and Moz staff, pick up some cool swag, and even get a hug from our friendly robot, Roger.Price: Early Bird pricing for Moz subscribers: $799. Early Bird GA: $1,299.Social Media Marketing WorldWhen: 17th to 19th of April 2016Where: San Diego, CAWho for: Beginners and pros.What: Social Media Marketing World 2016 is the world’s largest social media marketing conferences. By attending, you’ll make connections with 100+ of the world’s top social media pros (plus 3000 of your peers) and you’ll discover amazing ideas that’ll transform your social media marketing. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities. You’ll pick from 100+ expert-led sessions and workshops covering social media tactics to content creation to social strategy. Discover the best and newest ways to deploy and track social tactics, reduce your trial and error time, network with other marketers, and meet the world’s top social media experts.Price: $1497Search Marketing ExpoWhen: 1st to 3rd of March 2016Where: San Jose, CAWho for: Beginners and Pros.What: Search marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX, and you’ll get it right! Immerse yourself in three days of SEO and SEM sessions and you’re guaranteed to leave with practical techniques and tips to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. With over 60 sessions designed to serve a diverse search marketing audience, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. Includes Search Marketing Boot Camp on March 1 to help people new to search engine marketing learn the fundamentals in organic and paid search to drive traffic and boost revenue. Sessions on Keyword Research & Copywriting, Link Building, Paid Search Fundamentals, and Search Engine Friendly Web Design.Price: Early Bird pricing: $1595 for All Access; $2395 for All Access and Workshop; One-day pass $895; Workshop only pass $895
  • 5 min read
  • Feb 19, 2016
Internet Marketing

A List of Changes from Google Panda 4.1

Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1. Some webmasters dispute the name, given the rumbling nature of Panda’s ongoing changes on a minor scale, but the terminology is accurate enough. What did this 27th update to the Panda algorithm do, precisely? To pore through some of the data yourself, you can see this list of winners and losers. First, a few things to note. • Panda 4.1 is said to affect 3-5% of search queries, depending on region.• The update does not change anything relevant to past Panda updates; that is, a quality content strategy is still the best way to rank.• 4.1 is friendlier to small sites, allowing small and medium sites with high quality to better compete against larger, lower quality sites.• The sites most heavily affected seem to be content aggregators and sites with thin content, as could be expected.• Some outliers (comdotgame, for example) have unexpected shifts not quite in line with the rules of the update.• Many large sites lost ground, including the Yellow Pages, HR Block and Bob Dylan’s personal site.• The best path to recovery for those hit by the update is to clean up thin content. Now, on to what Panda affected, and how. Flagged and Deranked: Bad User Practices Google is always on the lookout for sites with blatant security violations, serving malware or malicious code through scripts and redirects. This Panda update, though it may not have focused on those sites, caught a number of them. Many sites that served up malicious code, through being hacked or just being malicious themselves, have been shot down. Panda has also begun to target some semi-malicious poor user experience choices. These include, for example, aggressive pop-up code, various security warnings and forced downloads. Any site running code that Google could consider against the typical ideal user experience is a likely target. Thin Content Farms Pruned AgainHow many times has it been now that Hubpages and eHow have been the targets of Panda? Heck, eHow was one of the biggest targets of the very first Panda algorithm years ago. Demand Media and all of their thin properties scramble time and again to hit the barest minimum, to make as much profit as possible while paying writers as little as possible. This 27th update to Panda shoots down eHow, Hubpages and a host of other low-quality content farms yet again. It’s just another living lesson that doing the bare minimum is going to cause a sine wave of traffic, going up when you barely pass the minimum and going down when the bar is raised. When will these sites learn? Deception Hurts Users and Sites Alike Panda took significant action against a wide range of sites with ad-related deceptive practices. For a while, some webmasters were formatting their text ads and positioning them in ways that makes them look very much like the on-site navigation. This kind of deception has been against Google’s rules in affiliate links for quite some time. Essentially, a site needs to flag its advertising in some way so that users can tell at a glance that the content is advertising, and not just more content on the site. Any practice that makes an ad look more like site content, tricking a user into clicking it thinking they aren’t leaving, is going to be damaging to use. Back to Basics with Keyword Stuffing Another technique Google has hit with this update is the keyword-optimized doorway page. Essentially, a chain like Taco Bell – not actually Taco Bell in this case, but it’s a good image to use – would create one central Taco Bell page. Then they would create a series of doorway pages using similar content, using local keywords for each Taco Bell location across the country. Those doorway pages would rank for local searches and funnel traffic back to the main page. This is a strategy that hits multiple red flags, primarily with keyword optimization and copied content. Most often, these pages would cram local keywords into the meta data for that extra bit of oomph. Unfortunately for those sites, that oomph helped drive them into the ground with this update. Taking Out the TrashOccasionally, affiliate spammers would create thin content pages that look legitimate, cloaking their affiliate links under the guide of a “Read more…” link. Other times, they would link you directly to a page full of broken or missing content. In these cases, the pages are valueless to a consumer, and so they are removed. Affiliate links are a hazardous tool to play with these days. Weaving affiliate links into content too frequently trips Panda flags, and when the beast comes calling, it’s too late to clean up. In fact, affiliate marketing in general took a huge hit with Panda 4.1. It’s still possible to use affiliate links in a limited sense, so long as those links are clearly labeled and they don’t interfere with the usability of the page. Aggregation Less Effective Many sites have somehow survived through the years pulling together thin aggregated content, like compilations of flash games, greeting cards or coloring book pages. All of these sorts of content aggregators have been harmed in Panda 4.1. Additionally, some medical directories were hurt, as well as phone number directories. Taken altogether, Panda 4.1 is continuing to punish thin content above all else. Sites with broken content, sites with malicious content and sites with scam content are all removed on sight, but that’s par for the course with any Google update, Panda or not. Recovery from Panda 4.1 First of all, how do you know if you’ve been hit by this newest wave of Panda? If your traffic dropped near the end of September, you’re a potential target. If your traffic has not dropped yet, you’re not a Panda victim. To begin the process of recovery, you need to work on higher quality content. As eHow has shown time and again, it’s impossible to skirt the line and come away unscathed. If your blog makes the typical eHow post look good, you have a lot of work to do. In fact, eHow is a great site to use as a benchmark for the risk zone. Shoot for better content and more of it. The post A List of Changes from Google Panda 4.1 appeared first on
  • 4 min read
  • Jan 03, 2016