Show Article with tag "attribution"

Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it's also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. This is where marketing attribution comes into play. In this blog post, we'll cover the definition of marketing attribution, the three main types of marketing attribution, and seven marketing attribution reporting software.   Here are four examples of the benefits of marketing attribution: Determine the most effective areas to focus your marketing efforts and budget. Understand your target audience and their needs. Improve your chances of reaching […]