Tag: CTR

Remarketing tips with Bing Ads

Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider tips that will get you off to a flying start with remarketing.

Retargeting Ads: Everything You Need to Know

Traditional web marketing is all about drawing people towards your product. You make yourself known to your customer through banner ads, sponsored content, guest blogs and so on. Ideally, your marketing efforts will bring visitors to your website. But that’s not the end of your marketing …

Forget CTR. Build an AdWords Campaign To Convert

This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great …

7 Strategies to Optimize Display Banner Ad Revenues

Maximizing profits for publishers requires the optimization of banner ads. The wrong placement of an ad can lower click-through-rates (CTR) and lead to plummeting revenue, and the worst part: not every audience will react in the same way. A site about real estate may find banner …

How to Increase Earnings from Adsense Ads?

The word “Success” is simply not just a word. It means a lot for the ones who are raring to go, those who just live to make their dreams come true, those who have the fire of passion in their hearts. These are the people who …

Google's CTR Dominance Is a Double-Edged Sword

Everyone knows that Google is the biggest, most profitable search engine. But new research from search marketing intelligence company AdGooroo shows its stronghold slipping, especially in click-through rate (CTR). What's behind this dip in dominance? Google delivered 138 more impressions than the Yahoo Bing network in all six categories …

How to Find and Target High-Value Keywords for Your Business

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I know. I worked with …

How Email List Hygiene Leads to a 308% Increase in CTR

Thanks to email list hygiene, that’s exactly what Vemma Europe’s results were. Not only that, their open rates increased by 120% as well! Which precisely why you should be managing your email list hygiene.It’s simple. Clients come and go. Some of them stay loyal while others become …

The Ultimate Guide to AdSense & Ad Networks

This post covers the basics of ad networks, including strategies for boosting earnings and running effective experiments. We’ll touch on a number of the large ad networks, but focus on the dominant player: Google AdSense. Included in This Guide Everything Publishers & Bloggers Need To Know …

How to Increase Google AdSense CTR

Google AdSense is the most popular way to earn income from blogging. Google share its revenue with bloggers when their readers click on the ads displayed on the blog. Click Through Rate (CTR) and Cost Per Click (CPC) are the two major factors that determine the income of …

4 Facebook Advertising Tools To Improve Ad Results

Do you use Facebook Ads to promote your business online? Facebook’s advertising platform is not only easy to use, but it also includes some great tools that could help you reach a hyper-targeted audience of quality leads. However, using Facebook ads through their main platform (known …

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